Your outbound sounds like everyone else's. Build the 2027 playbook that stands out, live with Clay.

Everyone tracks the same signals now. So everyone sends the same message.

AI writes fast, but only with the data you give it. If your data is the same as everyone else's, your message will be too.

• Then

  Personalization

  Enriched lists, personalized on title, industry and city. It worked until every team did the same.

• Now

  Signals

  Job changes, funding rounds, new hires. Your competitors watch the same ones. Their AI writes the same message.

• Next

  Both, in one message

  Personalization comes from data only you have, timing from the signal. Each prospect gets one message on the channel that fits.

The program. 45 minutes, from signal to campaign.

1. 1

   The conversation with Jordan ~25 min

   • You'll know which data your AI is missing about a prospect and where to find it.
   • You'll know which signals are still worth acting on when every competitor tracks them.
   • You'll know what makes an offer worth answering and why the channel matters as much as the message.
2. 2

   The live build ~15 min

   • Clay Audiences builds a 10-lead segment.
   • A Clay workflow writes one message per prospect.
   • Claude launches the campaign in La Growth Machine.
3. 3

   Your questions live

   Jordan and Vincent answer your questions on the workflow and your own stack.