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LinkedIn isn’t just a content platform, it’s one of the most powerful sources of buyer intent in B2B. Every post, comment, profile view, or job change is a real-time signal. When you know how to interpret LinkedIn buyer intent, you’re no longer just observing—engaging with precision, at the right moment.
This chapter is your field guide to capturing, activating, and converting LinkedIn intent signals, using smart strategy and automation via La Growth Machine.
Let’s get into it.
LinkedIn centralizes a rare combination of behavioral, corporate, and product-related intent signals, all in one place. Most platforms give you one or two of these. LinkedIn gives you the whole spectrum.
We’re talking about:
And here’s the kicker: you can see these signals happen live, then immediately turn them into a conversation. No retargeting loop. No “wait and see.” Just signal → context → action.
Your opening is whether someone likes a competitor’s product launch or comments on a thread about team performance.
And it’s warmer than any cold email you’ll ever write.
The short answer: everyone in your revenue engine.
The longer answer:
LinkedIn intent isn’t just useful. In 2025, it’s your edge.
Want signals? Give people a reason to show up.
Lead magnets are your bait, but they won’t bite if they’re bad.
In exchange for putting out the lead magnet and people commenting on it, in exchange to get the actual content and resource, you are warming the interaction by displaying your expertise upfront and the prospect will generally be more welcoming to the conversation that follows.
Robert Bradley – Founder @ Profit Labs AI
Here’s how to use lead magnets to drive LinkedIn intent:
This is your signal list.
With LGM, you can:
No extra manual work. No guessing who engaged. Just capture → enrich → activate.
Importing LinkedIn intent signals into LGM is fast and straightforward.
Here’s how it works:
Clean up your message copy if you’re scraping a competitor’s post. Don’t say, “Saw you commented on [their brand].” Make it yours. Keep the context, lose the name-drop.
Now you’ve got a fresh, relevant list of people who raised their hands. Time to engage.
Start a new campaign in LGM:
Add your audience. Define your naming logic and campaign goal. And move on to the magic: smart exits.
Custom exits = automatic next moves
Set an exit condition like “no reply after 3 days,” and LGM automatically:
This isn’t about pushing harder. It’s about pushing smarter.
Now it’s time to talk to your new audience correctly.
Start with LinkedIn. It’s warmer. It’s human. It’s where they just engaged.
Build two branches:
Pro tip: View their profile before sending the request like a post. Be seen before you speak.
Write your message like a human:
You’re not selling yet. You’re sparking conversation.
Masterclass
Leveraging Lead Magnets to Maximize End-of-Year Success with Robert Bradley
Not everyone will reply on LinkedIn—and that’s perfectly fine. That’s where email comes in.
Wait 3–4 days, then send a follow-up via email. Reference your initial message, but reframe the value or angle of the lead magnet to keep things fresh.
Pro move: Drop a personalized voice note on LinkedIn with LGM.
It might feel odd at first, but here’s why it works:
That’s the edge: effort perceived, at scale.
And yes—LGM respects LinkedIn send limits, so you stay compliant while keeping it human.
✨ Watch the full Masterclass with Robert Bradley for real examples..
LinkedIn buyer intent is the modern prospector’s edge. You get real behavior, tied to real identities, with perfect timing.
With LGM, you’re not just watching from the sidelines. You’re capturing the signal, automating the enrichment, launching relevant outreach, and adapting your strategy—all in one platform.
This is how you turn visibility into velocity—and cold leads into warm conversations.
Up next: how to score these signals and build a scalable decision system around them.
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