Academy / Master Allbound Strategies / Lead Enrichment: know your prospects better

Enriching data to qualify your leads better

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4:00

Ever feel like you’re flying blind with your lead list? You’ve got names, emails, and maybe a company, but you have no real clue who’s worth your time. That’s where most prospecting strategies fall apart. Not because of poor outreach. But because of the data? It’s just… basic.

Lead enrichment fixes that. When done right, it gives your sales team a serious edge—the kind of edge that turns a cold list into a qualified pipeline.

But let’s rewind. What exactly are we talking about here?

At La Growth Machine, lead enrichment means taking your existing contact data and layering in deeper insights, such as job changes, company growth signals, tech stack, and social behavior. 

All the stuff that helps you stop guessing and start targeting. Instead of “Hi FirstName, saw your company is in SaaS,” you’re reaching out with “Hey Laura, noticed you just rolled out HubSpot—here’s how we plug in without wrecking your existing flow.” Way more compelling, right?

Where enrichment fits in your lead management system

Lead enrichment isn’t an isolated tactic. It’s one of the core bricks in a complete lead management system — alongside segmentation, lead scoring, and multichannel activation.

Think of it like this:

  • Enrichment gives you the context
  • Scoring tells you who matters
  • Segmentation tells you how to talk to them

Together? You’re no longer just sending messages — making every contact count.

Why does lead enrichment matter?

Because in 2025, selling blind is a waste of time, and buyers can smell it a mile away. Your leads expect you to know who they are before you enter their inbox.

Enrichment gives you that visibility:

  • You spot buying signals before they raise their hand
  • You adapt your message to their context, not your template
  • You engage with leads when they’re most likely to reply

In short, you stop playing darts in the dark and start acting on actual insight.

LGM customers using enriched data in outreach have seen up to 3.5x more replies. This is not because they’re pushier, it’s because they’re smarter. Enrichment lets you show up with value, not noise.

Before you enrich, get your house in order

Let’s be clear: enrichment won’t be successful if your targeting is sloppy. You need a clean foundation to build on.

So before you go hunting for data, make sure you’ve:

  • Defined your ICP and key personas (see Module 1)
  • Segmented your audience based on real relevance.
  • Locked in your lead scoring model.

Also, be careful with automation. Repeated scraping = flagged accounts = game over. LGM was built with guardrails to protect your profile while still getting the data that matters.

What kind of data should you enrich?

Good question. Not all data is created equal; collecting everything is just digital hoarding.

Contact information

Gold for recruiters. Candidates prefer not to use their work email when job hunting. It’s also helpful in reaching decision-makers directly.

Your bread and butter for B2B sales. A professional email address gives you a direct line to your prospect’s work life.

Your bread and butter for B2B sales. A professional email address gives you a direct line to your prospect’s work life.

Don’t put all your eggs in one basket. Remember, regardless of the channel, the key is to maintain a consistent and multichannel (Allbound) strategy. Mix it up to maximize your chances of connecting. Some leads prefer email, others LinkedIn, and some might be waiting for your call.

Demographic data

This is your first layer of understanding: job titles, locations, and other personal tidbits, but don’t stop here. Consider gathering:

  • Professional background: Past roles and companies can provide insights into their experience and perspective.
  • Education: This can be a great conversation starter and help you understand their knowledge base.
  • Languages spoken: Helpful for international businesses or for personalizing your approach. 

Firmographic data

Firmographic data is the B2B equivalent of demographics. It’s crucial for understanding companies (See Module 2).

How LGM does enrichment differently

Why choose LGM for lead enrichment?

How do you enrich your leads?
That’s where La Growth Machine comes in.

How LGM can help your enrichment:

  • Free & unlimited enrichment: Enjoy precise, compliant data without any limits or hidden costs.
  • Automatic, multi-source enrichment: With waterfall Enrichment, your leads are enriched across multiple trusted providers for maximum accuracy.
  • Fresh & reliable data: Get the most up-to-date emails, phone numbers, and LinkedIn profiles from trusted providers, fully integrated into your workflow.

But here’s the thing (and pay attention, because this is important):
When you import leads into LGM, they are not enriched immediately. Enrichment happens only when your campaign launches, ensuring you’re working with the freshest, most accurate data at the right time.

Here’s how it works:

  1. Import your leads into LGM — from LinkedIn, Sales Navigator, HubSpot, Pipedrive, or a CSV file.
  2. Activate the “Enrich Leads” option to trigger Waterfall Enrichment and access the best data available.
  3. Launch your campaign — LGM automatically updates missing details (emails, phone numbers, LinkedIn profiles…) without you lifting a finger.

And yes, we’ve set default activity limits to keep your profile under the radar. Think of it as a stealth mode for smart sellers.

How it works (without the fluff)

  1. Upload your lead list into LGM
  2. Include LinkedIn profiles.
  3. LGM kicks in and enriches each lead with verified data from across the web.
  4. You get a clean, complete, conversion-ready profile—without lifting a finger.

Whether you’re prepping for an outbound campaign or refining your lead scoring model, enriched leads = smarter sales plays. Period.

Takeaways

Lead enrichment isn’t just a nice-to-have. It’s what separates average sellers from teams that close on rhythm.

When you enrich right, here’s what changes:

  • No more guessing who to contact
  • No more generic messaging
  • No more missed timing

Instead, you get: 

  • Clean, qualified, and contextual data
  • More engaging outreach
  • Higher reply rates
  • A pipeline that doesn’t waste your time

In today’s B2B game, data isn’t power—relevant data is. And with LGM, you’ve got the tools to make that happen.

Ready to stop guessing and start qualifying smarter? Let’s enrich.

Course content

1

What is Allbound?

11:00
1. Introduction: What is Allbound?
1:00
2. Allbound meaning and definition
4:00
3. Why Allbound matters in the B2B buying journey
3:00
4. Marketing & Sales alignment through Allbound strategies
3:00
2

How to leverage buying signals and intent-based marketing

22:00
1. Introduction: What is Intent-Based Marketing and why it matters
2:00
2. Understanding Intent Data: what it is and how to use it
3:00
3. The main types of Intent Signals you should track
5:00
4. How to use Intent Data to segment and qualify your audience
2:00
5. How to leverage LinkedIn Intent Signals for prospecting
3:00
6. How to use Job Switch Signals to target new opportunities
3:00
7. How to use Website Visitor Signals to qualify your leads
4:00
3

Lead management: enrich and qualify your leads

19:00
1. Introduction: Mastering Lead Management for better prospect conversion
1:00
2. Lead Segmentation: how to drive smarter actions
3:00
3. Lead Enrichment: know your prospects better
4:00
4. Lead Qualification process : MQL, SQL, BANT, and MEDDIC explained
5:00
5. Allbound Lead Scoring: how to prioritize prospects
6:00
4

Lead engagement: connect with prospects wherever they are

17:00
1. Introduction : Lead Engagement: how to connect and drive results
1:00
2. What is Social Selling? Definition and LinkedIn best practices
5:00
3. Building a winning multi channel strategy for B2B sales outreach
4:00
4. Retargeting Strategy: From ad clicks to sales conversations
4:00
5. Event Lead Generation: engage and convert prospects
3:00
5

Tracking campaign performance and optimizing results

23:00
1. Introduction : Tracking campaign performance: how to measure and improve your results
1:00
2. KPI Performance: Content Marketing in Allbound strategies
5:00
3. KPI Performance: Lead Gen & Outreach in Allbound strategies
4:00
4. Conversion Rate Optimization: how to run A/B tests and improve results
5:00
5. Performance Tracking Tools: how to build a reporting dashboard that works
8:00
6

Scaling your Allbound strategy for sustainable growth

14:00
1. Introduction : Allbound Strategy: how to scale and structure your process
1:00
2. How to build a sales process and align marketing and sales
4:00
3. Allbound team: how to recruit and structure marketing and sales teams
5:00
4. Automate your outreach to scale sales and improve personalization
4:00

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