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AI is flooding the market with templated cold emails, bland follow-ups, and copy-paste LinkedIn DMs. It’s never been easier (or cheaper) to blast thousands of messages into your prospects’ inboxes.
The problem? It’s also never been harder to stand out.
Because your buyers aren’t just seeing your outreach. They’re seeing hundreds of nearly identical ones, all pumped out by the same generic tools.
This is your practical guide to writing AI sales prompts. Prompts that give your AI the exact context, structure, and nuance it needs to sound personal, insightful, and worth replying to, whether you’re crafting a cold email, a follow-up, or a LinkedIn DM.
We’ll break down proven frameworks, show you real examples you can use, and even teach you how to handle common objections right inside your prompts so your outreach isn’t just automated, it’s strategically personalized at scale.
Ready? Let’s dive in.
Frameworks like RAIN, CLAR, FLOW, or PIVO SEED give you a solid starting point for writing effective AI sales prompts. They structure your thinking, keep you focused on the prospect’s needs, and help avoid vague instructions that lead to bland outputs.
But here’s the reality: even the best frameworks aren’t magic.
You still need to review everything your AI produces with a critical eye.
Because at the end of the day, AI can process vast amounts of data, draft emails at lightning speed, and surface patterns you might miss. But:
So be prepared to iterate. Refine your inputs, sharpen your examples, add more specifics. That’s how you level up your AI sales prompts and how your AI becomes a genuinely valuable partner.
Most teams still see prompting as a quick hack. They treat it like Google: short, vague, context-free. Then wonder why the output is bland, generic, or completely misses the point.
The reality? Writing strong AI sales prompts is the difference between getting a basic paragraph and getting a tailored asset that actually helps you close deals.
It’s also one of the fastest skills to develop if you want to stand out, because your competitors are almost certainly prompting poorly.
So if you’ve ever wondered what is prompt writing or what are AI prompts really supposed to achieve, here’s your answer:
It’s about giving AI enough context and constraints so it can reason like you would. Not just filling in blanks, but thinking strategically about your market, your goals, and your prospects’ pain points.
A well-crafted prompt reduces ambiguity and provides clear context.
It sets the foundation for the AI to generate a response that’s precise, relevant, and actually usable in your sales automation stack or campaigns.
A bad prompt is:
“Tell me about JavaScript“
No indication if you want history, syntax, advanced frameworks, or common pitfalls.
“Explain coding”
Programming languages? Code structure? A general workflow? The AI has no way to know.
“Help me with my project”
What project? Marketing? Engineering? Sales enablement? It’s too open-ended to be useful.
Heather Murray (Founder & CEO at AI for Non-Techies) puts it perfectly. Most bad prompts:
Example #1
Example #2
Example #3
If you want AI for sales emails that don’t sound like everyone else, or if you’re looking to write a cold email prompt or an email template for sales follow-up that actually gets replies, it all starts with mastering prompt writing.
Because at the end of the day, the real difference between AI outputs that blend in and ones that convert is how well you prompt.
Cold emails still work. The problem? Your prospects’ inboxes are flooded with AI-generated outreach that all sounds the same: overly polished, zero depth, no human connection.
So the real challenge isn’t sending more emails. It’s about standing out and actually getting a reply, without spending half your day writing hyper-custom messages.
The solution? Personalization powered by strategic prompts.
When you use sharp, well-structured AI sales prompts, you guide the AI to craft emails that feel personal, relevant, and worth responding to, not just another line in the delete pile.
Here’s your practical blueprint to write a cold email prompt that’ll help you scale outreach with real impact.
Ruben Hassid shared some of his most effective prompts. These will work whether you’re looking for AI prompt assistance, building out sequences for AI sales prospecting, or just refining your AI for sales emails approach.
Act like a cold email copywriting expert.
Write a high-converting [type of email] using storytelling, social proof, and persuasive language to captivate my [ideal customer persona] and drive them to [desired action] for my [product/service].
The story is about {persona} who wants to [achievement] but [obstacle] until [realization.
Email should address their {pain points} and present my [solution] as the optimal choice, with urgency and a compelling CTA.
Act like a cold email copywriting expert. Write a high-converting follow-up email to captivate Gen Z gym trainers and drive them to buy my monthly beef organs supplements for $19 until tonight.
The story is about Jessie who wants bigger biceps but fails to gain weight until he discovers beef organs.
Email should address this challenge, present my product as the solution, create urgency, and end with a strong CTA.
Act as a senior B2B copywriter specialized in cold email strategy.
I want you to write a cold email that grabs attention, creates curiosity, and leads to replies.
Structure:
Context:
Instructions:
Then output:
With prompts like these, your AI doesn’t just generate generic sales content. It’s guided to build a narrative around your prospect’s pain points, backed by real outcomes, and structured to minimize friction so you get emails that feel handcrafted, at scale.
Here’s how to prompt your AI so it creates follow-ups that feel helpful and human, not spammy.
Best practices:
Context:
“You’re re-engaging a prospect who hasn’t responded.”
Goal:
“Write a friendly, professional follow-up to remind them of your last touchpoint and encourage a reply.”
Information to include:
Output you want:
“A polite email that acknowledges the silence, adds a fresh angle or reminder, and keeps the door open.”
Whether you’re working these into your sales automation stack, a manual one-off, or a smart sequence powered by AI, here’s how to write prompts that get you better first drafts, faster.
You’re [your role].
[context about the previous contact]
Create a follow-up email to thank [prospect’s name] for a recent meeting.
Mention specifics from the conversation, express enthusiasm about moving forward, and ask if they need more information.
Keep it friendly, concise, and briefly recap the next steps.
You’re [your role].
[context about the previous contact]
Generate a follow-up email for [prospect’s name] providing additional details on a document or resource you discussed.
Explain why it matters for them and invite questions.
Keep the tone helpful and non-pushy.
You’re [your role].
[context about the previous contact]
Draft a follow-up to [prospect’s name] asking for their thoughts on a [proposal/demo/document] you sent last week.
Suggest scheduling a short call if they want to explore specifics.
You’re an expert LinkedIn strategist.
A prospect replied positively but vaguely to your outreach.
[context about the previous contact]
Write 2 short follow-up messages that:
After prompting AI to help with the output, you can automate it in LGM.
Cold calls get a bad reputation because too many reps sound exactly the same: stiff, overly rehearsed, focused on pitching before understanding if there’s even a fit.
Great AI-assisted cold calls don’t sound scripted.
The key lies in leveraging sales prospecting AI to create conversation frameworks that feel natural and informed. When AI handles the heavy lifting (enrichment, segmentation, and conversation starter generation) your calls transform from generic pitches into sharp, contextual conversations.
This approach ensures you’re reaching out to the right people with the right context, while your AI-generated prompts provide the structure for value-driven dialogue that converts prospects into engaged conversations
Cold calls often come after thorough enrichment and segmentation work.
La Growth Machine helps you identify and enrich your target audience in just a few clicks:
But when it’s finally time to dial, your goal is clear: be concise, get to the point quickly, and deliver value in under two minutes.
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Here’s how to build your AI sales prompts for cold calling:
Here’s a call prompt to help you spark interest, establish relevance, and confidently ask for a meeting, without sounding scripted.
“You will be writing a cold call script to book a meeting with a [specific persona] at a [target company].”
Structure your script using this proven framework:
The goal is to capture their interest, establish a need, present your [solution’s value], and close for a meeting, while maintaining a conversational tone that feels natural and informed.
Use placeholders like [persona], [company], [industry], [solution], and [value props] to ensure the script can be easily customized for different prospects.
And it gives:
“Hi, this is [your name] from [your company]. I’m calling to speak with the [persona] at [company]. Before I explain why I’m calling, I wanted to mention [insert research observation, e.g. many companies in your industry struggle with X”]. Would it be okay if I took 2 minutes to explain a common [persona] challenge we help solve?
Many [persona] like yourself at companies like [company] face issues with [state a relevant problem, e.g. “inefficient processes leading to missed sales opportunities”]. This is often triggered by [insert trigger, e.g. “lack of visibility into the full sales pipeline”].
We help [persona] at [type of company] address this by [explain how your solution solves the problem, e.g. “providing a centralized CRM that gives full transparency into every deal”].
I’d be happy to walk you through exactly how we’ve helped other [persona] in [industry] overcome similar challenges. Would you have 30 minutes sometime this week or next to discuss further? I’m confident our solution could drive significant [value props] for [company].“
Morgan J. Ingram is known for his hyper-personal, concise LinkedIn outreach.
He analyzed DMs that got replies to reverse-engineer what works. Then, he let AI do 80% of the drafting, while he added the final 20% of human nuance. With this method, he booked 5 qualified meetings in 3 weeks.
The prompt to give your LLM:
“You are an expert LinkedIn sales messaging strategist with 20+ years of experience crafting messages that generate high response rates from C-suite executives.
Analyze these LinkedIn messages to my target prospects that have positive responses: [insert their messages]
Create [number] response templates that:
1. Mirror their communication style while maintaining my authentic voice
2. Are under 300 characters (not words) to ensure readability
3. Contain 2-5 concise sentences at a 3rd-4th grade reading level
4. End with exactly one of these questions:
Essential elements to include:
Writing requirements:
After providing the templates, suggest 3 specific variables I could A/B test to improve response rates, with concrete examples of each variation.“
Why it works:
This prompt doesn’t just generate a cold LinkedIn DM. It reverse-engineers why top messages got engagement, then builds fresh templates that are short, personal, curiosity-driven, and laser-focused on one problem, exactly how AI for sales emails and DMs should work.
Masterclass
Writing LinkedIn DM prompts by Morgan J Ingram
If there’s one takeaway from this entire guide, it’s this:
Your prompts are the real differentiator behind using AI in sales.
Whether you’re drafting a cold call, a follow-up email, or a LinkedIn DM, effective prompts turn generic outputs into tailored, high-impact assets, the kind that actually get replies, book meetings, and close deals.
This is what separates sales teams that get buried under a pile of identical, AI-generated outreach… from the ones who stand out with relevance, precision, and a clear human edge.
So keep experimenting. Use the frameworks, adapt the prompt templates, test A/B variations, and refine your approach until the AI thinks like your best SDR. Because when you pair sharp AI sales prompts with your experience and intuition, that’s how you build a sales automation stack that scales personalization without sacrificing quality.
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