Brice Maurin

• Growth

Webhook: definition, how it works, and B2B use cases

If you’re in Sales or Growth, you’ve probably heard the term “webhook.” Over the past…

• 12 mins read

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• Brice Maurin
• 2025-12-03

• Growth

Buying LinkedIn Followers: How Does It Work?

Selling starts with building relationships. And where better to do that than LinkedIn? The world’s…

• 10 mins read

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• Brice Maurin
• 2025-12-16

• LinkedIn

Tips to improve your LinkedIn profile picture

LinkedIn is a professional social network that can help you reach new customers, develop your…

• 9 mins read

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• Brice Maurin
• 2025-12-16

• Sales

Sales Techniques: 15+ Proven Methods for B2B

As a B2B sales professional, you know closing deals isn’t about luck, it’s about using…

• 13 mins read

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• Brice Maurin
• 2025-12-16

• Growth

How Invox evolved from inbound-only to outbound success with La Growth Machine

Key Takeaways Meet Invox: From content creators to demand generation experts With over 12 years…

• 5 mins read

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• Brice Maurin
• 2025-11-26

• Growth

How Mindflow Generated €1.2M in Pipeline Using La Growth Machine’s Multichannel Outreach

Key Takeaways Meet Mindflow: AI-powered hyperautomation for enterprise clients Mindflow is a hyperautomation platform founded…

• 5 mins read

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• Brice Maurin
• 2025-11-26

• Growth

How Zeotap scaled enterprise outreach from walking to running with La Growth Machine

Key takeaways: Meet Zeotap: The enterprise data platform Zeotap is a customer data platform that…

• 4 mins read

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• Brice Maurin
• 2025-12-04

• Sales

How To Build a Sales Workflow That Lands Deals Every Time

A sales workflow is the repeatable sequence of steps and automations that move a prospect…

• 8 mins read

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• Brice Maurin
• 2025-12-09

• Sales

Sales Lead Databases: What They Are and How to Pick the Right One

Looking for a reliable and accurate sales lead database to fuel your prospecting and outreach?…

• 6 mins read

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• Brice Maurin
• 2025-12-03

• Sales

5 AI Prospecting Tools to Level Up Your Sales Process

The difference between average and exceptional performance in B2B sales comes down to your prospecting…

• 6 mins read

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• Brice Maurin
• 2025-12-04

• Sales

6 AI Sales Use Cases Every Team Should Know

The rise of AI sales technology isn’t just another tech trend, it is completely reshaping…

• 5 mins read

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• Brice Maurin
• 2025-12-16

• Lead Generation

5 Sales Playbook Sequences to Test (with Templates & Tools)

Think of a sales playbook as your roadmap to consistent results. But here’s the thing,…

• 3 mins read

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• Brice Maurin
• 2025-12-04

• Lead Generation

Automate Lead Gen: 8 Tips to Avoid Looking Spammy

Automate lead gen, and you’re taking a big step toward scaling your business. But before…

• 5 mins read

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• Brice Maurin
• 2025-12-04

• Lead Generation

Converting Website Visitors Into Customers: The 3-Step Workflow with Vector, Clay & LGM

Your website visitors are a goldmine.The challenge? Identifying them, and converting website visitors before their…

• 4 mins read

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• Brice Maurin
• 2025-12-04

• Growth

Can you automate social warming? (Spoiler: Yes, but not like a robot)

Let’s get real: we all want more pipeline, less manual grunt work, and a calendar…

• 6 mins read

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• Brice Maurin
• 2025-12-04