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Most teams ship campaigns on gut. They reuse last quarter's sequence without checking it's still their best, or write a new one in a rush.

Then they find out post-launch that step 4 was too long or the angle never fit the persona. By then the audience is spent, and a bad sequence doesn't just underperform: it burns a list you can only mail once.

This playbook puts a quality gate before the launch button. Two skills, used back to back.

The Campaign Builder writes the full sequence from your brief. The Campaign Challenger benchmarks it against your own campaigns and the campaigns that book meetings across the 10,000+ GTM teams on La Growth Machine, then tells you exactly what to fix.

Both work on their own. Chained, they're a pre-flight check.

Generate a full multichannel sequence, 3 angles plus every LinkedIn and email touch, from one brief
Benchmark the draft against your own campaigns and the 10,000+ GTM teams on La Growth Machine, ranked by meetings booked
Get an absolute score across 12 dimensions and the top 3 fixes to apply before launch
With the LGM MCP, compare live to your performers and check the LinkedIn identity and sending domain are healthy

Build, benchmark, launch

Generate the campaign from a brief

Describe who you want to reach and what you sell. The Campaign Builder picks the campaign type, proposes 3 distinct angles, recommends one, then writes the full sequence, every LinkedIn touch and every email, self-checked against copywriting rules before output.

Prompt to copy copy

Generate a multichannel campaign for Marketing leaders at Series B startups. We sell an AI content-production tool. Cold list, no signal.

Campaign generatedMarketing · Series B · multichannel

AngleThe cost of slow content, not the tool (1 of 3)

Cadence5 messages · LinkedIn + email · 8 days

Step 1 · LinkedInInvite, no pitch, one line on the content-speed problem

Step 3 · EmailShort proof point, soft resource offer, one question

Copy the sequence Create campaign in La Growth Machine

Draft preview · Step 1 · LinkedIn invite

Hi {{firstname}}, most marketing teams at Series B I speak to aren't short on ideas, they're short on the time to produce them. Curious how your team keeps content moving right now?

Draft preview · Step 3 · Email

Subject: 2 weeks to 2 days
Saw {{company}} is scaling content fast. The teams I work with cut production from two weeks to two days without adding headcount. Worth a quick look at how?

Every message lands in its own copy block. No em-dashes, no duplicate CTA type in a row, one question max per message.

Challenge it before you launch

Hand the sequence straight to the Campaign Challenger. Connect the LGM MCP and it pulls your current campaigns to benchmark against.
No MCP? Just paste your own past campaigns and stats into the chat.

It ranks them by meetings booked, puts your draft next to the winners and next to what works across the 10,000+ GTM teams on La Growth Machine, then scores it on 12 dimensions and returns the top 3 fixes. Below the launch threshold, it rewrites before it ships.

Prompt to copy copy

Now challenge this campaign before I launch it, based on my best LGM campaign.

Benchmark verdictScore 6/10 · launch threshold 7

Best performer5 steps · question opener · 8% meetings booked

This draft7 steps · statement opener · 2% projected

Fix 1Cut step 1 to 350 characters or less

Fix 2Swap the step-3 meeting ask for a resource offer

Fix 3Remove the duplicate subject line in step 5

Apply fixes & rewrite Good to launch

Each fix cites the gap that motivates it. Pressure-testing before launch is faster than re-launching after.

Fix it, then ship your way

The Challenger names the fixes, the Builder applies them, and you walk into launch with a sequence you've already benchmarked. How deep the check goes depends on your setup.

Paste your messages

Works with any tool, zero setup
Claude flags messages that are too long, an angle off the persona, redundant steps
Recommendations land in the chat, you edit before sending

Connect the LGM MCP

Compares live to the campaigns that booked meetings for this audience
Checks the assigned LinkedIn identity and sending domain are healthy
Updates the messages for you · direct launch from chat coming soon

Launch it your way

The sequence scores above the threshold and the fixes are in.

Now take it live, the way that fits your stack.

By hand

Paste the sequence into whatever sequencing tool you use
Full control, works with any tool
You set up the cadence, the identities and the sending yourself

Create it in La Growth Machine

The campaign runs across LinkedIn, email and voice from one workspace
You manage the whole thing from the chat, LGM handles the technical side: enrichment, identities, sending limits, the unified inbox
One-click launch straight from the chat is coming soon

Bonus: give it a `product.md` so the copy fits your product

Write down what you do once. Drop a product.md next to the skills: what you sell, your positioning, your proof, your tone, the words to avoid. Both skills read it, so the sequence and the benchmark match your product and your voice instead of generic outbound.

product.md copy

what_we_sell: an AI content-production tool for marketing teams
icp: Heads of Marketing and Content at Series B startups
positioning: ship 5x more content without growing the team
proof: production time cut from 2 weeks to 2 days
tone: direct, concrete, peer to peer, no hype
avoid: "game-changer", "10x", emojis, fake urgency

Go further: generate the leads too

Put Sales Nav Search Builder in front and you have the full get-qualified-meetings play, end to end: it builds the audience (point it at a persona.md with your ICP), the Campaign Builder writes the sequence, the Campaign Challenger benchmarks it. From targeting to launch-ready in one conversation.

The full play, in one prompt copy

Build a Sales Nav search for RevOps leaders at Series B SaaS in the US, write a multichannel campaign for them, then challenge it before I launch.

Prompts to try before your next launch

Copy one, swap in your campaign, and send it to Claude in plain, human language. No syntax to learn.

The full check · build → challenge

Generate, then pressure-test copy

Generate a multichannel campaign for Marketing leaders at Series B startups. We sell an AI content-production tool. Cold list, no signal. Then challenge it before I launch, based on my best LGM campaign.

Generate the campaign · builder

Cold multichannel copy

Write a multichannel campaign (LinkedIn + email) for Heads of RevOps at SaaS companies. We sell a pipeline-attribution tool. Cold list.

Social selling copy

Build a social-selling sequence for the people who engaged with our CEO's last LinkedIn post. LinkedIn-only.

Post-webinar follow-up copy

Post-webinar follow-up sequence for registrants who didn't show up. Mostly email, one LinkedIn touch.

Rewrite the tone copy

Rewrite this sequence to be less corporate and more direct: [paste your sequence]

Challenge a campaign · challenger

Benchmark + your stats copy

Benchmark this copy against my past stats (acceptance ~38%, reply ~9%) and give me the fixes before launch: [paste the copy]

First campaign copy

I'm launching my first campaign, no history yet. Challenge this copy against best practices: [paste the copy]

Diagnose a gap copy

My acceptance is good (40%) but the reply rate is at 3%. What's off? [paste the sequence]

Compare to LGM history copy

Compare this copy to my best-performing LGM campaigns and tell me what's missing.

One check, your way

→Switch the campaign type: cold outbound, social selling on a signal, employee advocacy, post-webinar
→Pick the benchmark: your real history, a specific campaign, or best-practice if it's your first
→Go live-data: connect the MCP to compare to your performers and check identity and domain health

Stop launching on gut

Get both skills and run your next campaign through the check before you hit send.

Get the skills

Want a new playbook like this every week?

Write your campaign and pressure-test it before launch