How Mindflow Generated €1.2M in Pipeline Using La Growth Machine’s Multichannel Outreach

Meet Mindflow: AI-powered hyperautomation for enterprise clients

Mindflow is a hyperautomation platform founded in 2021 that helps large enterprises automate complex operations using AI. They primarily serve security, IT, and cloud teams who need to manage multiple systems. Mindflow is the only platform that connects over 4,000 different tools and platforms, allowing enterprises to automate workflows while maintaining the compliance and security standards they require.

They serve Europe’s largest enterprises, including Thales, Auchan, Doctolib, Colas, et Elior.

Mindflow has won multiple awards for its technology, including Most Innovative AI solution by Republik IT (2025), Station F’s Future 40 2023, Best Global Startup at GISEC 2024, and winner of Orange’s GenAI Challenge at VivaTech 2025.

The Challenge: Standing out in a crowded market

When Anatole Paty joined Mindflow over two years ago as Head of Growth, he encountered a dual challenge that was hampering the company’s outreach efforts.

First, they were targeting one of the most competitive audiences in B2B. As Anatole explains, “Our big challenge is that we’re targeting perhaps one of the most solicited audiences, since it’s enterprise IT, cloud, or cyber directors. We’re not the only ones who thought to contact them, they are very solicited. So we knew we had to really succeed in standing out from all the others who are doing outreach.”

Second, internal organizational challenges were creating additional friction. While La Growth Machine was already in place, the implementation was fragmented. Individual BDRs and AEs were running separate campaigns without coordination, creating inconsistent messaging, fragmented database management, and zero centralized visibility into campaign performance.

The implementation: Centralized strategy with 3 strategic approaches

Recognizing these challenges, Anatole made the decision to centralize all outreach activities within the growth team.

The new implementation involved a complete restructuring of responsibilities. Anatole and his growth team member Nathan now create and launch all La Growth Machine campaigns, while one dedicated BDR handles all responses through the shared inbox. This eliminated the previous inconsistencies and provided complete oversight of campaign performance.

With the centralized structure in place, Mindflow developed three distinct campaign types, each designed to address different aspects of their market approach:

1. Intent-based campaigns have become their highest-performing strategy and the source of their most significant pipeline results. It involves identifying LinkedIn posts in automation and cybersecurity topics that receive significant engagement (100+ likes), then targeting ICP members who interacted with these posts. “This campaign has been running for about a year and a half, and it’s by far the most performant in terms of response rate… Because we’re working with very strong intent,” Anatole explains.
2. Event-driven campaigns represent a significant investment for Mindflow, with approximately 20 events per year consuming a substantial portion of their marketing budget. They developed a three-phase approach: contacting attendee lists before events, maintaining booth presence during events, and following up with prospects they didn’t connect with at the booth afterward.
3. Persona-based cold campaigns focus on testing and validating new market opportunities. Rather than targeting established markets like France, these campaigns allow Mindflow to gauge initial interest and potential in new territories. These campaigns provide early indicators of whether a specific region or persona shows promise before starting larger-scale efforts.

The results: €1.2M in qualified pipeline generated

€1.2M in qualified sales pipeline

Mindflow’s intent-based campaigns generated 120 Marketing Qualified Leads (MQLs) from approximately 1,500 prospects contacted. With a 20% MQL-to-SQL conversion rate, this represents €1.2 million in qualified sales pipeline from this single campaign approach.

15% response rate: high-intent targeting that works

By targeting prospects who had already engaged with relevant LinkedIn posts about automation and cybersecurity, Mindflow achieved a 15% response rate on their intent-based campaigns. Approximately 50% of these responses were positive, showing the power of high-intent targeting in competitive enterprise markets.

10-15% event MQL boost: maximizing existing investments

Beyond their intent-based campaigns, Mindflow enhanced their substantial event marketing investment by implementing systematic pre and post-event outreach sequences. This approach generates 10-15% more MQLs compared to booth-only presence, maximizing ROI from their ~20 annual industry events without additional event costs.

Key La Growth Machine features driving results

Several La Growth Machine features have been critical to Mindflow’s pipeline generation success.

• Inbox Rotation: The email rotation feature, which allows up to 10 email addresses per campaign, has become essential for their international scaling efforts. Anatole says, “Our big issue is scaling our campaigns because we’re launching more and more internationally, and we want to do larger volumes. The fact of being able to do up to 10 emails in rotation on a campaign, that’s key for us.”
• Sales Navigator import: This feature has provided significant cost savings on Clay credits by allowing them to import leads directly from LinkedIn Sales Navigator with a single click, eliminating the need for expensive third-party enrichment tools.
• Multichannel Inbox: The centralized inbox is crucial for maintaining oversight across all campaigns, allowing the team to manage all LinkedIn and email conversations from a single interface and ensuring consistent response management across all outreach efforts.

Conclusion: Scaling outreach in competitive enterprise markets

Mindflow’s results show what’s possible when you take a strategic, multi-faceted approach to outreach. By combining intent-based targeting, event amplification, and scaled persona campaigns, they built a comprehensive lead generation system that generated €1.2 million in qualified pipeline from their highest-performing campaign type alone.

For other enterprise companies facing similar challenges with highly solicited prospects, Mindflow’s approach offers a clear playbook: centralize your strategy, focus on intent, and use the right tools to scale systematically.