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Building outreach sequences is great.
Knowing exactly which ones perform—and why—is what sets top teams apart.
Allbound isn’t about volume.
It’s about signals, fast iteration, and smart scaling.
Every prospect action—open, click, reply, ignore—tells you something.
If you know how to read it.
In this section, we’ll dive into the key sales KPIs you need to track to:
Ready to decode your results? Let’s dive in.
You’ve built the sequence. You’ve written the messages. You’ve launched the campaign.
But if you don’t measure how people respond, you’re not selling; you’re just sending it.
The beauty of Allbound is that your sales workflow is data-rich by design. Every step leaves a signal: Did they open? Click? Connect? Reply? Ignore you entirely?
This section is about decoding those signals. Because if you know how to read the numbers, you’ll know exactly how to fix (or scale) what you’ve built.
What it tells you: Is your profile + outreach combo compelling enough to earn a connection?
This is your first impression. It measures whether your target sees your name, photo, and headline… and says, “Yeah, I’ll bite.”
Benchmarks:
If you’re below 20%, it’s usually one of three things:
How to improve it:
What it tells you: Is your subject line doing its job? This is your attention metric. If open rates are low, your email never had a chance—it died in the inbox.
Benchmarks:
How to improve it:
What it tells you: Is your message driving action?
Forget opens—this is the moment someone shows intent. If no one clicks, your copy might be too vague, your CTA weak, or your link buried.
Benchmarks:
How to improve it:
What it tells you: Are you sparking honest conversations? This one’s a conversion signal: how many prospects are responding to your outreach?
Benchmarks:
If your message is getting replies, it means:
No replies? Rework your message strategy. You’re either:
What it tells you: How much are you paying to generate a qualified lead?
Formula: (Total cost of content + distribution) / Number of SQLs
Include:
Why it matters: This is your efficiency metric. Low engagement + high SQL cost = rethink your mix. High price but high conversion? It’s time to dial it in, not shut it down.
What it tells you: Are your Sales and Marketing teams aligned, or are you bleeding leads in handoff?
Two key metrics to watch:
If leads are stalling between stages, you’ve got one of two problems:
Track it with:
When you stack these KPIs together, you get more than just numbers. You get a real-time map of what’s working, what’s not, and where the friction is hiding in your funnel.
Because the best Allbound sequences aren’t just well-written, they’re well-measured. And optimized ruthlessly.
Tracking opens, clicks, and replies is great. But you’re still flying half-blind if you don’t measure how the whole system works together.
This final layer of KPIs isn’t about micro-signals. It’s about the operational health of your strategy. If these numbers are off, it doesn’t matter how good your content or sequences are—your system leaks revenue.
Let’s break down the KPIs that tell you whether your Allbound engine is firing on all cylinders.
What it tells you: Are Sales and Marketing holding up their end of the bargain?
An SLA isn’t just corporate jargon. It’s your team’s handshake agreement: “We send qualified leads. You follow up fast. We both win.”
What to track:
If you miss deadlines, you’ll lose deals—not because of poor targeting but because of poor follow-through.
How to use it:
This is one of the purest indicators of Sales–Marketing trust. And trust builds speed.
What it tells you: How fast are you moving from “new lead” to real action?
Speed wins in Allbound. If a lead hits your CRM and sits for 72 hours before anyone touches it? That’s not a strategy—that’s a missed opportunity.
Metric: Average time from lead creation → first meaningful action (email, call, connection)
Segment it by:
What’s good?
What it tells you: Do your teams collaborate or coexist?
Misalignment doesn’t always show up in KPIs. It shows up in misfires:
So, how do you track “alignment”? You make it tangible.
Build a composite score based on the following:
Don’t just assume alignment. Measure it. Because of Allbound without alignment? It’s just two disconnected teams sending emails to the same list.
What it tells you: How fast are you turning interest into revenue?
This is the Allbound performance KPI. If everything else is working—content, targeting, outreach, process—velocity tells you how quickly it turns into dollars.
Formula: (Number of opportunities × Win rate × Average deal size) / Sales cycle length
It’s the cleanest way to answer: Are we growing efficiently, or just increasing busily?
What to watch:
Use this KPI to spot:
You’ve got the content. You’ve got the sequences. You’ve got the workflows humming. But if you’re not measuring the right things, you’re not optimizing. You’re guessing.
Here’s what to keep in mind if you want to turn your Allbound strategy into a performance machine:
And remember: you don’t need more metrics—you need the right ones, tracked consistently and acted on fast.
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