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As the Marketing Manager at La Growth Machine, Candice balances team management, strategic thinking, and occasionally shares her expertise on the blog. An organizational enthusiast, she is a fervent user of Notion, where she creates documents to streamline daily team operations and optimize internal processes. Her distinctive element? Whether in summer or winter, Candice develops fiery strategies, but NEVER without her blanket.

Can you feel it too? September is coming with the back-to-school season, proudly carried backpacks and the scent of fresh notebooks. To top it all off, the little ones are finally heading back to school (victory!).

In short, it’s a time of change, and guess what? We’ve got something extra special for you!

You might have already noticed it, but for this 2023/2024 school year, it’s not the new backpack that La Growth Machine is proudly sporting, but an entirely new brand identity. And just between us, we’ve been dying to unveil it. So, stay with us as we go through everything in this article!

La Growth Machine on the Rise

While some solutions come to life in garages, it was at the heart of France’s first Growth agency, deux.io, that our journey began. Starting with a script to automate a customer’s LinkedIn prospecting, the promising results prompted our brilliant CEO Brice Maurin to take things a step further and team up with two other brilliant individuals: Adrien Moreau Camard (COO) and Boris Tchangang (CTO) to develop France’s first multi-channel prospecting solution.

and it’s been quite a success! Since its inception, La Growth Machine has established itself as the Outreach solution of choice for growth. Its sequence builder (personalized workflow), numerous integrations (HubSpot, Pipedrive, Zapier…), and customization options (24 variables available) make La Growth Machine a complete and incredibly efficient solution.

However, let’s be honest: at the outset, La Growth Machine’s interface was complex, and only the most initiated managed to tame it. Aware of the challenges posed by this complexity, our teams worked hard to :

  • Simplify its use
  • Develop new features
  • Support and inform users about Outreach best practices and our platform.

In a matter of months, we’ve succeeded in making our solution more accessible and indispensable to a wide range of profiles: growth experts (of course), but also salespeople, marketers, and recruiters.

Our vision can be summed up in one simple idea: La Growth Machine is the multi-channel solution for Outreach experts and those who aspire to be. From pre-conceived templates to fully customized campaigns, from standard to highly personalized fields, even novices can grasp the outreach challenges. With La Growth Machine, they benefit from a stable and secure solution, backed by a team of experts in the field.

A Brand New Identity Aligned With Our Values

The diversity of the profiles who place their trust in La Growth Machine is an integral part of our strength. So it was only natural for us to rethink our brand identity so that it could resonate with each and every user.

A brand’s visual identity reflects its vision, values, and ambitions. Changing it is a major step in a company’s history, and it’s the step we’re taking today. Faced with our new stakes, and to further embody our positioning, we’re delighted to present you with a brand new face: more colorful, playful, and people-oriented.

We believe that our solution is only of interest if it triggers rich discussions between users and their contacts. For us, the equation is simple: more conversations and exchanges = more opportunities. Automation is not a barrier to human connection, but rather a means to create as many links with others as possible.

While becoming more accessible and less exclusive, La Growth Machine continues to be simply La Growth Machine: a robust solution in constant evolution, offering the best of multi-channel automation to its users.

Setting Course for New Growth Milestones

This new identity is just the prelude to a series of surprises to come! And for a good reason! In less than a year, the La Growth Machine team has grown from 15 to 20 talents, all determined to offer you the very best.

And you know what? We’re not done yet! By the end of the year, we’ll be 27 – and the beauty of it all? No fundraising! We’re a self-financed company. This enables us to keep control of our vision, remain true to our values, and focus fully on satisfying our teams and our users.

Our goal for 2023/2024? To push ahead at full speed, in France and far beyond, to further perfect our solution and provide you with the service you deserve.

All our teams are on the starting block and can’t wait to show you what’s in the pipeline! Stay tuned!

If you want to hear all about our adventures, follow us on LinkedIn. 🚀