Zopto allows you to automate your outreach via LinkedIn and email, which is already pretty good. But the tool offers very few options when it comes to personalizing your messages!

La Growth Machine, on the other hand, offers many features that promote personalization with a vision that matches its ambitions: automate your outreach while personalizing your messages.

To achieve this, La Growth Machine offers:

– A set of 24 placeholder variables + 10 customizable variables

– Conditional branching

– Actions that simulate human behavior, such as LinkedIn profile visits

Zopto fulfills a basic need on the LinkedIn side: you can add people to your network and send them messages.

La Growth Machine offers features that go far beyond that, such as:

– Integrating LinkedIn voice messages into campaigns

– Social warming features, thanks to our automatic Like and Follow

– Importing leads from an Event or a Liked post on LinkedIn

A level of sophistication that allows you to do detailed segmentation that Zopto unfortunately does not allow.

Currently, Zopto does not allow you to qualify prospect interactions, which can quickly become a workflow visibility issue when trying to scale your prospecting efforts!

To fill this gap, La Growth Machine has developed a prospect qualification feature that allows you to manually qualify all your leads directly within the tool.

Even better, if you have enabled synchronization with your CRM, you can update the status of your prospects directly in your tool!

Zopto offers a global report that allows you to understand at a glance whether your campaign did well, which is great for a macro view of your outreach efforts.

But how do you understand what exactly worked and what didn’t?

La Growth Machine gives you the best of both worlds:

– A global report that shows the effectiveness of your campaigns at a macro level

– Detailed reporting that allows you to visualize detailed KPIs at each stage of your campaign