Eric Renaud

Content & SEO Manager

Eric is in charge of content and SEO at La Growth Machine. A specialist in Outreach topics for over 8 years, Eric has written for numerous French and English blogs, sharing his experiences, hacks, and other use-cases. A trainer and speaker in his spare time, he is a reference for all topics related to B2B prospecting and automation.

All posts by this author

Sales

How to Use Twitter for Sales Prospecting?

Thinking about using Twitter in your prospection? If your audience is active there, you definitely…

4 mins read

Eric Renaud
2023-03-29

Growth

Retargeting with LaGrowthMachine

When you have a look at your campaign dashboard, you’ll notice that LaGrowthMachine enriches personal…

4 mins read

Eric Renaud
2024-02-21

Emailing

Should I Activate Catch-All for My Emails?

You’re about to launch a campaign and wondering if should you activate catch-all or not….

4 mins read

Eric Renaud
2023-11-28

LinkedIn Connection Limits: All You Need To Know [Updated March 2024]

You’re new to automation on LinkedIn and insecure about how to best protect your account…

3 mins read

Eric Renaud
2024-07-09

Should I Add a Note to My LinkedIn Connection Request?

The biggest debate in the history of LinkedIn outreach: is it best to send a…

6 mins read

Eric Renaud
2023-11-30

Emailing

Email Bounce: What is it and how do you handle it?

Bounced emails are the enemy. Too high a bounce rate may damage your domain’s reputation….

3 mins read

Eric Renaud
2023-03-24

Sales

Sales Pipeline 101: Management, Stages, & Tools

Even if you’ve been in sales for a while, you may have not developed a…

7 mins read

Eric Renaud
2023-07-12

Growth

LinkedIn Analytics: How to Drive Sales with Data in 2023

Social media has evolved quite a bit from the first days of LinkedIn. Now that…

10 mins read

Eric Renaud
2023-03-30

Growth

8 B2B Marketing Strategies for Salespeople

While there is no one-size-fits-all strategy, there are generally things you can do to create…

9 mins read

Eric Renaud
2023-02-01

How to Create Engaging Sales Posts on LinkedIn

Everyone struggles now and then to create LinkedIn posts. Creating engaging sales posts may feel…

8 mins read

Eric Renaud
2023-10-12

Sales

12 Sales Outreach Ideas to Stand Out when Prospecting

Personalizing your prospecting will help you stand out from the crowd and make more successful contacts. Check out these tips and ideas to help!

8 mins read

Eric Renaud
2023-04-26

Sales

Personalize your outreach: Tools and Tips for Prospecting

The number one way to reach your target audience is to personalize your prospecting. Create messaging custom to them instead of talking about yourself with these tips and tools.