Top 5 Best Segmentation Strategies in 2024
In B2B, segmentation is undoubtedly one of the most complex topics. But it’s also one…
Growth hacking (also known as ‘growth marketing’ or ‘growth’) is the use of resource-light and cost-effective digital marketing tactics to help grow and retain an active user base, sell products and gain exposure.
This section gathers all our articles related to the Growth theme. If you want to go further on this subject, we recommend you to consult our guide on Growth Marketing.
In B2B, segmentation is undoubtedly one of the most complex topics. But it’s also one…
As we repeatedly said in our segmentation criteria article, intent-based targeting is just the better…
Segmentation is one of the hottest topics when it comes to B2B sales. Still today,…
Discover how to integrate triggers into your strategy to refine your targeting and maximize the impact of your messages.
In marketing, there’s one golden rule: to communicate effectively with your audience, it’s imperative to…
Creating personas is not just another marketing buzzword, but a fundamental concept that has an…
Maximize your sales with proven upsell automation techniques and insights!
Ever thought offline strategies were a thing of the past? Think again. In fact, ‘offline’,…
Discover 10 strategic reasons to get in touch with your prospects.
Align your sales and marketing teams easily with LGM.
Your prospects’ attention is diluted by your incessant emails, your competitors’ sequences, and often the…
Learn how to leverage scraped data for successful prospecting and outreach with La Growth Machine.
The ability to decipher consumer behaviors, preferences, and trends is no longer a luxury but…
Discover how LGM simplifies personal email use in recruitment strategies for effective candidate outreach.