Lead Generation, or lead generation, refers to all the techniques that aim to gain the interest of prospects to transform them and acquire new customers. This is a central issue for marketing and sales departments. If you want to know more, you can consult our guide on Lead Generation.
If you landed here, you probably know that there are many B2B lead generation strategies…
Your account is stuck at 500 followers while your competitors boast 10,000 followers. The temptation…
44% of salespeople give up after just one follow-up attempt. Yet, 80% of sales require…
When you want to do commercial prospecting, it’s important to understand the basics of how…
CRM is a powerful tool for improving customer relationships and extending their lifecycle within the…
Outreach, and more specifically sending “cold” messages (cold messaging or cold emailing) is a strategy…
Many companies have chosen to use Gmail for their email needs. If you work in…
Your sales team is burning out from cold calls. Your outbound campaigns get 2% response…
You’ve built awareness with blog posts. Your middle-of-funnel content has educated prospects. Now comes the…
B2B lead generation has become the ultimate growth bottleneck. According to HubSpot’s State of Marketing…
Every B2B company faces the same bottleneck: finding qualified prospects consistently. Your sales team spends…
Finding qualified B2B leads remains the number one challenge for 85% of marketers, according to…
Finding and hiring the right people has never been harder. According to AIHR, 75% of…
According to Pipedrive’s State of Sales Report, 51% of sales professionals identify lead generation as…
Finding the right email address can make or break your outreach campaign. Sales teams spend…
