Growth
Sales

What is Covenant

A covenant is a contractual clause that legally binds parties to certain obligations or restrictions, designed to protect business interests and ensure compliance with specified terms.

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Why Covenants Matter in 2026

In today's dynamic business environment, covenants are essential for mitigating risks, enforcing agreements, and maintaining trust between parties. They protect assets, clarify responsibilities, and prevent disputes that could jeopardize sales deals or partnerships. As contracts grow more complex, understanding covenants is critical for legal assurance and successful business operations.

How to Implement Covenants: Key Steps

Effective covenant implementation starts with clear drafting that precisely outlines obligations, restrictions, and duration. Businesses should consult legal experts to tailor covenants to their unique needs, ensuring enforceability and compliance with jurisdictional laws. Key steps include identifying critical risks, defining measurable conditions, setting penalties for breach, and regularly reviewing covenant terms in contracts during negotiations and renewals.

3 Real-World Examples of Covenants in B2B

1. Non-compete covenants in SaaS contracts prevent clients from switching to competitors during and shortly after the agreement period, safeguarding customer retention.
2. Financial covenants in loan agreements require companies to maintain specific financial ratios, ensuring credit risk management.
3. Service level agreement (SLA) covenants specify minimum performance standards for software uptime, protecting client business continuity in technology partnerships.

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Head of growth @Mindflow

Lean SaaS GTM team

Mindflow proves intent > volume: €1.2M pipeline from 15% response rates

all the answers to
Frequently Asked Questions

What's the difference between a covenant and a warranty in business contracts?

A covenant is a promise to do (or not do) something specific in a contract, while a warranty is a guarantee about the current state of facts or conditions. Covenants are ongoing obligations throughout the contract period, such as a promise to maintain certain financial ratios or not sell competing products. Warranties, on the other hand, are assertions about existing conditions, like guaranteeing that delivered software meets certain specifications or that a company has all necessary licenses to operate. The breach of a covenant typically allows the other party to seek damages, while warranty breaches often permit more remedies including contract termination or specific performance.

What are positive vs. negative covenants in business financing?

Positive covenants require borrowers to take specific actions (like maintaining certain financial ratios or providing regular financial statements), while negative covenants prohibit certain activities (such as taking on additional debt or selling major assets without lender approval). For B2B companies seeking financing, positive covenants demonstrate your business health and reliability, while negative covenants protect lenders from risky business decisions. When negotiating financing terms, carefully review both covenant types to ensure you can realistically meet these obligations without hampering your growth strategy. Breaking either covenant type can trigger default, potentially resulting in accelerated repayment demands or other serious consequences for your business.

How are covenants enforced in B2B agreements?

Covenants in B2B agreements are typically enforced through regular monitoring, reporting requirements, and compliance checks that allow the benefiting party to track adherence. If a breach occurs, the enforcing party usually sends a formal notice of default, providing a specified cure period for the violating party to remedy the situation. Persistent violations may trigger contractual remedies such as financial penalties, increased interest rates for loan agreements, or the right to terminate the contract entirely. In serious cases, the aggrieved party can pursue legal action seeking specific performance (court-ordered compliance), injunctive relief, or monetary damages to compensate for losses. Many sophisticated B2B agreements include dispute resolution mechanisms like mediation or arbitration to address covenant breaches before resorting to litigation.

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