LVR stands for Lead Velocity Rate, a metric measuring the month-over-month growth rate of qualified leads in your pipeline. LVR provides a forward-looking indicator of future revenue growth, as increasing lead volume today predicts higher sales in coming months. This metric helps businesses assess whether their pipeline is growing fast enough to meet revenue targets and identify trends before they impact closed deals. Tracking LVR enables proactive adjustments to marketing and sales strategies to maintain healthy pipeline growth.
Frequently Asked Questions
To calculate Lead Velocity Rate (LVR), subtract the number of qualified leads generated in the previous month from the current month's qualified leads, divide by the previous month's qualified leads, and multiply by 100 to get a percentage. For example, if you generated 100 qualified leads in January and 120 in February, your LVR would be 20% ((120-100)/100 × 100). This metric helps predict future revenue growth by measuring the acceleration of your lead generation efforts month-over-month. A consistently positive LVR indicates a healthy sales pipeline, while a negative or declining LVR may signal potential revenue challenges ahead. Track this metric monthly to spot trends and make proactive adjustments to your lead generation strategy before they impact your bottom line.
To calculate Lead Velocity Rate (LVR), subtract the number of qualified leads generated in the previous month from the current month's qualified leads, divide by the previous month's qualified leads, and multiply by 100 to get a percentage. For example, if you generated 100 qualified leads in January and 120 in February, your LVR would be 20% ((120-100)/100 × 100). This metric helps predict future revenue growth by measuring the acceleration of your lead generation efforts month-over-month. A consistently positive LVR indicates a healthy sales pipeline, while a negative or declining LVR may signal potential revenue challenges ahead. Track this metric monthly to spot trends and make proactive adjustments to your lead generation strategy before they impact your bottom line.
Lead Velocity Rate (LVR) is important for growth because it serves as a predictive metric that forecasts future revenue by measuring qualified lead growth month-over-month. Unlike lagging indicators like revenue, LVR gives teams an early warning system to identify potential sales pipeline issues before they impact financial results. This forward-looking metric allows companies to make proactive adjustments to marketing strategies, sales processes, or resource allocation when lead generation slows. For SaaS and subscription businesses especially, a consistent or increasing LVR indicates sustainable growth potential and helps validate product-market fit. When tracked alongside conversion rates and customer acquisition costs, LVR provides a comprehensive view of a company's growth trajectory and overall business health.
