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Every prospecting session starts the same way: a blank page, and no clear idea of who to reach out to next. So you guess, and you burn a week on accounts that were never a fit. The problem is upstream. You are targeting the ICP you assume, not the one your revenue proves.
This is the workflow our own team runs when our pipeline needs refilling, and it's the one Brice showed live on LGM by LGM #1. It starts from what already closed. The Won-Deal ICP Finder audits your closed-won deals, names the archetypes that actually convert, and ranks the channels behind them. The Sales Nav Search Builder then turns any archetype into a ready-to-click Sales Navigator search, imported straight into La Growth Machine. Two skills, one chain, no blank page.
- Find the ICP your revenue proves, from the deals you already won
- See which channel generated your best revenue, not just the most deals
- Turn each archetype into a ready-to-click Sales Navigator search
- Import your best-fit accounts into La Growth Machine in one click
Build your Lead Reservoir
Audit your closed-won deals
Prompt Claude with the Won-Deal ICP Finder skill, with your HubSpot MCP connected. It ranks your wins by deal value, clusters them into named archetypes, and ranks the channels that generated the revenue. No "Closed Won" status needed, and if you're not connected to the HubSpot MCP, a CSV export works just as well.
What you'll get: named archetypes ranked by revenue, not deal count, each with a one-click way to find more like it. This is Brice's real (anonymized) run from our own audit. Yours will look different.
One honest caveat: the channel that won each deal is only as good as your CRM hygiene. If your sync overwrites the source field, HubSpot can name the account, not what actually reached it.
Turn your top archetype into a search
Hand one archetype to the Sales Nav Search Builder. It maps your words to LinkedIn's filter IDs, writes the title boolean, excludes the usual noise, and validates the syntax before it builds the URL. You get the search back with two ways to use it.
One tuning note straight from the demo: LinkedIn's headcount buckets don't stop at 250, so a few 250-500 companies can slip in if your archetype caps there. Tighten the top bucket if you want an exact match.
That's the real Sales Navigator URL Claude builds. Open it, import it, or refine it, next.
Refine it until the targeting is right
The first search is rarely the final one, and that's the point. Reply in plain words to narrow, widen or re-segment, and Claude rebuilds the URL and hands you the updated one. No need to start over or touch a single filter.
What you'll get: the same search, rebuilt with the hiring signal, the excluded industries and the tighter geo. Repeat until the list looks exactly like your archetype.
Use it your way
The search is ready. Open the URL straight in Sales Navigator to work the list by hand, or have Claude import it into La Growth Machine in one click so the audience is live and ready for a multichannel campaign.
- Every filter is applied, start prospecting in seconds
- Stays in LinkedIn, no other tool needed
- You work the list by hand, no multichannel outreach
- One-click audience, then LinkedIn, email and voice from one place
- Checks your active campaigns, avoids duplicates, respects sending limits
- Requires the La Growth Machine MCP
Bonus: save your archetype as a persona.md
Your best archetype does not change every week, so write it down once. Drop a persona.md next to the skill, built from the Won-Deal audit. Then a one-liner is enough: Claude reads the file, keeps your persona, and just swaps the industry or the country.
persona: RevOps / Growth Ops leader who owns the outbound stack
titles: "Revenue Operations" OR "RevOps" OR "GTM Operations" OR "Growth Ops"
seniority: Director, VP, CXO
exclude: fractional, freelance, agency, students
signals:
- changed jobs in the last 90 days
- HubSpot or Salesforce in the profile
default_geo: EMEA
Now "get my persona in fintech, in the DACH region" is a full, validated search.
Go further: keep the reservoir refilling
Once a search works, keep it. Have Claude save the validated URLs in a leads_sales_nav.md file, one line per archetype with the audience it feeds. Then run it on a routine: every morning Claude reads the file, pulls the new profiles from each search, and pushes them into La Growth Machine, deduped against what's already there. Your reservoir stays full without you touching Sales Navigator.
- name: Scaling B2B SaaS EMEA
url: https://www.linkedin.com/sales/search/people?...
audience: SaaS EMEA
status: live
- name: Enterprise RevOps
url: https://www.linkedin.com/sales/search/people?...
audience: Ent RevOps
status: live
Needs the LGM MCP connected. Pair it with a daily routine and your reservoir refills on its own.
Prompts to try on your pipeline
Copy one, swap in your CRM and your segment, and send it to Claude. In plain English, French, German, any language.
One workflow, every segment
- →Swap the archetype: run the search on any of the ICPs the audit surfaced, not just the top one
- →Save it once: keep a
persona.mdso your proven ICP is one word away - →Keep it flowing: store validated URLs in
leads_sales_nav.mdand let the MCP refill your reservoir daily
Build your Lead Reservoir
Get the two skills and run the workflow on your own closed-won deals. It starts with one audit.
Get the skills