How to Attract New B2B Customers with Multichannel (LinkedIn, email & calls)

B2B sales cycles involve multiple decision-makers and touchpoints. Generic mass prospecting alienates audiences, especially with limited addressable markets.

Your targeting essentials:

• Identify prospects' primary motivations and pain points
• Focus on the channels where they are most likely to be present
• Ensure your solution addresses genuine challenges they face

Example: If targeting SaaS sales professionals, you'd find their pain points are managing multiple tools, time-consuming manual processes, and inefficient prospecting workflows. You would want to explain how your solution saves time and increases efficiency. They're primarily active on LinkedIn, so you'd prioritize LinkedIn for primary outreach over email first.

Segmentation accounts for 80% of a campaign's success. The finer the segmentation, the easier it will be to craft your campaign messages.

Example: For SaaS sales professionals: 10-50 employees, France, SaaS industry, Sales/Account Executive titles.

You can use LGM Database or Lookalike Search to find your prospects by:

• Company size
• Geographic area
• Industry
• Job title and variations

LGM also lets you bring prospects into your campaigns in other ways:

• From LinkedIn
  • Import leads directly from any LinkedIn / Sales Navigator search
  • Pull in people who engaged with any posts, registered to any LinkedIn event, or follow your company page
• From your CRM
• From your CSV

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Focus on channels where your prospects are most likely to be present in their professional context.

Channel strategy:

1. LinkedIn (with social warming)
2. Email
3. Phone calls

Sequence includes:

• Social warming before direct contact
• Strategic delays (4-7 days between actions)
• Multiple follow-ups across channels
• Clear next steps

Start with social warming using "like" and "follow" actions to get noticed before first exchanges. By gradually making yourself known, prospects are more likely to respond and trust you. Your first message will no longer be cold because your prospect already knows you.

Social warming actions:

• Like posts (past week)
• Follow profiles
• Visit profiles

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Post-acceptance messaging approach:

• Immediately identify their likely pain points using specific, relatable examples
• Add value by explaining how you can solve their pain points
• Keep the tone conversational rather than salesy

Follow-up strategy: Use Real Chat Mode - several short messages at intervals of 1 minute to simulate how real people message on LinkedIn. Your prospect won’t realize the message is automated and will be more likely to respond.

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After initial LinkedIn messages with no response after 4 days, send voice messages to add authenticity and differentiate from text-only outreach.

Why voice messages work: They're unexpected, show extra effort, and allow personality to come through - creating stronger emotional connection than text. Bonus: Use AI to personalize your message, so each prospect gets a personalized message. Fully automated, at scale.

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If prospects don't accept LinkedIn invitations after 7 days, transition to email outreach.

Email messaging psychology:

• Email #1: Opens with self-deprecating humor about automation, then immediately connects to their daily frustrations using specific, tangible examples (tools, CSVs, integrations)
• Email #2: Focuses on a single, powerful benefit (unified inbox) and frames it as time savings for higher-value work
• Email #3: Uses social proof with statistics, acknowledges their lack of response without being pushy, and provides a clear, low-commitment next step

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After 7 days of no email response, make direct calls to show special attention and differentiate yourself.

Call strategy: Reference previous touchpoints to show persistence without being annoying, then immediately follow up with a calendar link to capitalize on the personal connection.

Then add your breakup message.

Breakup message psychology:

• Maintain light, friendly tone even when ending outreach
• Provide final value opportunity without pressure
• Leave the door open for future engagement

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Duplicate this proven campaign template to get all the exact messaging templates, timing sequences, and conditional logic.

The complete campaign includes all optimized messaging templates with the specific language, timing, and automation logic that generated these results.

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The multichannel sequence is set. Now ensure you never miss a moment. Configure Slack notifications so your team stays reactive across channels.

Why this matters:

Responding to a prospect within one hour increases lead qualification odds by 7x. Real-time Slack alerts bring critical moments directly to where your team works, eliminating delays and keeping campaigns moving.

Slack notification triggers available:

• Lead reply: Instant alert when prospects respond on LinkedIn or email
• Identity disconnected: Immediate flag when an account loses connection
• Manual task pending: Reminder when a step requires human action (e.g., call, custom outreach)
• Lead unseated: Alert when a snoozed conversation re-engages

Each notification includes a direct link back to LGM for immediate action.

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