How to Become “Product of the Day” on Product Hunt

Recognize what you're up against: Product Hunt receives 130k daily visits, making it the top community for new tech products. However, 20-40 products compete every single day for the coveted "Product of the Day" title in an intense 24-hour battle.

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Decide between email and LinkedIn for your outreach approach. We recommend LinkedIn over email because:

• 1:1 LinkedIn conversations have far more impact than emails
• Product Hunt removes votes if they detect spammy mass emailing

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The winning strategy: Two campaigns - one to gather pledges 15 days before launch, another to activate supporters on launch day.

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But remember: You're limited to 250-300 LinkedIn messages per day, so targeting matters.

Target the right people: Contact your 1st-degree LinkedIn connections who already have Product Hunt accounts. Product Hunt removes votes from inactive accounts created less than 7 days ago.

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How to extract your network:

1. Export your LinkedIn connections using the above video tutorial
2. Identify which contacts have Product Hunt profiles using this Google Sheet tool
3. Include your team members' LinkedIn networks to expand reach

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Next, let’s see how to setup automated campaigns with this qualified audience.

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Goal: Identify who will support you and build a qualified audience of committed voters.

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Campaign structure:

• Message 1: Send first message requesting support on launch day
• Follow-up (Day 3): Send simple follow-up to non-responders
• Qualification: Add contacts who respond positively to a dedicated "Committed Supporters" audience

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This campaign lets you secure pledged votes in advance and focus launch day efforts on confirmed supporters.

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We’ve set up the campaign already so you don’t have to - just duplicate it, adjust the copywriting, add your audience and launch it!

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Goal: On launch day, reach back out to only those contacts who committed to voting when you reached out two weeks ago.

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Why this works:

• You're messaging people who already agreed to help
• No spam risk since recipients expect your message
• Maximizes your limited daily message capacity
• Focuses on confirmed supporters, not cold outreach

Don't limit yourself to just your network. Each team member should implement this same strategy with their LinkedIn connections.

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Team strategy:

• Each team member extracts their network and runs both campaigns
• Coordinate to avoid messaging shared connections multiple times
• Share qualified audience data across team members