The secret to effective LinkedIn outreach isn't just the tool you use - it's also how you write. Most LinkedIn messages fail because they sound like marketing emails, not human conversations.

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Here's how to write messages that get responses:

Keep sentences under 15 words: Short, punchy sentences are easier to read
Think conversational: Write like you're messaging a colleague or a peer, not sending a formal email
End with engagement: Always finish with a question or clear next step

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Why this works: It leads with genuine congratulations, acknowledges a real challenge they likely face, and ends with a question that gets them talking about their problems, not your solution (yet).

Copy Brice's copywriting

Hi {{firstname}}! I saw {{companyName}} just raised Series B - congrats! Growing Sales teams always face the same challenge: scaling operations while maintaining quality. What's your biggest bottleneck right now?

Copy the prompt

STEP

Create your industry insight follow-up

When prospects don't respond to your first message, your follow-up needs to bring fresh value, not repeat the same pitch.

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Best practices for follow-up messages:

Reference industry trends: Show you understand their market challenges
Contrast approaches: Highlight what's working vs. what's outdated
Stay curious: Ask about their current approach, don't assume

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Why this works: It positions you as an industry expert, creates curiosity about better approaches, and invites them to share their current results without being pushy.

Duplicate the copywriting

Hey {{firstname}}, Most [industry] companies are still using outdated approaches to [relevant challenge]. The top performers are switching to [modern approach/trend] to stay competitive. How are you handling [specific challenge] at {{companyName}}?

Copy the prompt

STEP

Write your problem-solution bridge message

Your third message should acknowledge the core problem they're likely facing and hint at your solution without being salesy.

Problem-solution bridge principles:

Name the pain point: Be specific about what's not working
Tease the solution: Mention you've solved this without revealing everything
Offer value: Suggest sharing insights, not booking a demo‍

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Note: These are template structures you can customize for your industry, product, and target audience. Replace the bracketed placeholders with your specific value propositions and pain points.

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To make it easier, you can directly duplicate the campaign in LGM and adapt the messaging.

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Duplicate copywriting

Hi {{firstname}}! Quick question about your [relevant process]. Are you struggling with [common pain point] as you scale? We've helped companies like [similar company] solve this exact challenge. Happy to share what's working.

Copy the prompt

STEP

Set up Real Chat Mode in your La Growth Machine sequence

Now that we have written your messages, it’s time to enable Real Chat Mode in your sequence:

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Add a LinkedIn "Send Message" step
Write your message using the conversational structure from previous steps
Toggle on Real Chat Mode in the message composer
Preview the split - LGM shows you exactly how your message will appear as multiple bubbles

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Pro tips for setup:

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The system automatically splits at strong punctuation marks (., ?, !) and line breaks. You'll get up to 6 sub-messages sent 1 second apart.

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What you'll see in the preview: Your message transforms from one long block of text into a natural conversation flow that looks like someone typing in real-time.

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Get started

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