Turn Your Best Client Into Your Next 100 Prospects

You need to pick a client whose success story will resonate with similar prospects. As Noëmie explains, choose someone that either has a recognized name in your industry or achieved impressive results that will catch the attention of your idea customer profile (ICP). If you haven't defined your ICP yet, start there first.

Then, choose your best client:

• Select a client with strong brand recognition
• Focus on quantifiable results
• Keep it specific to one industry/vertical
• Gather specific metrics and testimonials that will appeal to your ICP

Learn how to use Lookalike Search in LGM.

Instead of random outreach, target companies similar to your proven successes. La Growth Machine's Lookalike Search finds your perfect matches automatically.

Enter your successful client's domain in La Growth Machine

Add filters for company size and location

Target specific job titles (e.g., VP of Sales)

Import your list of lookalike leads to a new or existing list in La Growth Machine to use in your outreach campaign.

Prepare the case study you will send in your outreach. Keep it clear and focused on results. Today's decision-makers need quick, compelling evidence of your impact.  Make the money and results obvious. See Noëmie’s case study template here.

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• Keep it to 1-2 pages maximum
• Focus on key metrics and results
• Include relevant client quotes
• Add a clear call-to-action

See how to create your LGM campaign.

Timing is crucial for making your outreach feel natural and human. Before any message, visit their profile - just as you would naturally look up someone before a sales call.

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- Start with connection request

- Wait 2 days after acceptance

- Visit their profile before messaging

- Send your first value message

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Example:"Thanks for the connection! I was talking with a [Job Title] in [Industry] and they shared they struggle with [Pain Point]. Curious if that's something you've been experiencing?The reason I ask is that we helped [Client Name] hire [X] account executives under [Y] months. Thought this case study would be relevant to share. Can I send it your way?"

See how to use Voice Notes in LGM.

Voice notes stand out because they trigger curiosity. People want to hear what you sound like - Noëmie has found they drive strong engagement.

The key is to sound natural and enthusiastic.

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- Wait 2 days after first message

- Record with a smile to convey warmth

- Keep it natural and conversational

- Use AI to personalize the greeting