Why this matters: Alex discovered that people sign up on both platforms, and by syncing them, he captures maximum audience without losing potential subscribers to platform preferences.

STEP

Create content that drives newsletter discovery

Your LinkedIn posts are the top-of-funnel content that drives organic discovery and initial subscriber growth.

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Write posts about practical applications in your newsletter's niche (Alex uses AI in sales/GTM)
Include specific examples and actionable tips (like "how to run DeepSeek locally")
Add newsletter links strategically in comments or post conclusions, not as the main CTA
Track engagement patterns to identify which topics resonate most with your audience

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As your LinkedIn network grows through this process, your content reach naturally increases.

Alex went from 5-10 likes per post to 50+ likes by growing his connected audience. Each new subscriber becomes a potential amplifier for future content.

This creates the "flywheel effect" where growth accelerates over time.

STEP

Connect Beehiiv to Clay with Zapier

This connection automates the flow from new subscribers into your enrichment and outreach system.

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Set up Beehiiv to send new subscribers into your Clay table

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Build your Clay table with columns that access data providers, AI models, APIs, or webhook endpoints

STEP

Enrich your subscriber data in Clay

Understanding your subscribers is key to personalizing your outreach. Use Clay’s enrichment to convert personal emails into work emails, find LinkedIn profiles for each subscriber, and extract company and job title information.

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In Clay:

Select the columns you want to enhance (e.g., company details, social profiles, contact info) and use Clay’s enrichment tools to add more data
Click the “Enrich” button and choose “enrich LinkedIn URL Profile”.

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STEP

Use AI to categorize subscribers in Clay

Segmenting your audience allows you to create targeted messaging that resonates with different types of subscribers.

AI can identify your ideal customer profile from hundreds of leads and generate personalized icebreakers.

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Create AI prompts with Claygent AI to categorize job titles into personas (Sales Rep, Growth Leader, etc.) and to easily reference one of their LinkedIn posts for more personalized outreach.

You can then use these elements to personalize your outreach campaign.

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For job title characterization, use Alex’s prompt.

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Analyze this title [Title] and then categorize it into one of the following:

sales leader

marketer

sales rep

growth leader

Other

The can be defined in the following ways:

sales leader: anyone that has sales AND a leadership title of manager, director, vp, or similar

marketer: anyone with marketing in their title (marketing manager, digital marketer, etc.)

sales rep: individual contributors in sales (account executive, sales development rep, business development rep, etc.)

growth leader: anyone with growth in their title or leadership roles focused on growth (growth manager, head of growth, etc.)

Other: any title that doesn't fit the above categories

Copy the prompt

STEP

Generate personalized LinkedIn openers with AI

Now that your subscribers are categorized, create personalized connection requests that reference their actual LinkedIn content. This personal touch dramatically improves acceptance rates.

Use AI to analyze their recent LinkedIn posts and create relevant openers. Alex's approach generates connection requests that feel authentic and timely.

Read this post [Post Content] and summarize the post in a few words.

The summary should help complete the following sentence:

"Just read your LI post on _______."

It should be no longer than 6 words.

Make sure to add additional clarifies such as "yours", "the" for the full sentence to be grammatically correct.

Output the full sentence.

Copy the instruction

STEP

Import your Clay list into La Growth Machine

Now that you have enriched and personalized data in Clay, it's time to set up your outreach campaigns.

In Clay, select the leads you want to export, then:

Click the "Export" button and choose "Email Sequencers"
Select La Growth Machine then indicate in which LGM audience you want to export the list
Add your custom attributes: Ensure your AI-generated personalized elements are included as custom fields so you can insert them into your campaign copywriting in the next step.

Create my audience on La Growth Machine

STEP

Set up La Growth Machine campaign

You can build the outreach sequences in La Growth Machine while maintaining safe limits and human-like behavior patterns.

Create your outreach sequence:

Set up connection request (if already connected, send direct message)
Create sequence: visit profile → add connection → like recent post
Add follow-up messages after connection acceptance using your custom attributes:
- Send your message, including the custom attributes you generated with the AI prompts
- Reference their persona category from your segmentation

Now, convert these relationships to pipeline. After establishing rapport, introduce relevant solutions: