How to Craft a Winning Sales Pitch Email

What is a sales pitch email?

Let’s get down to basics.

A sales pitch email is a carefully-crafted message that presents the key selling points of your product or service to a potential customer.

The best sales pitch is:

• Personalized to the recipient.
• Focused on how you can help solve their problem or meet their needs.
• Compelling enough to make them take action.

The information provided should be sufficient for your hot lead to either make a purchase or at the very least, schedule a call.

Why is a sales pitch email important?

A sales pitch email is critical because it simply is a great way to generate leads and increase conversions for your business.

It allows you to:

• Connect with leads who may not be aware of your product or service, or who may be looking for a solution to their problem.
• Showcase your value proposition by highlighting how your product or service can solve their pain points, meet their needs, and deliver benefits.
• Demonstrate your credibility by providing social proof, testimonials, case studies, or awards that show your expertise and authority in your field.
• Create a sense of urgency by using scarcity, exclusivity, or limited-time offers that motivate your prospects to act fast and avoid missing out on a great opportunity.
• Stand out from the crowd by using a personalized, relevant, and engaging tone that captures the attention and interest of your recipients.
• Build trust and rapport by showing empathy, understanding, and respect for your prospects, and by offering value and helpfulness without being pushy or salesy.

You won’t find all these benefits and opportunities in a generic, broadcast sales email. So the question now is:

How do you create a winning sales pitch email?

As we said earlier, sales pitch emails are here to help make your life easier, to help you generate more leads, and to drive your conversions.

When we say generate leads, we’re not talking about these messages:

We, at LaGrowthMachine, are big believers that a great sales pitch should be more than just a generic message.

It should be customized, creative, and also thoughtful enough to make the recipient feel like you’re not just trying to make a sale, but that you’re offering a real solution to their problem.

To that end, here are the highlights of our process to create a winning sales pitch email:

Step 1: Start with a catchy subject line

The subject line is the first thing that the reader sees when they receive your email. It’s also the most important factor that determines whether they will open it or not.

According to a study by HubSpot, 47% of email recipients open an email based on the subject line alone.

Therefore, you need to make sure that your subject line is catchy, relevant, and intriguing. It should capture the essence of your email and entice the reader to learn more.

But how do you do that? It’s not that hard:

• Use numbers or statistics to show value or urgency. They show the reader that you’ve done your research and give them a sense of your expertise.

• Ask questions or challenge your leads to spark curiosity or appeal to emotions. Get the recipient to think about their current situation and the potential solution(s) you provide.

• Personalize your sales copywriting to show relevance or connection. This makes your message more personable and allows you to develop a relationship with your lead, which is what B2B sales is about.

• Use keywords or phrases that match the reader’s intent or interest. Make sure to include the words or phrases your target audience is likely to search for.

• Use humor or creativity to stand out from the crowd or show personality. Don’t be afraid to be funny and make people laugh. It will go a long way.

Step 2: Personalize your message

Let’s cut right to it, personalization is no longer optional – it’s imperative. Personalized emails have been proven to generate more leads, drive higher conversions, and bring in more revenue than generic ones.

I personally never open an email that starts with “Dear Customer” anymore.

Using your lead’s name, or a detail that is personal to them, shows that you care about them and that you have done some research on them and/or their business. It also helps you build rapport and trust with them.

Since you’re probably not doing this manually, your choice of sales automation tool is important. It would probably help if you had a tool that will scrape your leads’ data and populate it automatically in the message you’re sending them.

And guess what? That’s exactly what LaGrowthMachine does.

LaGrowthMachine is a powerful, versatile multichannel sales solution that helps you personalize your outreach at scale. All you need to do is upload your leads’ LinkedIn profiles or emails and LaGrowthMachine will handle the rest.

It automatically collects data about your leads, like company name, job title, interests, etc., and uses it to create personalization tokens you can insert in your copy!

But, we’re not here to talk about our awesome product, that’s for later 😉

Here’s an example from one of our latest outreach campaigns

Now, as you can see, I didn’t use a ton of personalization, but it still makes a difference. People feel like I’m talking directly to them and that gives me an edge over my competition.

Another reason for that is that I already pre-segmented my list of leads thoroughly before deciding on my copywriting. That means I know that all the people I’m reaching out to are hot leads -to an extent.

This takes me to my next point:

Step 3: Focus on your segmentation and targeting

Though this point, like in outreach campaigns, should have come before personalization, the two are extremely related.

Your choice of subject line and copy will depend on who you’re targeting, and thus, how you go about your sales segmentation.

That means that if you don’t know your target audience, you cannot personalize your content accurately. You need to have a clear understanding of your leads and their needs in order to craft the right message.

And how do you build this understanding? Simple: Ask yourself:

• What problem am I solving?
• Who am I solving it for?
• What are my target’s pain points?

For us at LaGrowthMachine for instance, our value proposition is to save time on our users’ schedules by automating their prospecting and having them switch to multichannel.

Many people would find this value proposition appealing, including:

• Growth hackers
• Salespeople
• Company founders
• Recruiters
• Marketers

Are we going to address them all the same way? Of course not!

Each of these personae has different characteristics and pain points, let’s check them out!

The Growth Hacker:

The Salesperson is quite different:

When you look closely at both these profiles, the differences in how they see value in using LaGrowthMachine become quite obvious.

If we lumped them together in the same sequence and write the same content for both, it would do more harm than good!

The Founder:

Next:

The Marketer:

They’re not at all about cold outbound, but rather reserved use for smart lead nurturing tactics and marketing activities enablement.

Last, but not least:

The Recruiter:

We could keep going, but you get the gist! Even for a service as straightforward as sales automation, we cannot take any shortcuts when it comes to how you segment and target your sales leads.

Step 4: Invite them to take an action

The final and most important step of your sales pitch email is to ask your leads to do something. This is called a call to action (CTA) and it should be clear, specific, and compelling. And it usually comes at the end of your email.

A CTA can be anything from clicking a link, replying to your email, booking a demo, signing up for a trial, or downloading a resource. Whatever you want your leads to do, make sure you tell them exactly how to do it and why they should do it.

Notice how this CTA is:

• Clear: It tells the leads what they need to do (book a demo) and how to do it (click the button).
• Specific: It tells the leads what they will get (a free 15-minute demo and an exclusive offer) and when they will get it (today).
• Compelling: It uses words that create urgency (ready, today) and value (boost, save, free, exclusive).

A good CTA can make the difference between a lead taking action or ignoring your email. So make sure you craft it carefully and test different versions to see what works best for your audience.

Sales Pitch Email Templates

Now that you know the steps to crafting a great sales pitch email, let’s look at some templates that can get you started.

We are a team of outreach specialists and we have helped 5000+ companies launch 36000+ multi-channel campaigns. We share our best practices and insights.

Based on 36000+ outreach campaigns and 5000+ clients

These templates are designed to give you an idea of how each step should look in practice. Feel free to tweak and customize them as needed for your own business.

Template 1: The classic:

Template 2: Show off your product in action:

✅This template works because it:

• Catches the prospect’s attention with a catchy subject line and a humorous tone. Here, we’re playing with the fact that we’re a sales automation platform, and showcasing its capabilities. Kind of a meta-joke 😉
• Shows the prospect how our product works and what it can do for them with a visual demonstration.
• Creates curiosity and invites them to book a call with us with a clear call to action.

Template 3: Social Proof:

✅This template works because it:

• Shows the prospect that you have done some research on them and their company.
• Speaks to your social proof as your {{custom.Attribute1}} is your lead’s competition. Meaning you’re showing their competitor doing “better” thanks to you, so they need you.
• Creates curiosity and invites them to book a demo with you (CTA) with a friendly tone.

Template 4: Pain Points:

✅This template works because it:

• Shows that you empathize with the lead, understand their problems, and are not just trying to sell them yet another tool.
• Demonstrates that your product can solve said problem.

Template 5: Question?

✅This template works because it:

• Indicates that you understand the lead’s struggles and builds rapport thanks to that.
• Further builds on this knowledge to offer a solution accordingly.
• Shows social proof in the form of other scale-ups in the ecosystem that use your product.
• Creates curiosity and invites them to reply with a simple and easy CTA.

Template 6: Follow-Up:

✅This template works because it:

• Is written in a conversational and friendly tone.
• Highlights the benefits of the demo using bullet points.
• Urges the recipient to take action before the offer expires as a final CTA.

Template 7: Value Proposition

✅This template works because it:

• Addresses the reader’s main pain points.
• Shows how the product can help them achieve their desired outcome.
• Offers a limited-time free trial and a clear CTA to entice the lead to take action.

Template 8: Case Study:

Template 9: Mix & Match

Final Thoughts

That’s all folks! 🙂

You have now learned how to write a sales pitch email that gets people to reply and buy from you. It’s not that hard, really. Just make sure you:

• Write a subject line that makes them curious and excited.
• Use personalization with your leads and show them you get them to build rapport.
• Segment and target your prospects based on what they need and which pain points your product solves for them.
• Ask them to do what you need them to after they’ve read your email; like book a call, sign up for a trial, check out your website, etc.

And speaking of calls to action, we’ve included 9, fully-customizable, templates in this guide for you to use or utilize as you wish. They cover different scenarios and styles, so you can find the one that suits you best. Just copy and paste them into your email and tweak them as needed.

That’s it. Now go ahead and write your own sales pitch email and see what happens. And don’t forget to let us know how it goes in the comments.

Happy sales pitching! 🙂