The Ultimate Guide to Create Great Sales Pitches

What is a sales pitch?

Let’s start with the basics.

A sales pitch is a short, persuasive presentation about a product or service that you offer. The goal of a sales pitch is to convince the person you’re pitching to (known as the “prospect”) that your product or service is worth their time and money.

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They are different ways to deliver sales pitches :

• by oral when talking to someone face to face, making a sales presentation for exemple ;
• by phone (cold calling), or even in writing (for example, through a sales deck) ;
• by email, when writing a sales email ;
• etc…

Sales pitch might be the same thing as product pitch when the goal is to convince someone of the value proposition of your product.

According to the situation, the format of your pitch might be a little different to be more effective, but we’ll get through it later in this article.

If you’d like, we’ve also put together a complete guide to Sales 101 where we discussed different strategies and techniques for effective sales.

What are the main insights of sales pitches?

Sales pitches are important because they’re often the first step in the sales process. A successful pitch is the best way to lead to a sale. That is why it’s so important to get it right.

A solid sales pitch is synonym of a long and effective preparation. All the best sales professional will tell you this : this preparation is one of the most important thing as we’re talking about sales. Preparing yourself before selling something will help you to :

• anticipate common sales objections ;
• understand your customer buying motivation ;
• understand your value proposition ;
• write down all the question you’ll ask them ;
• get more confidence in general.

If your chances of succeeding with your sales are getting better with a good preparation, this will lead to :

• improve your number of new clients ;
• improve your sales pipeline ;
• improve your global client prospecting ;
• improve your global turnover ;
• etc…

Nice, isn’t it ?

This is why we’ve put together this guide to help you learn how to craft an effective sales pitch that will close more deals. But first, let’s take a look at some of the most important elements of a successful sales pitch.

What are the key components of a good sales pitch?

Now that we know what a sales pitch is, let’s break down the key components of a good one. Keep these in mind as we go through the process of creating your own pitch.

Component 1 : Know your audience

The first step to crafting an effective sales pitch is understanding who you’re pitching to. What are their needs and pain points? What might they be looking for in a product or service like yours?

If you’re using LaGrowthMachine, you already know that targeting is one of the most important part of a sales campaign. This is the same with sales pitch : how will you pitch if you don’t know who you’re talking to?

The more you know about your prospect, the better equipped you are to create a pitch that resonates with them. So do your research before you start putting together your presentation.

Component 2 : Keep it focused

When you’re creating your sales pitch, it’s important to keep it focused on the needs of your prospect. In fact, you’re whole sales plan needs to be focused on this!. Remember, the goal is to convince them that your product or service is worth their time and money!

This is another way to ask yourself : what is my value proposition as a company?

This will also help you to understand what makes your product better – at least different – from the competition, and to build your pitch around it.

Don’t try to cram too much information into your pitch. The key is to deliver a concise sales pitch and focus on the most important points. You can always provide more details later if they’re interested.

Component 3 : Tell a story

People love stories. And when you’re trying to sell something, a well-told story can be very persuasive.

At least, it’s one of the best way to introduce your sales pitch.

Think about it as a sales hook, from the perspective of your prospect. They’re bombarded with sales pitches all day long. So what’s going to make yours stand out?

Telling a story that captures their attention and speaks to their needs is a great way to differentiate your pitch from all the others they’ve heard.

To tell a good story, you’ll need to take care of these aspects :

• Preparation is the key ! You’ll need to think about something short and catchy that will match with the gobal pitch ;
• Feel free to use your sense of humor (people always love to laugh) ;
• Repete your story in front of a mirror or a friend, as if you were an actor ;
• etc…

Component 4 : Use visuals

Another way to make your sales pitch more memorable is to use visuals. After all, people are more likely to remember something if they can see it.

This is a very common and effective way to lead a pitch for complex selling.

So instead of just relying on words to get your point across, try using charts, graphs, or even photos or videos. This will help your prospect understand your pitch more quickly and easily.

Sometimes it won’t be possible, as you’ll make sales pitches by phone or by email. But when you’re making a sales presentation, remember to use all the tools you can.

Component 5 : Be confident

The final component of a good sales pitch is confidence. If you don’t believe in what you’re selling, why should your prospect?

So even if you’re nervous, it’s important to project confidence when you’re giving your presentation. Stand up straight, make eye contact, and speak clearly. These small tweaks can make a big difference in how your pitch is received.

Now that we’ve gone over the key components of a perfect pitch, let’s take a look at how to put one together.

How to write an effective sales pitch ?

Now that we’ve gone through the main component you need to think about when creating one, we’ll teach you how to writing down an effective sales pitch.

At LaGrowthMachine, we’re spending most of our time helping our clients to get the best of their copywriting in their emails, their linkedin messages, and so on, as it is the main way to improve your sales conversion rate in the end.

This is kind of a methodological part, but as you’ll see, writing a nice sales pitch is all about methodology.

The goal here is to give you a step-by-step process that you can follow, so let’s get started.

Step 1 : Define your goal

The first step is to define what you want to achieve with your sales pitch. What is your goal? Are you trying to sell a product or service? Get a meeting with a potential client?

Be as specific as possible. The more focused your goal, the easier it will be to create a pitch that hits the mark.

These are exemples of goal you might want to set for your sales pitch :

• I want to sell my new product to a potential client ;
• I want to get a meeting with a decision maker at a company I’m interested in working with ;
• I want to get a speaking gig at a conference ;
• I want to get a follow up meeting with some saas companies ;
• etc…

Step 2 : Write down who you’re pitching to (your sales target)

Now it’s time to think about who you’re going to be pitching to. This step is important because it will help determine the tone and content of your presentation.

You’ll need to think about things like :

• Who is your ideal customer?
• What do they care about?
• What objections might they have to your product or service?

Answering these questions will help you create a pitch that’s tailored to your audience, which will increase the chances that they’ll be interested in what you have to say.

Step 3 : Decide on a format

Now that you know what you want to achieve and who you’re pitching to, it’s time to decide on a format. There are several different ways to structure a sales pitch, so take some time to think about which one will work best for your purposes.

If you’re not satisfied with those mainstream – but proven to work – pitch format, LaGrowthMachine can (and will) help you personnally with each message of your campaign.

That’s where automation get personnalized, and hence, the most effective.

Here are a few popular formats :

• The one-pager : This is a simple, one-page pitch that outlines the main points of your presentation. It can be used as an email or leave-behind after a meeting.
• The elevator pitch : This is a short, to-the-point pitch that you can give in the time it takes to ride an elevator. It’s perfect for networking events or other situations where you only have a few minutes to make an impression.
• The video pitch : This is a pitch that’s delivered via video, either in person or online. Video pitches are often used in crowdfunding campaigns or when applying for jobs.

Step 4 : Write your pitch

Now that you’ve picked up a format, it’s time to start writing your pitch. Start by brainstorming all of the key points you want to include. Once you have a good idea of the content, you can begin to put it into a format that makes sense for your chosen medium.

If you’re pitching in person, make sure to practice your presentation beforehand. This will help you iron out any kinks and ensure that you deliver your pitch with confidence.

Here are a few tips you should keep in mind when writing your sales pitch :

• Keep it short : The best pitches are always short and to the point. You don’t want to bore your audience with a long, drawn-out presentation.
• Focus on the benefits : When you’re pitching a product or service, make sure to focus on the benefits it provides. What problem does it solve? How will it make your audience’s life better?
• Be prepared for objections : There’s always a chance that your audience will have objections to what you’re selling. Be prepared for these ahead of time and have solutions ready.

Free Templates of Sales Pitch

If you’re already an experienced sales person, all our advices above should help you write some well crafted sales pitch that will lead to new conversion.

If that’s not enough yet, we’ll give you now some free templates & examples of sales pitch that you might want to reuse.

Of course, you’ll need to adapt a bit regarding your prospect target, the environment you’ll be when delivering your pitch, the medium your using (face to face, sales call, sales email, cold calling, hot calling), etc…

At least, following one of these templates as a sales pitch example for your emails might be a useful help.

Template 1 :

This one is a very short and classic one but it’s effective especially when selling a well know brand or product.

Template 2 :

This one is a little bit more “pushy” but it’s also more likely to lead to a conversation. It’s important to sound like you know what the person you’re contacting is looking for, and that you have specific solutions that can help them.

Template 3 :

This one is a great way to start a conversation. It’s relatable, and it let’s the person know that you understand their pain points.

These are just a few templates of sales pitches you can use to get started. Remember, the best way to learn is by practice. The more you pitch, the better you’ll become at it. And who knows? With enough practice, you might just become a master salesman.