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Think of a sales playbook as your roadmap to consistent results. But here’s the thing, it’s only as good as the channels, messaging, and automation powering it.
That’s why we’ve curated 5 high-converting sales playbook templates from La Growth Machine experts that you can implement today. Each playbook is built on proven strategies, designed to tackle your specific challenges head-on.
Bonus: each playbook includes a ready-to-use La Growth Machine campaign template so you can get started right away.
The 5 plug-and-play sequences to add to your sales playbook

1. Convert Website Visitors into Customers with Kevin Patrick
Perfect if you’re tired of watching 95% of your website traffic slip away.
- Capture and convert the visitors who never fill out forms
- Identify individual decision-makers, not just companies, and get specific contact details, titles, and LinkedIn profiles
- Launch personalized outreach to contact leads while intent is hot
Tools used: La Growth Machine, Vector, and Clay

2. Turn Your Best Client Into Your Next 100 Prospects with Noëmie Jacquemin
Already have dream clients? This playbook helps you find and connect with 100 more just like them.
- Find companies similar to your best clients using La Growth Machine
- Create simple, effective case studies that drive action
- Use Voice Messages to stand out in prospects’ inboxes
Tool used: La Growth Machine

3. Turn Your Newsletter Readers into Pipeline with Alex Lindahl
Newsletter subscribers become sales opportunities on autopilot.
- Build a system where LinkedIn content drives newsletter signups, which become enriched contacts for personalized outreach
- Create an automated workflow that turns every new subscriber into a LinkedIn connection using AI-powered personalization
- Scale your newsletter audience by leveraging your growing LinkedIn network to amplify content reach
Tools used: La Growth Machine, Beehiiv, and Clay

4. How Social Warming Can Skyrocket Your Cold Outreach Response Rates with Viktor Hatfaludi
Stop going in cold! This sales playbook shows you how to warm up prospects before your first contact, dramatically boosting response rates.
- Automate Social Warming (without sounding like a bot)
- Build a multichannel sequence in LGM that boosts your reply rates
- Duplicate a ready-to-use Social Warming campaign
Tool used: La Growth Machine

5. Transform Online Mentions into Customers with Toni Dos Santos
Find prospects already talking about your industry and turn these conversations into opportunities.
- Monitor social conversations across 20+ platforms to identify prospects already discussing your industry
- Enrich leads automatically with business emails and personalized icebreakers using Clay’s AI
- Launch targeted multichannel campaigns via LinkedIn and email
Why these sales playbooks work
These sequences consistently generate high response rates because they:
- Combine multiple channels for 3.5x better results
- Use automation without losing personalization
- Include Voice Messages to humanize automated outreach
- Leverage intent signals and timing
- Scale while maintaining quality
Ready to put these sequences into action? Dive into our full playbook library and start your free 14-day LGM trial to use these templates right away.
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