Description

In a context where traditional cold outreach is showing its limits, using intent signals (intent data) becomes essential to target prospects who are interested in your services at the right moment in their buying journey.

Indeed, leads who express their needs or frustrations on social networks, mentioning your brand, your competitors, or the pain points you solve, are already aware of their problem and are more receptive to the solution you offer.

By adopting an approach based on “intent signals,” you can:

• Prioritize your prospecting efforts by identifying prospects who are discussing topics related to your solutions.
• Directly engage with pre-qualified leads on platforms like Twitter, Reddit, or Facebook.
• Optimize your outreach campaigns by personalizing your messages based on identified intent signals, which increases your chances of receiving responses.

This strategy allows you to act quickly and deliver value to your prospects by contacting them when they are most receptive.

Audience description

The strategy targets two audience segments:

1. Leads mentioning a pain point on Twitter, Reddit, or Facebook: These leads are actively expressing a need or frustration related to the services you offer.
2. Qualified leads within your ICP on LinkedIn: They share their pain points by posting or commenting on LinkedIn.

Using tools like Buska, Clay (or alternatives like ChatGPT and Make) allows you to automate and enrich this audience, ensuring a finely tuned segmentation of the leads to contact.

Strategic Approach Description

The goal of this strategy is to overcome the challenges of ineffective cold outreach. By targeting pre-qualified leads—those who are already expressing a need—you maximize your chances of conversion while reducing wasted effort in contacting unqualified prospects.

Here’s the detailed workflow for this strategy:

1. Identify the keyword in Buska and associate the relevant intent (e.g., keyword “cold email” and intent “find people who are looking for a cold email tool”).
2. Select relevant leads who express needs related to your solution.
3. Directly engage with mentions on Twitter, Reddit, or Facebook to provide an initial response.
4. Export LinkedIn leads in CSV, then import them into Clay to enrich profiles with additional information.
5. Perform AI scoring and generate personalized icebreakers for each lead.
6. Launch a multichannel campaign via La Growth Machine with a highly personalized first touchpoint.

By adopting this sequence, you ensure a human and authentic interaction while maximizing your engagement chances through personalization and intent signal identification.

→ Unlocking Automated Social Engagement: Integrating Buska with La Growth Machine

→ Video presentation of the strategy: