It’s no secret that email is one of the most powerful lead generation tools at your disposal.

You use it to connect with potential customers, build relationships, and ultimately turn those leads into sales.

But email marketing can be tricky – it requires careful planning and a strategic approach in order to be effective.

What is email lead generation? Why do you need to include it in your strategy? And how to carry it out effectively?

In this article, we’ll dive into this concept and provide some email lead generation tips and tricks to help you increase your sales.

What is email lead generation?

You’ve heard of email and maybe you’ve heard of lead generation through outbound means, but I bet you haven’t heard of email lead generation.

Basically, email lead generation consists of using email marketing to build relationships with cold leads, and turning those into sales.

It involves utilizing email as a way to collect information about your target audience and then using that information to tailor your email marketing campaigns in order to appeal more effectively to them.

If you’ve invested in a sales automation tool such as LaGrowthMahine, you know that you must include email in your campaign sequences if you want to see real results.

lgm email campaign

This powerful sales technique is an integral part of any successful email marketing strategy and a key driver of revenue. Let’s see why that is.

Why is email lead generation important to your sales?

One of the biggest benefits of email lead generation is that it helps you better understand your target audience.

By collecting information about them, you can learn more about their preferences, which helps you tailor your email marketing accordingly.

This is extremely easy when you have as powerful a tool as LaGrowthMachine!

Our tool makes it very easy to import lead lists from several sources (including CSV files and LinkedIn imports).

Subsequently, LaGrowthMachine will enrich the data based on your first information: professional email, personal email, phone number, LinkedIn account, etc.

enrich your leads

All this is done with GDPR-compliant techniques and you can access the data in real time via our analytics dashboard.

Of course, email lead generation has many other benefits, these include:

  • Increased conversion rates: email marketing is one of the most effective channels for converting potential customers into sales.
  • More targeted email campaigns: by collecting information on your target audience, you can tailor email campaigns more effectively to their needs and preferences.
  • Improved customer retention: email is a great way to nurture relationships with existing customers and build loyalty.
  • Increased ROI: email is a highly cost-effective channel, meaning that email lead generation can help you see a higher ROI on your marketing spend.

Overall, if you want to increase your sales through email marketing, email lead generation is absolutely essential.

So how can you implement email lead generation in your email marketing strategy? Here are 10 tips to help you get started.

How to carry out email lead generation?

Email lead generation can seem like a bit of a daunting task, but it doesn’t have to be! 

It’s a question of approaching email marketing strategically, identifying your target audience and understanding their needs, and then using email as a powerful tool to connect with them.

Here are a few email lead generation tips that can help you get started:

1. Collect data on your target audience:

Email lead generation starts with collecting data on your leads. This means gathering information such as their email address, age, interests, and location.

Like we said before, your efforts are only as good as the data you feed it. So make sure you utilize LaGrowthMachine and our stellar enrichment feature. If you’re a customer of ours and -for some reason- you don’t know how it works, here’s a quick rundown:

  • Import your audience or create a new one and switch on the “Enrich Leads” button.
  • Each lead that enters your sequence will now be automatically enriched.
  • And that’s it!

Data Enrichment takes time, so we automated everything in order for you to focus on your email marketing and sales.

2. Segment your email list:

Once you have collected data on your email leads, you should segment your email list based on different criteria, such as demographics and interests.

This will help you create email campaigns that are targeted to the specific needs and preferences of each group, increasing the likelihood of successful engagement.

Ultimately, you need to understand your leads in order to provide them with relevant content that will keep them interested and engaged.

You need their pain points, what makes them tick, and what they want, and you’ll need to know all of this for each segment.

3. Identify your own email marketing goals:

Before you can start emailing your email leads, it’s important to have a clear idea of what you want to achieve through email marketing.

Whether it’s improving customer retention or closing more sales, setting goals will help you focus your efforts and track your results.

4. Optimize your email marketing strategy:

Once you have identified your goals and know what type of audience you want to target, it’s time to optimize your email marketing strategy so that it is aligned with those goals.

This may mean using different tactics, such as email drip campaigns or lead nurturing, as well as changes to your email frequency and content.

5. Experiment with different subject lines:

With so much content out there competing for your audience’s attention, it can be difficult to stand out in their inboxes.

One of the easiest ways to do this is through the effective use of subject lines.

Experiment with different subject lines and see what resonates most with your target audience, trying out various formats such as “How To” or “Top Tips”, and testing them against each other to optimize performance over time.

You can even go as far as to start A/B testing your subject lines, to see which ones get the best open rates.

6. Experiment with different calls to action:

In addition to experimenting with subject lines, you’ll also need to experiment with your email copy and calls to action (CTAs).

Again, the most important thing is to understand your audience and what they want, so you can tailor your CTAs accordingly.

For instance, you might use a CTA that asks your leads to engage in a discussion on social media, download an e-book, or register for a webinar.

7. Personalize your emails:

One of the best ways to get your email leads engaged is through personalization.

You can take things a step further by including their first name in the subject line or even incorporating information from social media into your emails.

Ultimately when it comes to engaging with your target audience, creativity and personalization are the best tools at your disposal.

This is a strategy that takes time, but it’s very effective!

But hey, you know what? If you’re utilizing LaGrowthMachine, it’ll take you some time to set up, and then, leads will come directly to you.

With our newest Inbox feature, you can even answer emails, follow up with a LinkedIn message, or whatever, directly in our tool!

lgm inbox

As you continue to collect data on your email leads and optimize your email marketing strategy, you will get better and better results over time, helping you achieve all of your goals for email marketing.