It’s no secret that email is one of the most powerful lead generation tools at your disposal.

You use it to connect with potential customers, build relationships, and ultimately turn those leads into sales.

But email marketing can be tricky – it requires careful planning and a strategic approach in order to be effective.

What is email lead generation? Why do you need to include it in your strategy? And how to carry it out effectively?

In this article, we’ll dive into this concept and provide some email lead generation tips and tricks to help you increase your sales.

What is email lead generation?

You’ve heard of email and maybe you’ve heard of lead generation through outbound means, but I bet you haven’t heard of email lead generation.

Basically, email lead generation consists of using email marketing to build relationships with cold leads, and turning those into sales.

It involves utilizing email as a way to collect information about your target audience and then using that information to tailor your email marketing campaigns in order to appeal more effectively to them.

If you’ve invested in a sales automation tool such as LaGrowthMahine, you know that you must include email in your campaign sequences if you want to see real results.

lgm email campaign

This powerful sales technique is an integral part of any successful email marketing strategy and a key driver of revenue. Let’s see why that is.

Why is email lead generation important to your sales?

One of the biggest benefits of email lead generation is that it helps you better understand your target audience.

By collecting information about them, you can learn more about their preferences, which helps you tailor your email marketing accordingly.

This is extremely easy when you have as powerful a tool as LaGrowthMachine!

Our tool makes it very easy to import lead lists from several sources (including CSV files and LinkedIn imports).

Subsequently, LaGrowthMachine will enrich the data based on your first information: professional email, personal email, phone number, LinkedIn account, etc.

enrich your leads

All this is done with GDPR-compliant techniques and you can access the data in real time via our analytics dashboard.

Of course, email lead generation has many other benefits, these include:

  • Increased conversion rates: email marketing is one of the most effective channels for converting potential customers into sales.
  • More targeted email campaigns: by collecting information on your target audience, you can tailor email campaigns more effectively to their needs and preferences.
  • Improved customer retention: email is a great way to nurture relationships with existing customers and build loyalty.
  • Increased ROI: email is a highly cost-effective channel, meaning that email lead generation can help you see a higher ROI on your marketing spend.

Overall, if you want to increase your sales through email marketing, email lead generation is absolutely essential.

So how can you implement email lead generation in your email marketing strategy? Here are 10 tips to help you get started.

How to carry out email lead generation?

Email lead generation can seem like a bit of a daunting task, but it doesn’t have to be! 

It’s a question of approaching email marketing strategically, identifying your target audience and understanding their needs, and then using email as a powerful tool to connect with them.

Here are a few email lead generation tips that can help you get started:

1. Collect data on your target audience:

Email lead generation starts with collecting data on your leads. This means gathering information such as their email address, age, interests, and location.

Like we said before, your efforts are only as good as the data you feed it. So make sure you utilize LaGrowthMachine and our stellar enrichment feature. If you’re a customer of ours and -for some reason- you don’t know how it works, here’s a quick rundown:

  • Import your audience or create a new one and switch on the “Enrich Leads” button.
  • Each lead that enters your sequence will now be automatically enriched.
  • And that’s it!

Data Enrichment takes time, so we automated everything in order for you to focus on your email marketing and sales.

Ultimately, collecting data on your leads will help you segment your email list, personalize your emails, and optimize your email marketing strategy! You’ll see how in a quick minute. 🙂

2. Segment your email list:

Once you have collected data on your email leads, you should segment your email list based on your personas and who fits your offer the most.

This will help you create email sequences that are targeted to the specific needs and preferences of each group, increasing the likelihood of successful engagement.

Not only that, but segmentation simply saves you all the trouble of sending emails to leads who are not interested in your product or service.

According to HubSpot, segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns.

So in the long run, it’s an effective way to reduce the time spent on email campaigns that don’t convert.

Ultimately, you need to understand your leads in order to provide them with relevant content that will keep them interested and engaged.

You need their pain points, what makes them tick, and what they want, and you’ll need to know all of this for each segment!

3. Identify your own email marketing goals:

Before you can start emailing your email leads, it’s important to have a clear idea of what you want to achieve through email marketing. Whether it’s improving customer retention or closing more sales, setting goals will help you focus your efforts and track your results.

To make your goals more effective, you should create SMART goals, which stands for: Specific, Measurable, Achievable, Relevant, and Time-bound.

For instance, instead of saying “I want to generate more leads”, you could say “I want to generate 100 new leads per month for the next six months”.

But how do you know if you’re reaching your goals? That’s where metrics and KPIs come in:

  • Choose the right metrics and KPIs for each goal. For example, if your goal is to increase brand awareness, you might want to track metrics like open rate, click-through rate, and email sharing/forwarding rate. If your goal is to generate more leads, you might want to track metrics like conversion rate, lead quality, and lead quantity.
  • Set up a tracking system or tool that can collect and analyze your email data.
  • Monitor your progress and evaluate your performance regularly.

4. Optimize your email marketing strategy:

Once you have identified your goals and know what type of audience you want to target, it’s time to optimize your email marketing strategy so that it is aligned with those goals.

This may mean using different tactics, such as email drip campaigns or lead nurturing, as well as changes to your email frequency and content.

7. Personalize your emails:

Let’s get something straight, personalization is no longer something you should be striving for, it’s a must. Personalizing emails with only the recipient’s name and location can already dramatically improve your open rates! Other than that, here’s why you should must use personalization:

  • Personalized emails are proven to increase engagement. This is a fact, and it makes sense since using the recipient’s name adds a personal touch to your emails and makes them feel like you’re talking directly to them.
  • Developing a relationship with your leads shows you care about them and their needs. No need to explain this one.
  • Personalized emails are more likely to get clicks and generate leads. It’s all about providing value to your leads!

Ultimately when it comes to engaging with your target audience, creativity and personalization are the best tools at your disposal.

This is a strategy that takes time, but it’s very effective!

But hey, you know what? If you’re utilizing LaGrowthMachine, it’ll take you some time to set up, and then, leads will come directly to you.

With our Inbox feature, you can even answer emails, follow up with a LinkedIn message, or whatever, directly in our tool!

lgm inbox
LGM Inbox

Even better, you can simply let our Magic Messages do the work for you! They’re texts generated by AI (based on ChatGPT) directly from LaGrowthMachine.

Describe your product, key benefits, buyer personas, etc. and let it write all your outreach messages at once (e.g. LinkedIn connection messages, DMs, emails, etc.). You can also generate only the messages you need and/or save them as templates for later use!

Get 3.5X more leads!

Do you want to improve the efficiency of your sales department? With LaGrowthMachine you can generate on average 3.5x more leads while saving an incredible amount of time on all your processes.

By signing up today, you’ll get a free 14-day trial to test our tool!

Try now for free!

Enhance your lead generation efforts with LaGrowthMachine

Email lead generation requires automation, personalization, optimization, and intelligence. You need a tool that can help you with all these aspects and make your email campaigns more effective and successful. Enter LaGrowthMachine.

Now we already talked about our tool, so let’s move on and see how we can use it to make our email lead generation strategy even more effective.

  • Use LinkedIn to find and connect with your ideal prospects. LaGrowthMachine can help you use LinkedIn to find and connect with your ideal prospects. You can use filters such as industry, location, title, company size, and more to narrow down your search. You can also use personalized invitation notes and messages to start a conversation with your prospects.
  • Use Multichannel Inbox to manage all your conversations in one place. LaGrowthMachine allows you to manage all your conversations in one place. You can use the Multichannel Inbox to see all your emails, LinkedIn messages, and Twitter DMs in one dashboard. You can also reply, follow up, or take action directly from the Multichannel Inbox.
  • Use Voice Messages to send personalized audio messages to your prospects. LaGrowthMachine allows you to send personalized audio messages to your prospects. You can use Voice Messages to record and send voice messages via email or LinkedIn. Voice Messages can help you stand out from the crowd and create a more human connection with your prospects.
  • Track and optimize your email performance with real-time analytics and insights. LaGrowthMachine provides you with real-time analytics and insights on your email campaigns. You can track metrics such as open rate, click-through rate, reply rate, bounce rate,

If you want to take your email lead generation to the next level, you need to use a tool that can help you automate and optimize your email outreach campaigns. You need a tool that can help you find and enrich leads, create and automate email sequences, send personalized audio messages, and track and optimize your email performance.

You need a tool like LaGrowthMachine.

Get 3.5X more leads!

Do you want to improve the efficiency of your sales department? With LaGrowthMachine you can generate on average 3.5x more leads while saving an incredible amount of time on all your processes.

By signing up today, you’ll get a free 14-day trial to test our tool!

Try now for free!