Everyone struggles with creating LinkedIn posts from time to time. Creating engaging posts for sales can feel even more challenging. That’s why, in this article, we’ve compiled various ways you can appeal to your ideal audience and start conversations.

Interactive social media posts that you’ll get replies to are those that resonate with people or encourage them to comment or discuss.

What is an Engaging Post?

In the past, you could post updates on LinkedIn (learn how to connect on LinkedIn) that simply contained a statement about your thoughts or feelings. However, today’s version has a much more interactive intent. In other words, to be truly social, writing an engaging post is an essential part of connecting with others.

Think about conversations you’ve had and what typically ends them. For example, when you make a statement rather than ask a question. If you ask more questions and are curious about other people, they will be more likely to interact with you – whether in person or online.

Another example is taking a stand on a point in your industry. If you take bold stances that spark passion, people – both opponents and proponents – will feel the need to tell you their thoughts.

A post on LinkedIn (more on using the LinkedIn Scraper) also has the benefit of not just being seen by your personal network. With every post you publish, you can also see how many people viewed it, known as “reach.”

At the end of every post you create, you can see how many people actually viewed it. This is also a good metric to track because the more you post, the more people see it (usually based on the algorithm and how many people interact with it). Your post will also show up for people in their network if people interact with it (see below).

Why Should You Create Engaging Sales Posts?

With 740 million users on LinkedIn, getting seen by your target audience is already a challenge. To make matters worse, the average time spent on LinkedIn is only 17 minutes *per month*.

In that short time span, you want to make as much impact as possible to ensure someone remembers you, so an unforgettable LinkedIn summary is a must. By asking provocative questions, making bold statements, or simply conversing with your audience, you can help your status stick in their minds. As long as your posts are relevant to them and your industry, you’re more likely to be contacted regarding your service.

What is a Good Engagement Rate for LinkedIn Posts?

Sorry to all the math haters, but this is an important aspect to know if what you’re doing is working. It tells you how your audience is reacting to videos, images, topics, and posts.

Calculate your engagement rate by dividing the total number of interactions your content receives by the total number of your followers (+ connections) and multiplying by 100%.

For example, if you have 300 followers (+ connections) and posted five times in September, receiving five likes and one comment each time, the total number of interactions is 55. Divide 30 by 300, and your engagement rate is 10%.

In this case, you would be a very engaged person, as the average rate in 2021 was only 0.35%. Yes, not even 1%. If you post something that gets a lot of people to interact with you, you should keep doing what you’re doing.

Despite these low rates, LinkedIn is still 277% more effective at generating leads than Facebook and Twitter, so LinkedIn marketing is still relevant..

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Best Examples of LinkedIn Posts

If you want to dive deeper into all the different ways to post on LinkedIn, you certainly can. However, a key part of your strategy is to keep things simple for yourself. You don’t want to burn out in a few weeks, as these things take time.

This is especially true if you are still building your network. Remember, it will take some time if you don’t already have hundreds or thousands of connections to reach that level. An interactive posting idea is to be creative in your own way.

Reality with Humor

Here, the poster creatively turned a hurt feeling into a comically clever saying. The interesting way of being honest while also making fun of themselves garnered 1600 likes and over 120 comments in just a few hours.

Sparking a Conversation

Here’s an interesting stance that sparks a conversation:

The great thing about this post is that the first few lines make you curious. So much so that there are 97 comments from people either agreeing or disagreeing, but sparking an important conversation with their followers.

Color By Numbers Post

Surprising numbers for your industry (even if they come from a survey you conducted yourself) make people think – and talk – about what’s going on. Inject your experience into the numbers so your audience sees that you know what you’re talking about.

By showcasing your expertise this way, they’ll be more likely to reach out to you with their questions and needs. This post received over 300 likes and nearly 200 comments in just a few days because it sparked a discussion about a topic people can relate to.

Now, let’s get to the “salesy” posts.

Promotional Posts

Sales posts should be VERY rare (20% of the time, or 1 in 5 posts, at most), but they should still be made so people know what you actually do. This way, they know who to turn to when they need exactly what you make.

In addition to the post above, they tag ambassadors in the comments to draw even more attention and share the post:

It takes a while to get used to engagement and posting, but the general rules are:

1. Consistency. The more you interact and get interactions, the more visibility the algorithm will give you for your followers, and visibility means more LinkedIn outreach.

2. Engagement. To increase interactions, you need to incorporate 3-5 of the strategies described here into your posts.

There are, of course, many ways to talk about your work. I hope these examples give you some ideas on how to engage your audience with some intrigue, conversation, or simply information about your work; beyond that, a good LinkedIn banner can help.

Bonus tip: When posting links in the comment section, you can achieve almost 3x more reach!

This bonus tip also leads me to another interesting type of post:

Commenting for Content

This post is pretty brilliant overall because it shows her face, is very inspiring content-wise, but also promotes her topic-related book by posting the link in a comment. A relatively perfect strategy because it shows the content they will find, attracts people who will connect with it, and also sparks some conversation with the 170+ comments.

How to Create Engaging Sales Posts

In sales, you’re trained to ask open-ended questions. The same applies to creating posts that are meant to be a continuation of the conversation. With these tips, writing engaging sales posts will become second nature.

Here are your “Do’s” and “Don’ts” for creating and posting on LinkedIn.

Do:

Be consistent. In what you say, how you say it, and how often you say it. Commit to a certain number of posts per week and stick to it. If you’re just starting, try 1-2 posts so you can get into a rhythm. More can also be tiring for your audience.
Engage in conversation or debate. Treat posts as if you were having a personal conversation. This is more authentic and will resonate more with people.
Follow up. Don’t let the conversation abruptly end – if there’s more to discuss, try messaging the person directly rather than just using comments to build the relationship. One way to do this is by using LaGrowthMachine to send automatic follow-ups (more on lead follow-up with LGM) via email, and turning on your LinkedIn notifications.
Use visuals. Post something relevant to your business and expertise, and use a PDF that automatically turns into a LinkedIn PDF slider. This will boost your engagement, and LinkedIn will show you its statistics. Using videos is also very helpful and doesn’t even need to be longer than 60 seconds, but showing your face makes it more realistic.
Use 2-4 hashtags and tag people. For example, you could create a post discussing a response to a question from one of your clients and then tag them, or simply use a relevant hashtag.
Tell a story. The trick is to be concise on social media. People scroll so fast that you need to choose not only the right length but also interesting content.
Share helpful/informative content. You can also set up a link to a page where you input your email address to download a whitepaper.
Use polls. Sparingly. They’ve become a bit overused lately, so use them wisely and in an engaging way. Here’s a relevant example where he can learn from his audience:

Do not :

Use engagement pods. These will work against you, as most of these people will post very generic, uninspiring comments and do nothing for your actual revenue.
Use irrelevant hashtags or tag people without relevance. Not only will you annoy people, but you’ll also destroy your reputation.
Talk to everyone. Focus on the clients you want to attract (your target audience) and what interests them.
Share other people’s posts without adding value. In the example below, someone shares an acknowledgment they received without even saying thank you. This is hollow and awkward, don’t do it.

Bonus tip: Create a batch of posts at once and publish them throughout the week.

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