Set up "All Visitors" segment (default)
Create "High Intent" segment filtering for visitors on: pricing pages, features pages, case studies, demo pages
Configure 30-minute push intervals to Clay

STEP

Connect Vector to Clay

Now, let’s automate the flow of segmented leads into your qualification workflow.

‍

In Vector, find the Clay integration, copy your table URL, and add it to Clay’s settings.
Configure Vector playbook to push high-intent visitors to Clay
Map all data fields: company, title, LinkedIn URL, pages visited, search terms

STEP

Filter & qualify in Clay

Create filters at role level:

Target decision-makers only: Use formula column to identify roles with buying power - "if title contains: learning, diversity, director, chief, head, global, president, vice = YES"
Match your ICP company size: Set up GPT-4o mini prompt (using your OpenAI account) to scan LinkedIn company pages for employee count.

‍

Use this prompt:

Look at the company LinkedIn URL and find employee count section. If not available, Google search the company name. If it's a range, take the highest number. Return only the number, no text.

Copy the instruction

‍

Expert tip

Only run expensive enrichments IF title fit = YES. Don't burn Clay credits on prospects who aren't decision-makers.

STEP

Set ICP thresholds & configure push to La Growth Machine

Define your company size target: Set the minimum company size you want to reach out to based on your ICP (Kevin's example: 100+ employees) - this ensures you're not wasting outreach on companies too small for your solution

‍

Create conditional logic for double qualification: Set up Clay's conditional push to La Growth Machine that only runs when BOTH criteria are met:
- Criteria #1: Title fit = YES (decision-maker roles)
- Criteria #2: Company size ≥ 100 employees (or your ICP threshold)

‍

Configure the rule: In Clay's La Growth Machine integration, add the condition "only run if company size response is greater than or equal to 100 AND title fit = YES"

‍

Result: Only qualified, high-intent decision-makers at companies matching your ICP enter your outreach sequence.

‍

STEP

Set up your multichannel campaign in La Growth Machine

See how to set up the campaign in LGM.

‍

Now that Clay is filtering and qualifying your high-intent website visitors, it's time to set up the automated outreach campaigns in La Growth Machine.

Your qualified prospects will automatically flow from Clay into LGM every 30 minutes.

‍

Choose Campaign Template: In LGM, select the "LinkedIn + Email - 4 Follow-ups" workflow from the catalog

‍

Connect Your Audience: Link the Vector.co audience you created in Clay to this campaign

‍

Set Your Identity: Configure your sender profile and email address for the multichannel sequence

‍

Duplicate campaign to your LGM account

STEP

Build your LinkedIn outreach sequence

First, get connected: Set up profile visit and then a connection request with NO invitation note (Kevin gets 40-70% acceptance rates this way).

‍

Then, configure Message 1 (one day after connection): "Hey {{first name}}, a clever marketing colleague mentioned you might have been on our website recently. If so, I wanted to make sure you found all the info you're looking for. Happy to help if you need anything."

‍

Enable Real Chat Mode: Turn on LGM's real chat feature to break messages into natural conversation flow

‍

Set up your Voice Message follow-up on day 5: Record 25-second personalized voice note: "Hey {{first name}}, not sure if you saw on our website, but we offer a two-week free trial..."

‍

Now, for the final LinkedIn Message (on day 7): Try a new angle - "Hey {{first name}}, we're hosting a masterclass (fancy word for webinar) very soon and thought you might find it interesting. Feel free to register here."

‍

Duplicate Kevin's campaign copywriting →

STEP

Configure your email backup sequence

Trigger logic to send email sequence if LinkedIn connection isn't accepted after 4 days

‍

Email 1, plain text only:

Subject: "re: recent website visit" - Body: Same as LinkedIn Message 1 but adapted for email format, no links, no signature

‍

Email 2 (Day 5): Subject: "re: recent website visit" - Add value with free trial link: "Not sure if you saw on our website, but we offer a two-week free trial to test drive our platform. Here's the link for your convenience."

‍

Email 3 (Day 7): New conversation angle with masterclass/webinar invitation - include registration link

‍‍

Expert tip

In LinkedIn-to-email transition, mention: "Recently connected on LinkedIn. I sent a couple of messages... thought an email might help."

Duplicate full campaign →