Convert Your Website Visitors into Customers

Growth

Expert

min read

Convert Your Website Visitors into Customers

Proven results:

15%

conversion rate

45%

identified visitors

55%

acceptance rate

La Growth Machine Campaign to turn website visitors into customers

Unlock same results by duplicating this campaign

Duplicate Campaign

Duplicated

325+ times

All you need

La Growth Machine

Clay

Vector

Summary of what you'll do

Turn anonymous traffic into actionable leads by capturing the 95% of visitors who never fill out forms.

Identify individual decision-makers, not just companies: Get specific person details, titles, and LinkedIn profiles.

Launch personalized outreach to contact leads while intent is hot.

Duplicate campaign in9steps!

STEP

Install & configure Vector (Free Setup)

Sign up for Vector.co (free plan = 1,000 monthly exports)
Copy tracking code snippet into your website's <head> section
Verify installation shows green checkmark

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STEP

Create high-intent segments in Vector

A visitor who navigates to specific pages like pricing, features, and case studies is demonstrating clear research intent.

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Unlike homepage visitors who may be casually browsing, these prospects are actively seeking information to make a decision

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Set up "All Visitors" segment (default)
Create "High Intent" segment filtering for visitors on: pricing pages, features pages, case studies, demo pages
Configure 30-minute push intervals to Clay

STEP

Connect Vector to Clay

Now, let’s automate the flow of segmented leads into your qualification workflow.

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In Vector, find the Clay integration, copy your table URL, and add it to Clay’s settings.
Configure Vector playbook to push high-intent visitors to Clay
Map all data fields: company, title, LinkedIn URL, pages visited, search terms

STEP

Filter & qualify in Clay

Create filters at role level:

Target decision-makers only: Use formula column to identify roles with buying power - "if title contains: learning, diversity, director, chief, head, global, president, vice = YES"
Match your ICP company size: Set up GPT-4o mini prompt (using your OpenAI account) to scan LinkedIn company pages for employee count.

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Expert tip: Only run expensive enrichments IF title fit = YES. Don't burn Clay credits on prospects who aren't decision-makers.

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Use this prompt:

Look at the company LinkedIn URL and find employee count section. If not available, Google search the company name. If it's a range, take the highest number. Return only the number, no text.

Copy the prompt

STEP

Set ICP thresholds & configure push to La Growth Machine

Define your company size target: Set the minimum company size you want to reach out to based on your ICP (Kevin's example: 100+ employees) - this ensures you're not wasting outreach on companies too small for your solution

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Create conditional logic for double qualification: Set up Clay's conditional push to La Growth Machine that only runs when BOTH criteria are met:
- Criteria #1: Title fit = YES (decision-maker roles)
- Criteria #2: Company size ≥ 100 employees (or your ICP threshold)

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Configure the rule: In Clay's La Growth Machine integration, add the condition "only run if company size response is greater than or equal to 100 AND title fit = YES"

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Result: Only qualified, high-intent decision-makers at companies matching your ICP enter your outreach sequence.

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STEP

Set up your multichannel campaign in La Growth Machine

See how to set up the campaign in LGM.

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Now that Clay is filtering and qualifying your high-intent website visitors, it's time to set up the automated outreach campaigns in La Growth Machine.

Your qualified prospects will automatically flow from Clay into LGM every 30 minutes.

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Choose Campaign Template: In LGM, select the "LinkedIn + Email - 4 Follow-ups" workflow from the catalog

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Connect Your Audience: Link the Vector.co audience you created in Clay to this campaign

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Set Your Identity: Configure your sender profile and email address for the multichannel sequence

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STEP

Build your LinkedIn outreach sequence

First, get connected: Set up profile visit and then a connection request with NO invitation note (Kevin gets 40-70% acceptance rates this way).

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Then, configure Message 1 (one day after connection): "Hey {{first name}}, a clever marketing colleague mentioned you might have been on our website recently. If so, I wanted to make sure you found all the info you're looking for. Happy to help if you need anything."

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Enable Real Chat Mode: Turn on LGM's real chat feature to break messages into natural conversation flow

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Set up your Voice Message follow-up on day 5: Record 25-second personalized voice note: "Hey {{first name}}, not sure if you saw on our website, but we offer a two-week free trial..."

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Now, for the final LinkedIn Message (on day 7): Try a new angle - "Hey {{first name}}, we're hosting a masterclass (fancy word for webinar) very soon and thought you might find it interesting. Feel free to register here."

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STEP

Configure your email backup sequence

Trigger logic to send email sequence if LinkedIn connection isn't accepted after 4 days

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Email 1, plain text only:

Subject: "re: recent website visit" - Body: Same as LinkedIn Message 1 but adapted for email format, no links, no signature

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Email 2 (Day 5): Subject: "re: recent website visit" - Add value with free trial link: "Not sure if you saw on our website, but we offer a two-week free trial to test drive our platform. Here's the link for your convenience."

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Email 3 (Day 7): New conversation angle with masterclass/webinar invitation - include registration link

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Expert tip

In LinkedIn-to-email transition, mention: "Recently connected on LinkedIn. I sent a couple of messages... thought an email might help."