Should I Use Personal or Professional Emails in My Prospecting?
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You are wondering if you can reach out to your lead’s personal email. The answer is: It depends on your business. Sending emails to a personal address may be suitable for some but not for others. Take care in knowing your audience, check your email lists, and read on to learn more about connecting it with your LaGrowthMachine account.
How do I enable sending emails to personal addresses?
As you already know, LaGrowthMachine automatically enriches your contact’s information to discover their professional email, their phone number, and even their private email.
If you’re not familiar with how enrichment works, we suggest you read our guide to enriching your leads.
By default, LaGrowthMachine never sends emails to the personal email as it’s not a best practice in B2B. However, should you need to use them for specific cases (recruiting or prospecting individual-owned companies), you can enable sending emails to personal emails in your account setting.
Let’s discover together when to use personal emails in your sequences.
Using personal emails for B2B prospecting
Are you doing B2B lead generation? Using personal emails is NOT recommended for two main reasons:
- If you are targeting people in the EU region, sending prospecting emails to personal email addresses without consent is against the GDPR European law. You will be liable if you do so without consent.
- Outside of Europe: While the law does not explicitly forbid you to use them, we would not recommend doing it when communicating with businesses. Either your lead will think it’s irrelevant and won’t answer, or worse they will consider it rude or intrusive and get upset. You can be sure you won’t have a good talk after that because your lead will get cold as ice.
The only time using personal email in B2B prospecting can make sense is if you’re targeting self-employed companies such as freelancers.
Using personal emails for recruiting
Obviously, you need to avoid contacting your lead on their business email to offer a job in a rival company! In a recruiting campaign, it makes sense to use personal emails when available.
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Personal emails should stay personal until the prospect decide to share it with you. Privacy is everything in today’s world full of cameras and cookies :)
Hey Mrs. S!Thanks for your comment :)
We do agree that personal emails are not to be used and shared by everyone. In fact, it’s the first sentence in this article; the use of personal emails depends on the business you’re in or want to get in touch with. For instance, if you’re a recruiter and you have a lead who works in a company but is looking to switch careers, you can’t very well contact them through their professional (company) email, can you? Rather, you need to reach out to them on their personal email!