How Social Warming Can Skyrocket Your Cold Outreach Response Rates

• Review your headline and about section: Clearly state the value you bring to your audience: ditch generic, salesy language.
• Show social proof: Add recommendations, testimonials, and relevant posts that will resonate with your target ICP.
• Share actionable resources and frameworks in your feed, not just self-promotion.

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Quick win: Ask a current client for a short testimonial to boost your authority.

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Find and group the right people, based on your ideal customer profile (ICP), using LinkedIn Sales Navigator or LGM Database.

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• Define your ICP: List your target industries, job titles, company sizes, regions, and main pain points.

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• Segment your audience:
  • Use filters to create your lead lists by vertical, location, seniority, or recent company activity (like funding, hiring, or tech stack changes).
  • Save segments as dynamic lists for ongoing prospecting.

Goal: Move your prospects into LGM for fast, automated workflow launch and enrichment.

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Start with your list

• Import prospects from your LGM Database, Sales Navigator lists, or CSV.
• If you are downloading as a CSV: Make sure to include at minimum: first name, last name, and company name
• For better results, include job titles and LinkedIn profile URLs when available

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Now, bring your list into LGM

• Go to the "Leads" section in LGM and click "Import Leads"
• Select "Import from CSV" or “Import from LinkedIn” depending on how you prefer to import your list.

Now, enable enrichment: You’ll see a toggle for "Enrich Leads" after importing your leads - make sure it’s switched ON.

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Remember: No toggle = no enrichment. We want those valuable contact details, so don't forget this step!

Build a Social Warming sequence in LGM

Goal: Build familiarity so you’re a known name before you ever pitch.

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First, create your campaign:

Go to "Campaigns" and click "Create a new campaign"

Import your audience from Step 3

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Now, let’s build the sequence:

1. Add the action Like Post to show interest in their content without being intrusive. Configure to like a post from the "Past month".

2. Add the action LinkedIn: Follow after liking their post to increase your visibility in their notifications. This sends a notification that you're following their profile.

3. Finally, add the action Wait (2 days) to create a natural pause before the actions in the next steps.

Build a Social Warming sequence in LGM

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Add the action LinkedIn: Add Relation.

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Toggle the option for Invite Note on to add a personalized connection request.

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Keep your note under 200 characters (LinkedIn's limit)

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Reference something specific from their profile or content

Nurture new connections with valuable interactions before any sales conversation.

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Add LinkedIn: Send Message action

• Keep it friendly and non-salesy
• Offer a relevant resource or insight

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Maintain engagement through content interaction by adding a final LinkedIn: Like Post action. Configure to like a post from the "Past week" to keep yourself visible in their notifications.

Next, add LinkedIn: Send Voice action ****to your sequence. This will help you to stand out from text-based outreach with automated voice messages that feel authentic to prospects.

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Expert tip: Use as a follow-up if they haven't responded to your initial message