Eric Renaud

Content & SEO Manager

Eric is in charge of content and SEO at La Growth Machine. A specialist in Outreach topics for over 8 years, Eric has written for numerous French and English blogs, sharing his experiences, hacks, and other use-cases. A trainer and speaker in his spare time, he is a reference for all topics related to B2B prospecting and automation.

All posts by this author

Lead Generation

10 B2B Lead Generation Strategies That Work Well!

If you landed here, you probably know that there are many B2B lead generation strategies…

9 mins read

Eric Renaud
17/03/2026

How to Generate Leads on LinkedIn?

LinkedIn has become the biggest playground for sales and growth. There are many tools and…

6 mins read

Eric Renaud
17/03/2026

Growth

Understanding the Communication Process

Regardless of your industry, communication is essential in the business world. Whether you are addressing…

4 mins read

Eric Renaud
17/03/2026

Growth

Guide to Understanding and Creating Your Communication Plan

In business, communication is a step that is as delicate as it is necessary. Indeed,…

7 mins read

Eric Renaud
17/03/2026

Sales

QQOQCP Method: What it is and how to use it?

Have you ever heard of the QQOQCP method? In sales, this technique is an effective…

8 mins read

Eric Renaud
17/03/2026

How and Why to Add Contacts on LinkedIn?

LinkedIn is a powerful tool for sales, HR, and other marketers, but it can be…

5 mins read

Eric Renaud
17/03/2026

Emailing

A guide to understanding email marketing

Spending hours crafting the perfect email, only to see it land in your subscribers’ spam…

8 mins read

Eric Renaud
17/03/2026

How to do Social Selling on LinkedIn?

In B2B, we very often hear about social selling. A notion that is a bit…

2 mins read

Eric Renaud
17/03/2026

Understanding LinkedIn Connection Levels

LinkedIn can be a great way to connect with people in your industry. However, the…

3 mins read

Eric Renaud
17/03/2026

Lead Generation

Definition and Stakes of a Prospect (MQL, SQL)

When you want to do commercial prospecting, it’s important to understand the basics of how…

6 mins read

Eric Renaud
17/03/2026

Lead Generation

Why Use a CRM? 11 Advantages for Your Business!

CRM is a powerful tool for improving customer relationships and extending their lifecycle within the…

6 mins read

Eric Renaud
17/03/2026

Sales

Complete Guide and 5 Strategies for Inside Sales!

In today’s competitive business world, inside sales have emerged as a strategy that allows companies…

5 mins read

Eric Renaud
17/03/2026

Sales

Best Guide & Top 5 Strategies for Inside Sales!

In today’s competitive business landscape, inside sales has emerged as a powerful strategy for companies…

8 mins read

Eric Renaud
17/03/2026

Growth

Top 5 Best Segmentation Strategies in 2026

In B2B, segmentation is undoubtedly one of the most complex topics. But it’s also one…

7 mins read

Eric Renaud
16/12/2025

Emailing

10 Recruiting Email Templates that Work in 2026

Recruiting top talent is a key priority for businesses in today’s competitive market. With the…

13 mins read

Eric Renaud
16/12/2025

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