Eric Renaud

Content & SEO Manager

Eric is in charge of content and SEO at La Growth Machine. A specialist in Outreach topics for over 8 years, Eric has written for numerous French and English blogs, sharing his experiences, hacks, and other use-cases. A trainer and speaker in his spare time, he is a reference for all topics related to B2B prospecting and automation.

All posts by this author

The 16 Best LinkedIn Lead Generation Strategies You Should Explore

If you have your marketing thumb on the pulse of things, you’ll know that LinkedIn…

24 mins read

Eric Renaud
02/04/2026

Emailing

How to Increase Your Revenue with Automated Follow-Up Emails

Follow-up emails (or more efficiently: Automated Follow-up Emails) are an essential part of B2B sales….

8 mins read

Eric Renaud
01/04/2026

Emailing

The Ultimate Guide to Cold Email Tools

Did you know that cold outreach emails are one of the most effective methods for…

18 mins read

Eric Renaud
01/04/2026

Growth

Understanding the Psychology Behind Buyer Motivation in Sales

As an experienced sales expert, I’ve come to understand that comprehending what drives buyers to…

6 mins read

Eric Renaud
25/03/2026

Lead Generation

10 B2B Lead Generation Strategies That Work Well!

If you landed here, you probably know that there are many B2B lead generation strategies…

9 mins read

Eric Renaud
17/03/2026

How to Generate Leads on LinkedIn?

LinkedIn has become the biggest playground for sales and growth. There are many tools and…

6 mins read

Eric Renaud
17/03/2026

Growth

Understanding the Communication Process

Regardless of your industry, communication is essential in the business world. Whether you are addressing…

4 mins read

Eric Renaud
02/04/2026

Growth

Guide to Understanding and Creating Your Communication Plan

In business, communication is a step that is as delicate as it is necessary. Indeed,…

7 mins read

Eric Renaud
01/04/2026

Sales

QQOQCP Method: What it is and how to use it?

Have you ever heard of the QQOQCP method? In sales, this technique is an effective…

8 mins read

Eric Renaud
01/04/2026

How and Why to Add Contacts on LinkedIn?

LinkedIn is a powerful tool for sales, HR, and other marketers, but it can be…

5 mins read

Eric Renaud
01/04/2026

Emailing

A guide to understanding email marketing

Spending hours crafting the perfect email, only to see it land in your subscribers’ spam…

8 mins read

Eric Renaud
01/04/2026

How to do Social Selling on LinkedIn?

In B2B, we very often hear about social selling. A notion that is a bit…

2 mins read

Eric Renaud
01/04/2026

Understanding LinkedIn Connection Levels

LinkedIn can be a great way to connect with people in your industry. However, the…

3 mins read

Eric Renaud
01/04/2026

Lead Generation

Definition and Stakes of a Prospect (MQL, SQL)

When you want to do commercial prospecting, it’s important to understand the basics of how…

6 mins read

Eric Renaud
17/03/2026

Lead Generation

Why Use a CRM? 11 Advantages for Your Business!

CRM is a powerful tool for improving customer relationships and extending their lifecycle within the…

6 mins read

Eric Renaud
17/03/2026

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