If you’ve got your marketing thumb on the pulse of things, you know that LinkedIn lead generation is a highly underrated and extremely effective means of growing your business. And, in an industry where every lead counts, B2B sales, it’s crucial to have a LinkedIn lead generation strategy that’s up-to-date and effective.

Perhaps you’ve been focusing on other social media platforms and haven’t been giving LinkedIn the attention it deserves. Believe it or not, you’re in the minority – in fact, 97 percent of marketers in the B2B space use LinkedIn to distribute content. LinkedIn is responsible for the vast majority of B2B leads.

So, what does this mean for you? It means that if you’re not using LinkedIn to generate leads, you’re missing out on a major opportunity. Part of our multi-channel at LaGrowthMachine is using powerful automation and data visualization to generate leads without a hitch – and we’re passionate about it.

What is LinkedIn lead generation? Why do you need it? And how use LinkedIn to generate more leads?

Let’s dive into the best LinkedIn lead-generation strategies to help your business thrive in 2023; you’ll be glad you started now.

What is LinkedIn lead generation?

When it comes to generating leads on LinkedIn, there are some approaches that will always work well, while others are more dependent on the industry in which you operate and the specific demographics of your target market.

However, there are a few general tips that will help you to create a LinkedIn lead generation strategy that’s effective for your business.

First off, let’s get specific on what LinkedIn lead generation actually is. Simply put, LinkedIn lead generation is the process of capturing leads – or potential customers – through LinkedIn. 

The goal of LinkedIn lead generation is to create a connection with potential customers who are interested in what you have to offer.

And there are many ways to do it! You can invest in ads, work on your LinkedIn network, or even use LinkedIn boolean search for lead generation purposes.

How To Use LinkedIn Boolean Search?
We've crafted a very detailed guide in which you'll find all the information and tips about using LinkedIn Boolean Search to boost your lead generation efforts.
Learn how to use LinkedIn Boolean Search!

Once you’ve captured their attention, it’s up to you to nurture that relationship and convert your sales leads into paying customers.

You can use a tool like LaGrowthMachine to improve your LinkedIn lead generation. By setting up automated sequences, you are relieved of all your manual sales prospecting actions on the platform.


That’s right, a voice message! LaGrowthMachine is the only platform where you can actually automate the sending of voice messages on LinkedIn.

This is quite revolutionary as voice messages are well-known to yield the best response rate in any outreach sequence!

In essence, you generate cold leads without even realizing it.

We’ll look into this throughout the rest of this article!

Why do you need LinkedIn lead generation?

Great question! 👍

With the multitude of other social media platforms available, you might be wondering why LinkedIn should be your go-to source for lead generation.

The answer is simple: in terms of lead generation, LinkedIn is statistically proven to come out on top.

LinkedIn is serious about reaching the masses. Currently, the platform has about 800 million monthly users; their goal, however, is to reach 3 billion, meaning that the LinkedIn arena is ripe with potential customers for your business.

Pair these demographic insights with lead generation-specific stats, and it’s evident that LinkedIn should be your number one social media platform for lead generation:

  • LinkedIn is the favorite source of quality content for 91% of marketing execs. (source: LinkedIn)
  • 45% of the people consuming LinkedIn content are in upper-level professional occupations. (LinkedIn)
  • 80% of B2B leads can be attributed to LinkedIn, while Twitter and Facebook claim only 20 percent combined. (source: neilpatel.com)
  • LinkedIn generates triple the conversions (aka, potential customers turned into paying customers) of Twitter and Facebook. (source: HubSpot)

Needless to say, if you’re not using LinkedIn for lead generation, you’re evading the eyes of some of your most likely customers.

In fact, it is one of our most privileged prospecting channels at LaGrowthMachine.

And for good reason! We get a 1 in 3 response rate for cold prospecting from some of our campaigns, just from the LinkedIn channel alone!

Example of performance you might get

While you may want to improve your lead generation on LinkedIn, at LaGrowthMachine, we find that multi-channel prospecting works best. So try to see LinkedIn as an integral but still complementary channel to email, for example.

But then, how can you go about actually generating leads through the platform?

Obtenez 3.5X plus de leads !

Vous souhaitez améliorer l’efficacité de votre service commercial ? Avec LaGrowthMachine, vous pouvez générer en moyenne 3,5 fois plus de leads tout en gagnant un temps fou sur l’ensemble de vos processus.

En vous inscrivant aujourd’hui, vous bénéficierez d’un essai gratuit de 14 jours pour tester notre outil !

Essayez gratuitement !

How To Generate Leads on LinkedIn?

Your lead generation experience on LinkedIn doesn’t have to be a roll of the dice – you can improve your odds of success with some careful strategizing. 

Here are our top 16 picks for the best LinkedIn lead generation strategies:

  1. Strategy 1: Optimize your LinkedIn profile
  2. Strategy 2: Find leads with Sales Navigator.
  3. Strategy 3: Organize LinkedIn events to engage prospects.
  4. Strategy 4: Use CSV Upload to build account lists.
  5. Strategy 5: Steal your competitor’s audience for potential leads.
  6. Strategy 6: Get emails from LinkedIn for contact purposes.
  7. Strategy 7: Send personalized messages to engage prospects.
  8. Strategy 8: Send relevant follow-ups to keep momentum.
  9. Strategy 9: Leverage your existing network
  10. Strategy 10: Automate your LinkedIn lead generation campaigns for efficiency.
  11. Strategy 11: Bypass LinkedIn weekly limitation to maximize lead capture.
  12. Strategy 12: Use Linkedin Account Based Marketing to target specific companies or industries.
  13. Strategy 13: Leverage LinkedIn groups for targeted networking.
  14. Strategy 14: Post on Linkedin frequently to maintain visibility.
  15. Strategy 15: Run Lead Gen Forms Ads to gather lead information.
  16. Strategy 16: Hack LinkedIn ads with Linkedin Sales Navigator to maximize ad efficiency.

Strategy 1: Optimize your LinkedIn profile

Think of your LinkedIn profile not just as a resume, but as a 24/7 storefront, pulling visitors into becoming leads. If it’s compelling and optimized, it works. If it’s not, you’re leaving opportunities on the table.

This profile is optimized

What to do & How to do it:

  • Headshot & Cover Image: Opt for a clear, professional headshot to instill trust at first glance. Design a custom cover image that tells a story about your value or your brand’s offerings.
  • Headline: Ditch the generic job title. Instead, craft a headline that screams value, like, “Turning SaaS ideas into market dominators.”
  • About Section: Kick off with a sentence that grabs attention. Weave in industry-specific keywords for better searchability. And remember, always end with a crisp call to action.
  • Experience: Not all roles are created equal. Spotlight the ones that had the most impact. Be results-specific; for instance, “Drove a 300% uptick in website visits within half a year.”
  • Recommendations: They’re gold. Actively ask for them, but also don’t forget the power of giving. Recommend and get recommended.
  • Featured Section: This is your portfolio spotlight. Whether it’s a groundbreaking project or a lead magnet like an insightful ebook, make sure it’s there.
  • Engage: Your posts are your voice. Ensure it’s consistent and valuable. Dive into discussions, share insights, and never underestimate the power of relevant LinkedIn groups.

When LinkedIn is a goldmine of potential leads, don’t just scratch the surface. Dive deep. Optimize. And let your profile do the heavy lifting.

Strategy 2: Find leads with Sales Navigator

Sales Navigator is LinkedIn’s elite tool for lead generation. If you’re not using it, you’re probably missing out on the highest-quality leads. But just having the tool isn’t enough – you need to know how to wield it.

Dive into Advanced Search

Why ? Because this isn’t just a basic search. It’s an incredibly detailed lead-finding tool:

  1. Access Sales Navigator’s search bar.
  2. Define your criteria. Start broad like ‘Marketing Managers’ and then refine.
  3. Use filters. You’ll find options to narrow down leads based on:
    • Location (Want leads only in New York? No problem.)
    • Industry (Targeting only tech startups? Easy.)
    • Company size (Looking for employees from mid-sized companies? Check.)

Rely on Lead Recommendations

Algorithms are powerful. LinkedIn uses your search behaviors and profile interests to suggest leads:

  1. On your Sales Navigator homepage, look for the “Lead Recommendations” section.
  2. Regularly check these, and tweak your profile or search behavior if they aren’t aligning.

Unlock Direct Communication with InMail

This one is great for direct messaging without needing a connection:

  1. Find your lead.
  2. Click “Send InMail.”
  3. Draft a concise, compelling message. Remember, it should resonate with their profile and interests.

Organization is Key – Save & Categorize Leads

Keeping things organized ensures no potential lead gets lost:

  1. Found a promising lead? Click “Save as Lead.”
  2. Create categories or lists such as “Hot leads” or “Follow up in Q3.”

Deep Dive with Account Research

Knowing more about a company can offer conversational leverage:

  1. Use the “Account” search feature in Sales Navigator.
  2. Key in your target company. Delve into details like growth trends and recent hires.

Stay Agile and Engage with Real-time Insights

Engaging promptly can make you stand out:

  1. In Sales Navigator’s dashboard, you’ll see a feed of your leads’ activities.
  2. React, comment, and engage as soon as relevant content pops up.

Your lead generation game is as strong as the tools you use and the expertise with which you use them. Sales Navigator is that game-changing tool – but only if you harness its full potential.

Strategy 3: Supercharge Engagement with LinkedIn Events

In the digital landscape, face-to-face engagement might seem old school. But LinkedIn Events brings the magic of live interaction onto your screen. It’s a cocktail of networking, brand promotion, and lead engagement, all under one roof.

Creating an event on LinkedIn is more than just an online meeting; it’s an opportunity to showcase expertise, gather like-minded professionals, and directly engage with prospects in a setting that’s both professional and interactive.

Step-by-step Blueprint:

  1. Step 1 – Define the Purpose: Before you start, ask, “Why am I hosting this?” It could be a product launch, a workshop, a Q&A session, or even a panel discussion. Your objective will dictate your event’s structure.
  2. Step 2 – Setting It Up: Go to the ‘Events’ section on your LinkedIn homepage (under the ‘… More’ option). Click ‘Create’ and fill in all the necessary details: date, time, description, and more.
  3. Step 3 – Craft a Compelling Description: This isn’t the time for modesty. Clearly state the value attendees will get. Will they learn something new? Network with industry bigwigs? Gain insights on upcoming trends?
  4. Step 4 – Promote, Promote, Promote: Share your event on your feed, in relevant groups, and even consider sending personalized invites to select leads or connections. Utilize other platforms for promotions, if possible.
  5. Step 5 – Engage Pre-event: Keep the buzz alive. Share teasers, snippets, or even speaker introductions. Encourage discussions and queries; it’ll only amplify the anticipation.
  6. Step 6 – Host Effectively: Ensure you have a stable internet connection and all technical aspects are sorted. Open the event with a compelling introduction, keep an eye on the comments or questions, and ensure it’s interactive.
  7. Step 7 – Post-event Strategy: The engagement shouldn’t end when the event does. Share a recording, send out key takeaways, or even a feedback form. Engage with attendees, thanking them for their time, and ask for suggestions on future events.

LinkedIn Events is more than just a feature; it’s an experience. And for LinkedIn growth hacking, it’s a goldmine of engagement and lead generation waiting to be tapped.

Strategy 4: Use CSV Upload to build account lists

Navigating the vast expanse of LinkedIn for potential leads can sometimes feel like searching for a needle in a haystack. But what if you could neatly organize these needles and access them whenever you want?

Why CSV Upload is Your Secret Weapon? Uploading a CSV (Comma-Separated Values) file to create account lists allows you to collate, categorize, and streamline your outreach strategy. Instead of manually hunting for accounts, you have them curated and ready for targeted campaigns.

Your Step-by-Step Guide:

  1. Step 1: Start by creating a structured list of your leads or target companies. Ensure you have pertinent details, like company name, LinkedIn URL, industry, size, and any other relevant data.
  2. Step 2: Dive into the Sales Navigator, head over to the ‘Lists’ section, and select ‘Account Lists’.
  3. Step 3: Locate the ‘Create account list’ option. Here, you’ll find the option to upload a CSV. Follow the prompts, making sure your CSV columns match LinkedIn’s requirements. Post-upload, you can segment or categorize them as per your preference.
  4. Step 4: It’s essential to ensure your imported list is still relevant. Go through each account, noting any changes or updates. LinkedIn can sometimes auto-suggest related accounts based on your list, so keep an eye out for those valuable additions.
  5. Step 5: With your organized list, design campaigns or messages specific to each segment. A personalized outreach dramatically improves response rates.
  6. Bonus step: Post-outreach, evaluate your results. What worked? What didn’t? Refine your list and approach based on this feedback for future campaigns.

Harnessing the power of CSV Upload for Account Lists isn’t just a neat organizational trick; it’s a strategic move, optimizing outreach and maximizing ROI. If you’re not leveraging this, you’re leaving money on the table.

Strategy 5: steal your competitor’s audience for potential leads

In the game of growth, why start from scratch when you can stand on the shoulders of giants (or competitors)? Your competitors’ audiences are a goldmine of pre-qualified leads. All you have to do is woo them the right way.

Tapping into your competitors’ audiences isn’t about underhanded tactics. It’s about understanding that these are people already interested in what you offer. They just don’t know you’re the better choice… yet.

The Playbook:

  1. Identify the Right Competitors: Your immediate competitors might be obvious, but broaden your scope. Consider industry leaders, emerging players, or those catering to a niche slightly different from yours. Build a list.
  2. Deep Dive into Their Content: Monitor the content your competitors post on LinkedIn. Which posts are getting the most engagement? What topics resonate? Note the gaps or areas where you can offer a better perspective.
  3. Engage Authentically: Begin by genuinely interacting with their content. Comment thoughtfully, share with insights, or even spark discussions. This isn’t about blatant self-promotion but positioning yourself as a valuable voice in the industry.
  4. Create Better Content: Address gaps you’ve identified. If a competitor posted a basic guide, can you offer a more comprehensive one? If they shared industry news, can you provide an analysis?
  5. Targeted Ads and Posts: Use LinkedIn’s ad targeting to reach followers of your competitors. Craft your ads or posts emphasizing your USPs or values that set you apart.
  6. Collaborate, Don’t Compete: Consider partnering with a ‘competitor’ for a joint webinar, panel discussion, or content piece. It’s a win-win, pooling both audiences together.
  7. Monitor and Adapt: Keep tabs on engagement. Are the competitor’s followers noticing you? Are they engaging with your content? Tweak your approach based on what the data tells you.

Mastering the strategy of borrowing your competitor’s audience isn’t about being sneaky; it’s about smartly positioning yourself in front of an audience that’s already primed for what you offer. The playing field is vast, but with the right moves, you can make a mark.

Strategy 6: Get emails from Linkedin for contact purposes

LinkedIn can sometimes feel like a gated community. Yes, you have access to potential leads, but how do you take the conversation to a more personal level? The answer: by extracting emails. It broadens the channel of communication, giving you direct access to a lead’s inbox.

Why Extracting Emails Makes Sense? LinkedIn’s built-in messaging platform is fantastic for initial contact. But emails offer a more intimate, direct, and flexible line of communication, making follow-ups and detailed discussions easier.

There are different ways to get emailss from LinkedIn. Here’s Your Action Plan:

  1. Utilize LinkedIn’s ‘See contact info’: Visit a connection’s profile. Most users have their contact info, including emails, listed (provided they’ve chosen to share it). This is a straightforward, no-fuss method.
  2. Engaging and Asking Directly: But build rapport first. After a meaningful interaction or conversation on LinkedIn, there’s no harm in asking for an email for further correspondence. Frame it as a means to share more valuable content or insights.
  3. Leverage LinkedIn’s ‘Export Connections’: LinkedIn allows users to download their connections’ data. Navigate to ‘Settings & Privacy’, find the ‘Download your data’ section, and select ‘Connections’. You’ll receive a CSV file with your connections’ details, including emails.
  4. Consider Third-party Tools with Caution: Several tools claim to extract emails from LinkedIn profiles en masse. If you decide to go this route, be cautious. It’s essential to ensure you’re not violating LinkedIn’s terms of service or any data privacy laws.

Another tip would be to scrape leads from LinkedIn. Even though LinkedIn expressed that they don’t allow it, there are many ways to do it and it’s working great.

Your call, though!🤐

Gathering emails from LinkedIn is like being handed a microphone. Use it wisely, and you have the potential to capture an audience’s attention; misuse it, and it can very quickly become counterproductive.

Strategy 7: Send personalized messages to engage prospects

Naturally, this one comes right after the previous LinkedIn lead generation strategy.

In an ocean of templated, impersonal LinkedIn messages, standing out is no easy feat. But here’s the thing: personalization isn’t just a buzzword; it’s the secret sauce to meaningful engagement. It’s about crafting messages that resonate, ignite interest, and foster genuine connections.

The Power of Personalization:
Generic messages get generic results. But when you take the time to tailor your message to the recipient, you’re saying, “I see you, and I value this potential connection.” That sincerity translates to higher response rates and richer interactions.

Unfolding the Process:

  1. Research is Key: Dive deep into the prospect’s profile. What are their recent achievements? Do they share articles or posts? Have they switched roles recently? Use this information to strike a genuine conversation.
  2. Kick-off with Context: Why are you reaching out? Perhaps you loved their recent article or share a mutual connection. Maybe you both attended the same webinar. Establishing context builds credibility.
  3. Address by Name: Starting your message with “Dear [Name],” rather than a generic “Hi” or “Hello,” instantly adds a personal touch.
  4. Less About You, More About Them: Instead of diving straight into what you offer, talk about them. Perhaps something like, “I noticed you’re spearheading XYZ project at [Company]. That’s impressive!”
  5. The Value Proposition: Now, subtly introduce how your service or product aligns with their goals or challenges. If you can solve a problem they might be facing, highlight it.
  6. End with an Open-ended Question: Instead of a mere “Looking forward to hearing from you”, maybe ask, “How are you addressing [specific challenge] in your current role?” This invites conversation.
  7. Short, Sweet, and Skimmable: Long LinkedIn cold messages get skipped. Craft a message concise enough to be skimmed in a few seconds, yet compelling enough to merit a response.
  8. Follow-up, but Don’t Pester: If they haven’t responded in a week, a gentle follow-up is okay. But know when to step back.

In essence, personalized messages are a mirror of effort. The time and thought you invest in crafting them are directly proportional to the results you can expect. In the LinkedIn landscape, where inauthenticity is rife, genuine effort shines bright.

Strategy 8: Send relevant follow-ups to keep momentum

A one-time message on LinkedIn can start a conversation, but consistent and relevant follow-ups fan that spark into a meaningful business relationship. Here’s a sobering fact: most deals don’t happen at the first message. They’re crafted in the subsequent touchpoints that maintain engagement.

Why Follow-ups Matter:
Every follow-up is an opportunity—a chance to reinforce your value proposition, address concerns, or simply remind the prospect of your existence in their busy world.

3 things to ensure with following up with your leads on LinkedIn:

  1. Timely & Relevant Touchpoints: A follow-up is most effective when sent at the right interval, typically after a week of the initial message or last interaction. This ensures you stay on their radar without appearing overly aggressive. Also, always begin by referring back to your initial conversation or message. This jogs the recipient’s memory and immediately establishes context. Finally, every follow-up should serve a purpose beyond just “checking in”. Perhaps it’s sharing a pertinent industry article, offering a solution to a challenge they mentioned, or introducing a new product feature. Always think: “How does this benefit them?”
  2. Responsive & Clear Communication: if your prospect raised concerns, questions, or feedback during your previous interactions, proactively address them in your follow-up. This shows that you’re listening and care about their needs. Also, your tone and communication style should remain consistent across all messages. Whether you’re being formal, conversational, or enthusiastic, ensure it aligns with your brand and resonates with the prospect. In the end, conclude with a clear call-to-action. Whether it’s a request to schedule a call, provide feedback, or consider a proposition, ensure the recipient knows the next steps.
  3. Maintain Balance & Respect Boundaries: If LinkedIn messages go unanswered, and you have permission, consider switching to email. Alternatively, engage with their LinkedIn content subtly to stay on their radar without being intrusive. Also, while persistence can pay off, there’s a fine line between being persistent and pestering. Gauge their interest and adjust your follow-up frequency accordingly. Finally, not every prospect will be responsive or interested. Recognize when it’s time to step back, ensuring you leave the door open for future interactions, and most importantly, part on good terms.

Strategy 9: Leverage your existing network

If you’ve already built quite a network for yourself, there’s no need to start out cold. Leverage your existing relationships to get in touch with potential leads.

Here are a few tips for getting started:

  • Use LinkedIn’s Advanced Search Filters to find potential leads. 
  • Connect with people you know and trust, and ask them to introduce you to people that would be beneficial to you.
  • Send personalized messages to potential leads. Don’t just blast out a generic message – take the time to personalize it and make it relevant to the person you’re contacting.

LaGrowthMachine is amazing for these types of sequences as you can not only carry out all these strategies using the templates available in the tool, but you can do this at scale thanks to automation!

multichannel sequence campaign

LinkedIn Groups can be another great way to connect with potential leads and grow your network, too.

Not only are you able to connect with people who share your interests, but Groups can also be a great place to share your content and get in touch with potential customers.

Before reaching out, take time to think about what you can offer potential leads. What’s in it for them? The last thing you want is to appear desperate to your existing network.

Obtenez 3.5X plus de leads !

Vous souhaitez améliorer l’efficacité de votre service commercial ? Avec LaGrowthMachine, vous pouvez générer en moyenne 3,5 fois plus de leads tout en gagnant un temps fou sur l’ensemble de vos processus.

En vous inscrivant aujourd’hui, vous bénéficierez d’un essai gratuit de 14 jours pour tester notre outil !

Essayez gratuitement !

Strategy 10: Automate your Linkedin lead generation

While personal touch is irreplaceable, automating certain aspects of your LinkedIn lead generation can free up valuable time, ensuring you focus on what truly matters: building relationships.

Why? Automation can increase your outreach volume, ensure timely follow-ups, and provide actionable analytics. But remember, over-reliance without personalization can backfire. Balance is key.

Laying Out the Automation Roadmap:

  1. Step 1 – Selecting the Right Tools:There’s a suite of tools available, such as LinkedHelper, Dux-Soup, and Phantombuster. These can help automate tasks ranging from profile visits to connection requests. Choose based on your specific needs and budget.
  2. Step 2 – Segmentation is King: Segment your leads based on criteria like industry, job roles, or geographic location. This allows for more tailored messaging, even when automating.
  3. Step 3 – Craft Templates, but Personalize:Draft template messages for different segments, but always include elements of personalization. Most automation tools let you insert custom fields like [First Name] or [Company].
  4. Step 4 – Set Frequency & Limits: LinkedIn has activity limits. Configure your tools to mimic human-like behavior, avoiding sending too many messages or connection requests in a short span.

Strategy 11: Use Inmails as last resort when other contact methods fail

Think of InMail as your exclusive VIP pass in the LinkedIn world. It’s a direct way to reach out to anyone on LinkedIn, irrespective of whether they’re in your network. But like any premium feature, it’s best used judiciously.

InMails bypass the need for a mutual connection, allowing you to connect with high-value targets. But they come at a cost (literally and figuratively). Hence, the necessity to use them as a last resort when other methods don’t bear fruit.

Mastering the InMail Approach:

  1. Research Before You Leap: Before crafting that InMail, do your homework. Familiarize yourself with the prospect’s background, recent achievements, and their company’s current events. Your message should resonate with their professional journey.
  2. Get to the Point, Quickly: InMails should be concise yet impactful. Start with a compelling hook, be it a compliment on their recent accomplishment or a mutual interest. Then, swiftly transition to your proposal or request.
  3. Offer Genuine Value: What’s in it for them? Always include a value proposition. Maybe you’re offering a solution to a challenge they face, or perhaps you bring a unique collaboration opportunity to the table.
  4. Use a Warm Tone: Remember, InMail is more intimate than a regular message, given it’s reaching someone outside your network. Maintain a friendly, respectful tone, devoid of hard sells.
  5. Always End with a CTA: Whether it’s a phone call, feedback, or a potential meet-up, specify what you’re hoping to achieve from the conversation.

InMails are powerful, but remember: they’re not a silver bullet. While they offer direct access, their success hinges on your ability to craft a compelling, tailored message. When used correctly, they can unlock doors that seemed previously shut.

Strategy 12: Use Linkedin ABM to target specific companies

Account-Based Marketing (ABM) isn’t just a buzzword; it’s a paradigm shift in outreach strategy. Instead of casting a wide net hoping some leads bite, LinkedIn ABM lets you fish with a spear, aiming at specific companies you’ve identified as high-value targets.

With the professional nature of LinkedIn and its detailed company insights, it becomes a powerhouse for ABM campaigns. Plus, the platform’s suite of advertising tools is tailored to facilitate this focused approach.

Delving Deep into LinkedIn ABM Strategy:

  1. Step 1: Start by identifying the key accounts or companies you want to target. This can be based on industry, company size, revenue, or other criteria. Your sales and marketing teams can collaboratively develop an ideal company profile.
  2. Step 2: Once you have your list, deep-dive into these company profiles on LinkedIn. Understand their structure, key decision-makers, recent milestones, and more. The “People” tab on company profiles can be invaluable here.
  3. Step 3: Create content that speaks directly to the pain points, aspirations, and culture of the targeted companies. This could be in the form of articles, infographics, or even sponsored posts that highlight solutions you offer specifically catering to their challenges.

Strategy 13: Leverage LinkedIn groups for targeted networking

LinkedIn Groups aren’t just digital forums; they’re bustling hubs of professionals with shared interests and objectives. When leveraged correctly, these communities offer a direct pathway to interact with your target audience in a more casual, conversational setting.

LinkedIn’s groups can offer immense value, bringing together industry experts, potential leads, and decision-makers under one roof. And the best part? Engagements in these communities often break the formal barrier, leading to genuine interactions and relationship-building.

How to Shine in LinkedIn Groups? Here are a few tips:

  1. Choose Wisely: Don’t just join any group; find ones aligned with your objectives. Looking for tech professionals? Seek out tech-focused groups. Eyeing HR professionals? HR-centric communities are your playground.
  2. Introduce Yourself Thoughtfully: Upon joining, make your presence known. But remember, this isn’t a sales pitch. Offer a genuine introduction about who you are, your experiences, and what you’re looking to learn or discuss in the group.
  3. Engage, Don’t Promote: It’s tempting to dive straight into promotion mode, but resist. Instead, actively participate in discussions, offer insights, ask questions, and be genuinely helpful. Position yourself as an expert and go-to resource rather than a salesperson.
  4. Share Value-Driven Content: If you come across content relevant to the group’s interest – be it an article, a webinar, or a case study – share it. But always add your personal take on why you find it valuable or ask a thought-provoking question to stimulate discussion.
  5. Create Discussions: Start discussions based on trending topics in the industry. These can be reflections on recent news, seeking advice, or sharing personal experiences. Thoughtful discussions can elevate your visibility and authority in the group.

LinkedIn Groups, when used as a platform for sharing and learning rather than blatant promotion, can yield rich networking dividends. It’s a long game, one built on trust, expertise, and genuine interactions. But the patience pays off, often translating into valuable relationships and business opportunities.

Strategy 14: Leverage LinkedIn groups for targeted networking

In the rapidly evolving world of LinkedIn, where content floods feeds, staying relevant requires one crucial ingredient: consistency. Regular posting isn’t about bombarding your audience, but about reminding them of your expertise, value, and presence.

Your posts serve as touchpoints, reminders of your personal or brand value. But more than that, they create opportunities for engagement, opening up doors to new connections, collaborations, and clients.

  1. Create a Content Calendar: Planning is half the battle won. Sketch out a content calendar for a month or even a quarter. Decide the mix: articles, status updates, shared content, and more.
  2. Diversify Your Content: Keep it fresh! Rotate between text-based posts, visuals (infographics, images), videos, polls, and shared content. Diversity keeps your audience engaged and curious about your next post.
  3. Engage with Comments: Posting is just step one. Engage with every comment, answer questions, and show gratitude for shared perspectives. This not only boosts your post visibility (thanks to LinkedIn’s algorithm) but also fosters community.
  4. Monitor Analytics: LinkedIn provides insights into post reach, engagement rates, and more. Keep an eye on these to understand what resonates with your audience and adjust your strategy accordingly.
  5. Repurpose Content: Got a blog post? Convert its key points into an infographic for LinkedIn. Held a webinar? Share bite-sized clips or key takeaways. Extract maximum value from every piece of content you create.
  6. Stay Updated and Relevant: React to industry news, share your perspective on trending topics, or provide tips based on recent challenges you’ve overcome. Being current amplifies the relevance of your posts.

In a platform where out of sight is often out of mind, consistent posting on LinkedIn is your beacon, ensuring you’re always on the radar, ready to provide value, and continually fostering connections.

Remember: it’s a marathon, not a sprint. Stay committed, and the results will follow.

Strategy 15: Run Lead Gen Forms Ads

When it comes to lead capture, reducing friction is everything. LinkedIn’s Lead Gen Forms Ads offer a near-effortless experience for potential leads to share their information, making the difference between a lost opportunity and a potential new customer.

Why Lead Gen Forms Ads?
Traditional methods often involve sending a prospect to a landing page where they fill out a form. With Lead Gen Forms, this happens directly within LinkedIn, auto-populating fields with the user’s LinkedIn data. The ease dramatically increases conversion rates.

How to set this up?

  1. Step 1: Your ads must offer something worthwhile to prompt users to give up their information. This could be a whitepaper, a free trial, or an exclusive webinar. Make sure the value proposition is crystal clear.
  2. Step 2: When setting up the ad in LinkedIn Campaign Manager, you’ll be prompted to create a Lead Gen Form. The trick here is to ask for just enough information—too many fields can scare off potential leads. Stick to essentials like name, email, and maybe one or two more fields relevant to your offering.
  3. Step 3: LinkedIn allows for CRM integration, making it seamless to channel these new leads directly into your existing sales pipeline. This ensures prompt follow-up actions and makes it easier to track the ROI of your LinkedIn ads.

The easier you make it for a lead to engage, the higher your conversion rate. With LinkedIn’s Lead Gen Forms Ads, you not only simplify the engagement but also create a seamless pathway for these leads to enter your sales funnel. It’s a win-win, really.

Strategy 16: Hack Linkedin Ads with Linkedin Sales Navigator

While LinkedIn Ads offers a platform to cast a wide net, LinkedIn Sales Navigator helps you pinpoint the most valuable fish in the sea. By merging these tools, you can supercharge your ad efficiency, ensuring your promotional content finds its way to the screens of the most promising leads.

The Merits of a Unified Approach: Combining the data-driven targeting of Sales Navigator with the expansive reach of LinkedIn Ads ensures that your advertising budget is laser-focused on the prospects most likely to convert. It’s about maximizing ROI through precision targeting.

Hacking Efficiency with LinkedIn Ads & Sales Navigator:

  1. Step 1: Begin by using Sales Navigator’s sophisticated search filters to identify your ideal leads. This could be based on industry, job role, company size, or even specific behavioral signals.
  2. Step 2: Once you’ve defined your lead criteria, create custom lead lists in Sales Navigator. These lists segment your prospects, allowing for hyper-targeted ad campaigns.
  3. Step 3: Move over to LinkedIn Ads and tap into the ‘Matched Audiences’ feature. Here, you can upload or sync your Sales Navigator lists, ensuring your ads target these select groups.
  4. Step 4: Knowing who you’re targeting means you can create ads that speak directly to their pain points and aspirations. Whether it’s a Sponsored Content ad, Message Ad, or Dynamic Ad, ensure it resonates with the specific audience segment you’re targeting.
  5. Step 5: As you gather data from your ads, return to Sales Navigator to refine your lead lists. Maybe a certain industry is responding exceptionally well, or a job role isn’t as engaged as you thought. Adjust, refine, and re-sync.

When you merge the laser-focused capabilities of Sales Navigator with the expansive reach of LinkedIn Ads, you’re essentially playing the advertising game on ‘expert mode’. It’s not just about reaching more people; it’s about reaching the right people with impeccable precision.

What Are the Best LinkedIn Lead Generation Tools? Top 5!

With the above tips in mind, it’s understandable that you’d be feeling LinkedIn lead generation overload. Coming up with a lead gen strategy is daunting – but with the wealth of tools at our disposal, it certainly doesn’t need to be. 


We take a visual approach to lead generation. After all, why make things harder than they need to be? Trusted by companies like Hiresweet, PayFit, Gymlib, and more, our tools help you quickly find and connect with potential leads. And we make it easy to track your progress – so you can see what’s working and what’s not.

With LaGrowthMachine, you can make the most of features like:

  • Complete automation. Using smart prospection, we help you reach out to leads across multiple channels in an automated yet totally human way. 
  • Multi-channel templates. Instead of coming up with a strategy from scratch, use our templates to quickly target new leads through all of your socials.
  • Unlimited enrichment. Your data isn’t your limit. With LaGrowthMachine, you can find additional data to enrich your leads, including social profiles and contact info. 
  • Easy imports. Whether you choose to import your contacts from LinkedIn or a CSV file, we make it easy to get started.
  • Analysis and insights. Our precise data collection helps you to monitor your progress and make the most of your lead gen strategy.

Simply said, LaGrowthMachine is the ultimate lead generation tool on LinkedIn. Take it for a test drive here


waalaxy logo

Waalaxy is software that’s very user-friendly and, as a result, frequently used as an ideal first step into B2B automation technology.

Not unlike LaGrowthMachine, Waalaxy also provides the ability to easily send sales messages via LinkedIn and Email with ease.

However, since they used to only work on LinkedIn automation (ex. ProspectIn), you will have great results on this specific channel!

A few of the features that make Waalaxy an attractive prospect include:

  • Chrome extension, no need to download any application
  • Automatic outreach messages
  • Advanced search filters to help find leads quickly and easily.
  • Automatic duo-channel follow-ups to ensure no leads slip through the cracks.
  • Integrated inbox for an extra price

Overall, Waalaxy is a great option for businesses looking to dip their toes into B2B automation without being overwhelmed by complex software.

On top of that, Waalaxy offers a 1-week free trial that can be extended for another week if you need more time to explore the platform.


lemlist logo

Lemlist is another powerful B2B multichannel automation tool that can help you scale your outreach efforts and generate more leads.

The app is not as easy to use as Waalaxy for instance, it’s quite the advanced platform, but it does offer some great features that make the extra effort worth it.

These include:

  • Their lemwarm function allows you to warm up your email to avoid ending up in the SPAM folder
  • Advanced personalization options, such as custom fields and dynamic images
  • A/B testing to optimize email content and increase open and click-through rates.
  • Countless seamless integrations with other tools
  • Also a plugin, so no need to download an app on your computer.

Overall, Lemlist is an excellent choice for businesses looking to expand their outreach efforts beyond LinkedIn and into other channels, maybe your audience wants to be contacted by phone?

With its user-friendly interface, robust features, and top-notch customer support, Lemlist is a great investment for any business looking to scale its outreach and generate more leads.


expandi logo

Like LaGrowthMachine, Expandi.io is serious about connecting you with potential leads. They use smart automated sequences to contact leads and follow up, making it easy to find the right prospects.

Expandi has a special focus on LinkedIn and email outreach. Their best features include:

  • LinkedIn outreach using a secure, cloud-based solution that targets the ideal audience. 
  • Automated email outreach that takes the grunt work out of lead generation.
  • Personalized GIFs and images to catch attention and create a connection.
  • Smart Sequences that help you to follow up with potential leads in an automated and situation-specific way.

Expandi offers a 7-day free trial so you can test the platform and its features before committing to a subscription.


zopto logo

Another quality and well-loved lead generation tool is Zopto. Like the others, it features powerful automation with minimal hassle or time wasted. Here are the key features to note:

  • Advanced filtering uses hundreds of criteria to reach only the most qualified leads.
  • Cloud-based automation tools manage multiple profiles whilst mimicking human behavior for more successful contact.
  • Robust tracking and analytics so you can see what’s working and what isn’t, as well as adjust your strategy accordingly.
  • Seamless integrations with other software make it easy to get started – no need to waste time importing data.

Zopto offers a free demo for new users so they can see the tool in action before committing to a purchase.

These are just a few of many tools available, so there’s no need to brave your LinkedIn lead gen strategy alone. With the help of these or similar tools, you’ll be generating leads like a pro in no time.

The main takeaway

In 2023, lead generation is a must – and LinkedIn is the perfect platform for reaching your audience. Not only is it used by millions of professionals and prospects every single day, but it offers powerful tools and features for lead gen success.

When it comes to LinkedIn lead generation, make sure you are taking the time to optimize your profile. First impressions count, and whether we like it or not, most people judge books by their covers. Use a great profile picture, a well-written headline, and keywords throughout your profile to make sure you’re easily found by those looking for your services.

Then, focus on creating valuable content that targets your ideal customer. This could be in the form of blog posts, infographics, videos, or even just a great LinkedIn profile. When you provide valuable content, you become a trusted authority in your field – and potential customers are more likely to reach out to you.

Our LaGrowthMachine can help make LinkedIn lead generation easier than ever. With complete automation, unlimited data enrichment, and visualization allowing you to see your strategy progress at a glance, you’re set up for lead gen success. 

Remember, too, that some of the best prospects are found when you step out of the box. Don’t be afraid to try new strategies and see what works best for you and your business.