10 Effective Lead Generation Strategies & Best Practices
Table of contents
Whether you’re a startup or an established business, having lead generation strategies at your disposal is essential to your success.
After all, it’s hard to sell to people who don’t know you exist, especially when it comes to B2B lead generation.
While most businesses have a lead generation strategy in place, only 44% of marketers say it’s effective.
With that in mind, what can you do to ensure your own efforts are successful? What are the best lead generation strategies out there? And more importantly, how can you implement them in a way that’s effective and efficient?
At LaGrowthMachine, lead generation is at the center of everything we do. We believe that the best way to generate leads is through a combination of strategies and tools, all aimed at boosting your visibility, brand reputation, and exposure.
Read on for our pick for the 10 best lead generation strategies and best practices, and start generating leads today with LaGrowthMachine!
What is lead generation?
Let’s start at the beginning: what is lead generation, exactly?
At its core, lead generation refers to the process of attracting and converting strangers into leads for your business. These leads are then nurtured through the sales process until they become customers.
Lead generation establishes a system that collects data from people who might be interested in your product or service and then builds a relationship between them and your company.
This process begins with someone learning about your brand and ends when they make a purchase.
Why are lead generation strategies important?
There are several different reasons why lead generation strategies are important for businesses.
First and foremost, generating leads is essential to growing your business or startup. Without leads, you have no way of finding new customers or expanding your reach.
In addition, lead generation allows you to:
- Gather valuable data: By tracking the behavior and preferences of potential customers, you can gain valuable insights into their needs and interests.
- Improve your marketing efforts: By targeting the right people with the right message at the right time, you can improve your marketing ROI.
- Enhance your brand reputation: Lead generation is a great way to build trust and credibility with potential customers, which can help you stand out from your competitors.
- Boost your website traffic: By creating high-quality content and promoting it on social media, you can attract more visitors to your website and increase overall traffic.
With these benefits in mind, it’s clear why lead generation is a top priority for many businesses.
There are many different strategies and tools that you can use to generate leads, and the best approach will depend on your specific business goals and objectives.
With that in mind, here are 10 of the best lead generation strategies and best practices for businesses today.
Top 10 best lead generation strategies
There are definitely way more than 10 lead generation strategies and best practices, the following list is our pick for the most effective and efficient approaches to generating leads:
1. Investing in a sales automation tool
2. Using social media to your advantage
3. Creating high-quality content
4. Using SEO and inbound marketing tactics
5. Partnering with influencers and other brands
6. Leveraging email marketing
7. Utilizing paid advertising
8. Building an audience through events and tradeshows
9. Developing a referral program
10. Building relationships with your existing customers and clients
At LaGrowthMachine, we’re used to getting results for businesses – and we know the best lead generation strategies and practices to help you do just that.
The important thing is not to focus on just one strategy. There is no single silver bullet that can get you more leads and customers. Instead, it’s about using a combination of strategies and techniques to generate high-quality leads that convert.
With that said, let’s dive into each of these strategies in more detail.
Strategy 1. Investing in a sales automation tool:
As a general rule, automating your sales tasks can generate 16% more leads.
A sales automation tool can help you streamline your lead generation process, allowing you to collect and analyze data, track leads, and target potential customers more effectively.
However, depending on the size of your company, your marketing and sales budget, and about a thousand other factors, different sales automation tools will work better for you than others.
According to your strategy, something like our own tool LaGrowthMachine will be the ideal choice to help you achieve your lead generation goals.
Our solution allows you to conduct an effective multi-channel prospecting strategy without having to deal with the most tedious tasks. It also allows you to:
- Upload, edit, and create new lead lists
- Track leads and performance metrics
- Generate targeted email lists for outreach campaigns
- Personalize and optimize your messages, at scale
- And much more!
Ultimately, having and using a sales automation tool is one of the most effective ways to streamline your lead generation process and improve your overall results.
You can even integrate most of these tools with your own CRM system, making it easier to connect and engage with potential customers at every stage of the sales cycle.
Strategy 2. Using social media to your advantage:
Social media offers a unique opportunity to reach massive numbers of potential customers, making it one of the most effective lead generation strategies today.
However, simply posting content on your social profiles isn’t enough – you also need to know how and when to promote that content to get the best results.
If you’re doing B2B sales, it’s fairly simple; you just go on LinkedIn and promote your content to relevant groups and target companies. Combine this with a sales prospecting tool and you’ll be golden.
You can also set up your LinkedIn lead generation form directly from your company page!
However, B2C sales are inherently more complex, because not only are you dealing with more people, but each person also has their own individual preferences and behavior.
To generate leads effectively on social media, you’ll need to:
- Follow your audience where they are: Find out what social platforms your target customers spend most of their time on and focus your lead generation efforts there.
- Experiment with different content formats: Some audiences prefer short, snappy videos, others long, detailed blog posts. Find out what works for you and your products/services and stick to it!
- Test and measure: Social media lead generation is all about testing and optimizing. You need to try a variety of content, posting times, and paid promotion strategies to see what works best for you.
With the right approach, social media can be one of the most powerful lead generation tools in your arsenal – so don’t underestimate its potential!
Strategy 3. Creating high-quality content:
At its core, lead generation is all about attracting new customers and building relationships with them. And one of the best ways to do that is through high-quality content marketing.
This goes further than our previous point about social media content.
High-quality content refers to anything from blog posts, case studies, guides and white papers, videos, etc. that helps address your end customers’ pain points and educate them on how your product/service can help them.
The key to generating leads from high-quality content is the quality of that content itself. This means that your posts need to be:
- Comprehensive and in-depth: Your audience should be able to learn something new or get actionable tips from your content, without having to go anywhere else for additional information.
- Engaging and visually appealing: A lead generation piece of content needs to be interesting, engaging, and easy on the eyes. Including things like images/videos, infographics, charts, and other visual elements can help boost engagement significantly.
- Optimized for search engines: All lead generation pieces of content should be optimized for SEO so that they reach more potential customers online. This includes using keywords naturally throughout your post, optimizing your titles and meta descriptions, etc.
- Timely and relevant: Your lead generation content should be regularly updated with the latest industry news, trends, and research – so that it always stays relevant and interesting to your target audience.
Strategy 4. Using SEO (Search Engine Optimization):
Another lead generation strategy that cannot be ignored is SEO. It is the practice of optimizing your website and content so that it ranks higher in search engine results pages (SERPs) for relevant keywords.
This not only helps you reach more potential customers online but also improves your brand awareness and credibility.
Nonetheless, we have to emphasize that SEO is a long-term strategy. It takes time for your results to start showing, and it involves a lot of trial and error before you find what works best for your business.
Ultimately, if done right, SEO can be a powerful lead generation tool that helps your business grow and flourish.
Strategy 5. Partnering with influencers and other brands:
Influencer marketing is another lead generation strategy that can help you build long-lasting relationships with your target customers, and ultimately drive conversions for your business.
This could involve working with a popular blogger or social media influencer on a sponsored post, collaborating with other businesses to cross-promote each other’s content, or even hosting joint webinars and events.
The key here is that you’re tapping into the network of an existing lead source – whether it’s an influencer or another business – in order to expand your lead base and reach more potential customers.
Strategy 6. Leveraging email marketing:
Though it may seem old-school compared to the other lead generation strategies on this list, email marketing remains one of the most effective tactics for generating leads.
By building an opt-in list and then sending regular emails with relevant content and calls-to-action (CTAs), you can attract more potential customers and start nurturing those relationships.
The idea is to make sure your email content is high-quality, valuable, and relevant.
This means that you should focus on things like or lead magnets, build a lead nurturing campaign with effective email drip marketing tactics, and include CTAs throughout your emails that lead readers directly to your lead generation page or landing page.
This is especially effective if you’re using a sales automation tool such as LaGrowthMachine! Our tool allows you to create all types of emails in advance and schedule them at each different stage of your prospecting campaign.
Not only that, but you can even ask our experts for help with your email copywriting so you don’t have to worry about writing engaging emails on your own.
Strategy 7. Utilizing paid advertising:
Paid advertising can help you generate leads quickly, as long as you have a solid strategy in place.
There are many different types of paid advertising platforms including social media ads, pay-per-click (PPC) ads on search engines, or even banner ads on popular websites.
The key here is to target the right audience with the right ads, and then measure your results to optimize your lead generation efforts.
For example, you might start with Facebook lead ads or even retargeting campaigns that use dynamic product ads (DPAs).
Paid advertising can be a great lead generation tool, but it takes time and effort to master – so don’t hesitate to reach out for help from experienced professionals if you’re new to this strategy!
It’s crucial that you don’t fall into the trap of using the totality of your budget on paid advertising and ignoring other lead generation strategies.
In fact, the best way to leverage paid advertising is to use it in combination with other tactics such as SEO, influencer marketing, email marketing, and content marketing.
This will help you get the most out of your budget while allowing you to reach more potential customers over time.
Strategy 8. Building an audience through events and tradeshows:
If you’re looking for an effective and powerful way to build a fanbase and generate leads, then consider hosting your own events or participating in tradeshows.
These could include things like webinars, conferences, workshops, meetups – anything that gives you the chance to connect with your target audience in person.
The key here is to make sure that you’re offering valuable content and engaging in authentic relationship building.
This will help you generate leads, build a following, and increase your visibility as an expert in your field or niche.
When it comes to hosting events, the best approach is to focus on quality over quantity.
That means that you should only host one or two events per year (at most) so that you can give each event the proper attention and resources needed for success.
If you do this right, then your efforts could pay off big time when it comes to generating more leads for your business!
Strategy 9. Developing a referral program:
A great way to quickly generate leads is by developing and leveraging a referral program.
This can involve things like offering cash incentives, free products or services, discounts, or other perks in exchange for sharing your business with others.
The key here is to make sure that you’re targeting the right audience – namely, people who are likely to be interested in your product or service and have the ability to refer others.
You should also think about ways to incentivize referral partners without requiring too much work on their part.
For example, you might offer them a commission for every lead they send you, or even a small financial reward for referring multiple customers at once.
Overall, it’s important to find creative ways to leverage your existing network of contacts to generate more leads for your business.
With the right strategy and commitment, a referral program could be one of the most effective lead generation tools at your disposal!
Strategy 10. Building relationships with your existing customers and clients:
Last but not least, don’t forget the importance of building long-term relationships with your existing customers and clients.
This can take many different forms:
- Offering loyalty programs
- Using personalized messaging and offers
- Hosting regular customer events or networking opportunities
- Listening to feedback and addressing complaints
- And more!
If you want to effectively generate leads and grow your business, then it’s crucial that you focus on building strong relationships with your existing customers and clients. After all, these are the people who already know and trust you – so they’re much more likely to buy from you again in the future.
There are many different strategies and tactics you can use to effectively generate leads for your business.
Of course, it’s important to focus on the ones that will work best for your particular situation and target audience.
But by using some of these top lead generation tips, you should be able to increase your visibility, build a fanbase, and grow your business over time.