Whether you’re a startup or an established business, having strategies for lead generation at your disposal is essential to your success.

After all, it’s hard to sell to people who don’t know you exist, especially when it comes to B2B lead generation.

While most businesses have a lead generation strategy in place, only 44% of marketers say it’s effective.

With that in mind, what can you do to ensure your own efforts are successful? What are the best lead generation strategies out there? And more importantly, how can you implement them in a way that’s effective and efficient?

At La Growth Machine, lead generation is at the center of everything we do. We believe that the best way to generate leads is through a combination of strategies and tools, all aimed at boosting your visibility, brand reputation, and exposure.

Read on for our pick for the 9 best lead generation strategies and best practices, and start generating leads today with La Growth Machine!

What is lead generation?

Let’s start at the beginning: what is lead generation, exactly?

At its core, lead generation refers to the process of attracting and converting strangers into leads for your business. These leads are then nurtured through the sales process until they become customers.

Lead generation establishes a system that collects data from people who might be interested in your product or service and then builds a relationship between them and your company.

This process begins with someone learning about your brand and ends when they make a purchase.

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Why are lead generation strategies important?

There are several different reasons why lead generation strategies are important for businesses.

First and foremost, generating leads is essential to growing your business or startup. Without leads, you have almost no way of finding new customers or expanding your reach.

In addition, lead generation allows you to:

  • Gather valuable data: By tracking the behavior and preferences of potential customers, you can gain valuable insights into their needs and interests.
  • Improve your marketing efforts: By targeting the right people with the right message at the right time, you can improve your marketing ROI.
  • Enhance your brand reputation: Lead generation is a great way to build trust and credibility with potential customers, which can help you stand out from your competitors.

With these benefits in mind, it’s clear why lead generation is a top priority for many businesses.

There are many different strategies and tools that you can use to generate leads, and the best approach will depend on your specific business goals and objectives.

Let’s check some of the best ones 👇

Top 9 best lead generation strategies

There are definitely way more than 9 lead generation strategies and best practices, the following list is our pick for the most effective and efficient approaches to generating leads:

  • Investing in a sales automation tool
  • Using social media to your advantage
  • Creating high-quality content
  • Using SEO and inbound marketing tactics
  • Partnering with influencers and other brands
  • Leveraging email marketing
  • Utilizing paid advertising
  • Building an audience through events and tradeshows
  • Developing a referral program
  • Building relationships with your existing customers and clients

With that said, let’s dive into each of these strategies in more detail.

Strategy 1 – Investing in a sales automation tool

Did you know that more than 70% of a salesperson’s week is spent on non-value-added tasks? This is according to a Salesforce study,

A sales automation tool can help you streamline your lead generation process, allowing you to collect and analyze data, track leads, and target potential customers more effectively.

Something like our own tool La Growth Machine will be the ideal choice to help you achieve your lead generation goals.

Our solution allows you to conduct an effective multi-channel prospecting strategy without having to deal with the most tedious tasks. It also allows you to:

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  • Reply, sort, and manage all your lead-generation conversations in the same place thanks to the LGM Inbox!
  • Sync natively with the two most well-known CRMs out there: HubSpot & Pipedrive, and any other tool thanks to our Zapier integration.
  • etc.

Ultimately, using a sales automation tool is one of the most effective ways to streamline your lead generation process and improve your overall results.

lgm analytics per action

You can even integrate most of these tools with your own CRM system, making it easier to connect and engage with potential customers at every stage of the sales cycle.

Strategy 2 – Using social media to your advantage

Social media offers a unique opportunity to reach massive numbers of potential customers, making it one of the most effective lead generation strategies today.

However, simply posting content on your social profiles isn’t enough – you also need to know how and when to promote that content to get the best results.

If you’re doing B2B, it’s fairly simple; you just go on LinkedIn and promote your content to relevant groups and target audience.

You can also set up your LinkedIn lead generation form directly from your company page!

To generate leads effectively on social media, you’ll need to:

  • Follow your audience where they are: Find out what social platforms your target customers spend most of their time on and focus your lead generation efforts there.
  • Experiment with different content formats: Some audiences prefer short, snappy videos, others long, detailed blog posts. Find out what works for you and your products/services and stick to it!
  • Test and measure: Social media lead generation is all about testing and optimizing. You need to try a variety of content, posting times, and paid promotion strategies to see what works best for you.

With the right approach, social media can be one of the most powerful lead generation tools in your arsenal – so don’t underestimate its potential!

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Strategy 3 – Creating high-quality content:

At its core, lead generation is all about attracting new customers and building relationships with them. And one of the best ways to do that is through high-quality content marketing.

This goes further than our previous point about social media content.

High-quality content refers to anything (from blog posts to e-books, videos, etc.) that helps address your customers’ pain points and educate them on how your product/service can help them.

The key to generating leads from high-quality content is the quality of that content itself. This means that your posts need to be:

  • Comprehensive and in-depth: Your audience should be able to learn everything about what you do and get actionable tips from your content, without having to go anywhere else for additional information. However, that doesn’t mean you can just bullshit them with AI-generated text!! ⛔
  • Engaging and visually appealing: A piece of content needs to be interesting, engaging, and easy on the eyes. Don’t put too much text at a time, break it up with media (pictures, GIFs, videos, emojis, etc.) or even bullet points! (See what I did there? 😏)
  • Optimized for search engines: This goes hand in hand with the 2 previous points, Google likes something comprehensive but that’s also visually appealing. Optimize a lot of your content for SEO so that it reaches more potential customers at the Top Of The Funnel. 😉
  • Timely and relevant: Your content should be regularly updated with the latest news, trends, and research – so that it always stays relevant and interesting to your target audience.

Strategy 4. Using SEO (Search Engine Optimization):

Another lead generation strategy that cannot be ignored is SEO. It is the practice of optimizing your website so that it ranks higher in search engine results pages (SERPs) for relevant keywords.

This not only helps you reach more potential customers online but also improves your brand awareness and credibility.

Nonetheless, we have to emphasize that SEO is a long-term strategy. It takes time for your results to start showing, and it involves a lot of trial and error before you find what works best for your business.

Ultimately, if done right, SEO can be a powerful lead generation tool that helps your business grow and flourish.

Strategy 5. Partnering with influencers and other brands:

Influencer marketing is another lead generation strategy that can help you build long-lasting relationships with your target customers, and ultimately drive conversions for your business.

This could involve working with popular bloggers, influencers (for on a sponsored post maybe?), or even, other brands!!!

Clay’s post for LGM x Clay Webinar

The key here is that you’re tapping into another audience – whether it’s an influencer or another business – in order to expand your lead base and reach more potential customers.

Strategy 6 – Leveraging paid advertising:

Paid advertising can help you generate leads quickly, as long as you have a solid strategy in place.

There are many different types of paid advertising platforms including:

  • Social media ads (LinkedIn)
  • Pay-per-click (PPC) ads on search engines
  • Sticky ads
  • Or even banner ads on popular websites.

The key here is to target the right audience with the right ads, and then measure your results to optimize your lead generation efforts.

For example, you might start with Facebook ads or even retargeting campaigns that use dynamic product ads (DPAs).

Paid advertising can be a great lead generation tool, but it takes time and effort to master – so don’t hesitate to reach out for help from experienced professionals if you’re new to this strategy!

Strategy 7 – Building an audience through events and tradeshows:

If you’re looking for an effective and powerful way to build a fanbase and generate leads, then consider hosting your own events or participating in tradeshows.

These could include things like webinars, conferences, workshops, meetups – anything that gives you the chance to connect with your target audience in person.

The key here is to make sure that you’re offering valuable content and engaging in authentic relationship building.

This will help you generate leads, build a following, and increase your visibility as an expert in your field or niche.

When it comes to hosting events, the best approach is to focus on quality over quantity.

That means that you should only host one or two events per year (at most) so that you can give each event the proper attention and resources needed for success.

If you do this right, then your efforts could pay off big time when it comes to generating more leads for your business!

Strategy 8. Developing a referral program:

Ah! Our bread and butter!

We strongly believe in the power of referrals here at LGM!

And I can’t think of a single reason why you shouldn’t do it!

But wait! Don’t just start proposing that everyone does it! At first, get your best 20 customers, best doesn’t mean the ones who pay the most. Rather, focus on the ones who:

  • Like your product/service.
  • Believe in your vision.
  • Are long-time ambassadors.

These are people who already recommend your product widely, give them something in return!

The idea is that mid to long-term, you see how it goes with these ‘friend’ of the company and develop a clearly defined program. So that in time, you can extend it to non-friends of the company based on objective criteria.

Strategy 9 – Building relationships with your existing customers:

This kind of goes with the first part of my previous point. Don’t forget the importance of your existing customers. They’re your most fearless lawyer and ambassador, but they can also be your downfall! So treat them nicely! 🙂

This can take many different forms:

  • Offering exclusive perks
  • Adding them to a Beta test of a new feature/product.
  • Hosting regular customer events and/or networking opportunities
  • Listening to feedback and addressing complaints

After all, these are the people who already know and trust you – so they’re much more likely to buy from you again in the future.

Final Thoughts

There are many different strategies and tactics you can use to effectively generate leads for your business.

Of course, it’s important to focus on the ones that will work best for your particular situation and target audience.

But by using some of these top lead generation tips, you should be able to increase your visibility, build a fanbase, and grow your business over time.