How to Optimize Your LinkedIn Profile As a Sales Professional
Table of contents
- Why should you optimize your LinkedIn profile as a salesperson?
- Steps you need to take to optimize your LinkedIn profile
- Customize your LinkedIn profile’s URL
- Choose a good LinkedIn profile picture
- Pay special attention to your LinkedIn cover photo
- Make sure you fill out all the ‘About’ section
- An optimized company page
- Miscellaneous tips
- Get to optimizing your LinkedIn profile now!
If you want to be easily found by your potential prospects and optimize your connection acceptance rate, then you’ll want to ensure your LinkedIn profile is complete. With nearly 800 million profiles registered on the professional network, it is essential to be able to stand out from the competition.
The more info you give, the more people will trust your profile and will want to connect and interact with you.
Here are all our tips to know everything about the No. 1 professional social network and make use of its potential.
Make sure you fill out all the ‘About’ section
The more information you give in the “About” section, the more likely your profile is to appear in search results.
This is because LinkedIn’s algorithm takes into account all of the information you provide when someone searches for keywords related to your profile.
Therefore, make sure you fill out as much information as possible,
A title that shows expertise
After your name, your title is the piece of information your leads will see when you send an invite. They need to understand your value and how you could collaborate with them.
It must highlight:
- What you do
- The company you’re working for
- Your expertise
Make it 120 characters max! Be short and be impactful 👊
A bio with a little about yourself
In this part, highlight what you want your prospects to know about so they can get to know you better.
Include things like:
- What drives or motivates you?
- What’s your role in your company?
- Your achievements and professional path
- How can you help them?
- A Call to Action: An event you’re organizing, you wrote an article, etc. Invite them to participate, read, or follow!
This is your space to shine, so make the most of it. Once you have all this information, group it together by theme to make it easier for visitors to scan quickly.
Detail your experience for people to understand what you do
Here, you want to start with explaining what your current company does/sells, what its USP is, its benefits, etc.
Then, talk about your role and what you do on a daily basis using bullet points to make it easier to read.
Include your responsibilities and what you achieved in each role. Be as specific as possible!
Quantify your results with numbers whenever you can to give an idea of the scope of your successes.
Quick tip 💡
You can use CAR (Challenge-Action-Result) statements. Basically, you want to describe the situation you were in (faced with the challenge of…), what you did (I took action by…), and what the result was (As a result, I achieved…). This will demonstrate what you are capable of and how you work in a professional setting.
“Managed a team of 12 sales representatives”
is great, but
“Successfully increased sales by 25% in 6 months through effective team management”
is even better!
Connect each experience to the company’s LinkedIn Profile to redirect visitors so they can follow you and your company’s news.
Also, you can add your company website or any other website that is connected to your job.
Skills & Endorsements to build your credibility
Your skills and endorsements are what make you credible in the eyes of your prospects. They allow you to show off your know-how and highlight what makes you unique.
- Be as specific as possible in the skills section
- When it comes to endorsements, focus on quality over quantity
This may seem like a no-brainer, but a few powerful endorsements from people in high-level positions will be much more impactful than a ton of endorsements from people who don’t really know your work.
So, ask your boss, your colleagues, or even your clients to endorse you and recommend you to their network!
Although these tips are meant for individuals, a lot of what we talked about can also be applied to companies. After all, a company is made up of individuals!
LinkedIn can also be a powerful tool for companies to increase brand awareness and build thought leadership.
That said, let’s dive into how to optimize your company’s LinkedIn presence.
An optimized company page
The next discovery steps your lead will take is to review your company page. Make sure everything is well set up with as much updated information as possible.
The company description
Here you can go into much more detail about:
- Why you do what you do: A reminder of the problem you’re solving in one sentence. It should be catchy and make you want to read it.
- How you do it: Explain how you solve that problem.
- What value it brings: Show concrete, actionable, and measurable impacts.
- Social proof: Share information about some of your most prominent/famous clients and how much people trust you.
Include your website
The next logical step for somebody curious about you/your company is to visit your website. So don’t forget to link it to your company page.
- Make sure all of your employees have your company in their experience. An important factor of trust is the company size. It’s a good proxy to evaluate your company’s stage. This is why you should make sure your employees are listed by adding their experience and following these profile optimization guidelines.
Like and comment, post, and even write articles. The more active you are, the more you’ll appear in LinkedIn’s feed. It also is more likely to show up on your prospect’s connection’s feed.
Make your profile public
Perfecting your profile is a waste of time if you haven’t activated some options to make sure you’re as visible as you can be:
- Set any profile visit you do to “Public” in the LinkedIn profile viewing options, so people get notified and maybe check out your profile.
- Step 1: Make sure your profile picture can be seen by people outside of your network. Profile pictures are paramount to building trust. It would be a shame if the people you send a connection request to, don’t see it.
- Step 2: Go to the profile picture edit option and set it to “Public” or “All LinkedIn Members”.
- Step 3: Make sure people can see your full name when researching you. Go to the Full name LinkedIn option and adjust your setting.
- Step 4: Once you’re all set, do a final check using LinkedIn’s public profile preview feature.
LaGrowthMachine Corner 🔴
Here you’ll choose the file you want to import and help LaGrowthMachine map out the fields you want to import (First Name, Last Name, Job Title, etc.) If you want to maximize the customization of your messages: think about defining Custom Attributes in your CSV and importing them. You can then select an existing audience or create a new one! (screenshot below)