Everyone knows how strong of a tool LinkedIn is when it comes to prospecting, but not everyone knows how to use LinkedIn automated messaging.
LinkedIn is the social network of reference for professionals. It is a great platform to find new business opportunities, make new connections, or keep in touch with your former colleagues.
LinkedIn has always been a powerful tool for salespeople, but its potential has increased exponentially in recent years with the rise of LinkedIn automation tools.
What is LinkedIn automated messaging? How does it benefit you and your business? And most importantly, how can you use LinkedIn automated messaging without coming across as a spammer?
This blog post will go over all of these questions and more! We’ll cover the best practices for LinkedIn automated messaging, as well as some tips and tricks to help you get the most out of this powerful tool.
What is LinkedIn automated messaging?
Before we dive into all the nitty-gritty details of LinkedIn automated messaging, let’s take a step back and understand what LinkedIn automation is and what it can do for you and your business.
LinkedIn automation is the process of using LinkedIn bots or software to automate certain tasks on LinkedIn.
LinkedIn automation tools can do a variety of things when it comes to sales prospecting, such as:
Sending LinkedIn messages
Connecting with LinkedIn members
Endorsing LinkedIn members
Viewing LinkedIn profiles
All these tasks take time and can start to feel like a hassle pretty quickly. Fortunately, LinkedIn automation can help you speed up the process and free up your time so that you can focus on closing deals and other strategic assignments.
That said, LinkedIn automation does require some setup before you dive into it. LinkedIn has very strict rules when it comes to automated messaging, and if you’re not careful, you can easily get your account banned.
No worries though! LaGrowthMachine is here to help you navigate LinkedIn’s automated messaging rules so that you can use this tool without any hiccups.
With our tool, you’ll be able to easily:
Visit your prospect’s LinkedIn profile
Add them to your LinkedIn connections
Send them a message / DM on LinkedIn
And even send them a voice message on LinkedIn!
In this example sequence, one email-related action is meant in case your lead doesn’t respond within 7 days. This is exactly what our tool is meant for; cross-channel sales outreach.
Using a LinkedIn email scraper, LaGrowthMachine will find your prospects’ emails automatically and populate your sequence with their contact information.
All of these steps (and more…!) are then replicated throughout your entire list of leads.
Why do you need LinkedIn automated messaging?
The LinkedIn algorithm is constantly changing, which means that your current LinkedIn outreach strategy could become obsolete at any time.
You need to be prepared for this by having a strategy that can adapt to any changes that LinkedIn makes.
LinkedIn automated messaging is the perfect solution for this, as it allows you to quickly and easily adapt your LinkedIn outreach at scale without having to put in extra work.
Other benefits to LinkedIn automated messaging include:
Improved Accuracy: You’ll be able to connect with leads and get more sales with LinkedIn automation. If you don’t know where to start, try joining a few LinkedIn groups, that’ll give you an already -sort of- segmented market to choose your leads from.
Be careful though! Bots are only as good as the data you give them! Make sure to clean your LinkedIn leads list before you start your LinkedIn automated messaging campaign.
Improved Scalability: Although accuracy and scalability don’t usually go together, LinkedIn automated messaging is an exception. LinkedIn automation tools can help you quickly scale your LinkedIn outreach so that you can connect with more prospects in less time.
Increased Productivity: LinkedIn bots can handle all the tedious and time-consuming tasks for you, while you focus on the strategic part of your outreach. This will help you be more productive and close more deals.
Improved Efficiency: Automated messaging can help you improve the efficiency of your LinkedIn outreach. By automating repetitive tasks, you’ll be able to save time and focus on more important tasks.
Reduced Costs: LinkedIn automated messaging will help you reduce your LinkedIn outreach costs.
LinkedIn automated messaging is something any business that wants to improve its LinkedIn outreach should invest in.
That said, that’s only true if you focus on customizing your outreach and making sure that your LinkedIn bot is configured properly. That’s the name of the game!
If you don’t do that, you’ll end up wasting time and money, and you might even get your account banned.
LinkedIn is very stringent when it comes to automation in general, if it so much as sniffs that you’re using a LinkedIn bot, you’re likely to face repercussions.
Still, there are still ways you can enjoy all the perks of LinkedIn automated messaging without running into any issues.
How to properly use LinkedIn automated messaging?
Now that we’ve gone over the basics of LinkedIn automated messaging, it’s time to learn how to properly use LinkedIn bots so that you can enjoy all the benefits it has to offer.
We’ll give you a step-by-step guide on how you can properly use LinkedIn automated messaging without running into any issues.
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The first step to properly using LinkedIn automated messaging is to segment your LinkedIn leads list. LinkedIn provides you with a variety of criteria that you can use to segment your leads.
Segmentation is about targeting the right person, with the right message, at the right time. To segment your audience properly, you must first :
Understand the main problem said audience is aiming to solve
Identify & define clear pain points for each segment
LaGrowthMachine handles it all – from your selection of LinkedIn Profiles, we will :
Automatically find their professional email and phone numbers
Automate emails and LinkedIn Messages based on your copywriting
Synchronize everything in your CRM for pipeline continuity
Focus on creating good copywriting for your message, rather than just generic messages. LinkedIn is all about building relationships, so make sure your messages are personal and tailored to each segment.
Here are some of the criteria you can use include in order to optimize your segmentation:
LinkedIn profile criteria: Job title, company size, industry, etc.
Engagement criteria: Number of connections, Engagement level, Responsiveness, etc.
Location criteria: Country, city, or even ZIP code.
Keyword criteria: Skills, interests, etc.
Step 2: Find the right LinkedIn automation tool
Now that you’ve segmented your LinkedIn leads list, it’s time to find the right LinkedIn automation tool.
There is a variety of LinkedIn automation tools on the market, each with its own set of features and benefits.
Nonetheless, the best combo to have in your workflow is LinkedIn Sales Navigator + LaGrowthMachine. With our automation sequences, you will have:
Very accurate targeting
An infinite amount of qualified leads to contact
A better handle on your whole outreach process
Step 3: Set up your LinkedIn automations
Once you’ve found the right LinkedIn automation tool, it’s time to configure your LinkedIn sequences.
For B2B sales, we recommend that you start with a list of no less than 100 leads, ideally hot leads.
LinkedIn automations are all about building relationships. So, don’t just focus on pushing your product or service. Instead, focus on providing value and building rapport.
The whole point of LinkedIn automation is to make your outreach more efficient, not to replace the human element. So make sure your messages are personal and tailored to each segment.
Also, keep in mind that LinkedIn limits the number of messages and invites you can send per day. So, don’t go too crazy with your LinkedIn automation sequences.
Step 4: Write your best copy
Copywriting is one of the most important aspects of LinkedIn automation. After all, it’s your words that are going to persuade your lead to take action.
LinkedIn provides you with a number of different message templates that you can use. But, we recommend that you write your own custom messages.
Your messages should be personal, tailored to each segment, and focused on providing value. LinkedIn is all about building
With our tool, you’ll be able to engage in what we call “Mass Customization”, which is sending fully customizable messages, at scale.
You can choose which attribute to include in your outreach.
Whether you want to sound more or less formal, include their personal email, base each message sequence on the gender or even your lead’s seniority level, the opportunities are endless here!
Step 5: Keep your message threads updated
LinkedIn messaging is a two-way street. So, you need to make sure that you’re responsive to your leads’ messages.
The key to LinkedIn automation is to make it seem like you’re having a one-on-one conversation. So, don’t just leave your leads hanging. Respond to their messages in a timely manner.
LinkedIn also allows you to set up notifications for when someone responds to your message. So, make sure you have those turned on and check your LinkedIn messages regularly.
Step 6: Measure and improve your results
Finally, it’s important to measure your LinkedIn automation results. We provide you with a number of different metrics that you can track, including:
Number of LinkedIn connections
LinkedIn profile views
Replies to your LinkedIn messages
You can also use LaGrowthMachine to A/B test your messages and improve your results over time.
Best practices for using LinkedIn automated messaging
LinkedIn automated messaging can be an extremely powerful tool, but it’s important to use it correctly.
There are a few key things you need to keep in mind in order to avoid any problems:
Don’t be too salesy: LinkedIn is not the place for hard selling. You need to focus on building relationships first and foremost.
Add value: Focus on providing value and being helpful.
Stay patient: LinkedIn is a long game. Don’t expect results overnight.
Be selective: LinkedIn limits the number of messages and invites you can send per day. So, make sure you’re selective about who you add to your LinkedIn automation sequences.
Measure your results: LinkedIn provides you with a number of different metrics that you can track. Make sure you’re measuring your results and making improvements where necessary.
Automate your LinkedIn messaging now!
LinkedIn automated messaging can be a great way to increase leads and sales while making your job easier.
However, it’s important to use LinkedIn automation correctly. Make sure you’re providing value, being helpful, and staying responsive.
If you do LinkedIn automation right, you’ll be able to reap all the benefits with none of the downsides. So, what are you waiting for? Start automating your LinkedIn messages today!
LinkedIn automation is a great way to increase leads and sales while making your job easier.
Happy -automated- messaging!
Amine Amine is our newest entry to LGM. He's looking to specialize in everything SEO-related and is helping us improve our presence and performance.