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In the recruitment business, your daily mission is to unearth the ideal talent to perfectly match your clients’ needs. Classic images of recruiters, smiling during interviews or closing deals, capture only a small part of the recruitment process. Before you get to that point, you need to do some sourcing and make initial contact with a variety of profiles. And it’s precisely at this stage that things get complicated.
It’s hard to stand out on LinkedIn in the flood of messages your targets receive every day. Contacts are constantly being solicited with messages that are not always appropriate, or even completely off the mark. And you’re certainly paying the price.
Have you ever considered adopting an innovative approach using voice messages to set yourself apart from other recruiters?
Although not widely used, LinkedIn voice messages (or voicemails) record twice as many responses on average. Come with me, I’ll explain in this article:
- Why you should integrate them into your strategy
- Best practices for making them work for you
- How to personalize and automate them with La Growth Machine so you too can explode your response rate!
How do I include a voice note with La Growth Machine?
From the La Growth Machine platform, go to the “Campaigns” interface, where everything happens. There are 2 ways to create a sequence containing an automated voice message. I’ll explain the different ways in this section.
But first, did you know that you can test La Growth Machine free of charge for 14 days, with no obligation? If you don’t have an account yet, go and create one and come back to see me, I promise!
Select a template including LinkedIn
La Growth Machine offers a range of Templates. And there’s something for everyone: LinkedIn, LinkedIn + Email, LinkedIn + Email + Twitter (renamed X), Email only.
Among these, select a sequence including LinkedIn+Voice :
Create a sequence from scratch
I see you’re already a pro! Sequence creation from scratch is available from the ultimate offer.
It lets you easily build your workflow using our visual sequence builder, which works with drag and drop. To add a Voice Message block, simply drag and drop the “Send Voice” block into your sequence. Make sure you link the different blocks with the purple arrow. You can also click on “And then” and choose “Send Voice” from the list.
Once you’ve built or selected the sequence of your choice, all that’s left to do is record the voice message.
At this stage, you choose between:
- Recording a Voice Message,
- Recording a Voice Message with a personalized introduction using AI.
Record a voice message
Please note that the message is not nominative and will be sent to all the contacts in your campaign. Follow the advice given above to avoid unpleasant surprises.
To record your message, click on the microphone icon and start recording. You can then listen to it again, delete it and re-record it if it doesn’t suit your taste. Remember, the best voice messages are the most natural and spontaneous!
Once you’ve recorded your message and validated all your texts, you can launch your campaign 😉
Expert Tip 🧠
Why not try personalizing your voice messages? Automatically generated by AI, it takes a maximum of 5 minutes and makes all the difference with your leads.
Customizing Voice Message Introductions
If you decide to personalize your voice message, activate the ‘Use a custom introduction for each lead’ toggle. From there:
- 1. Select your introduction. Choose the variable and the language according to your target audience.
- 2. Record the rest of your voice message. Remember, this part of the message should not be personalized as it will be common to all deliveries.
- 3. Click on ‘Generate 1+2,’ and voila, your personalized voice message is created.
Thanks to AI, each lead will receive a Voice Message addressing them by their first name or last name.
It’s up to you to launch the campaign and bring the scenario to life 😉