Capture Candidates’ Attention with Voice Messages!
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In the recruitment business, your daily mission is to unearth the ideal talent to perfectly match your clients’ needs. Classic images of recruiters, smiling during interviews or closing deals, capture only a small part of the recruitment process. Before you get to that point, you need to do some sourcing and make initial contact with a variety of profiles. And it’s precisely at this stage that things get complicated.
It’s hard to stand out on LinkedIn in the flood of messages your targets receive every day. Contacts are constantly being solicited with messages that are not always appropriate, or even completely off the mark. And you’re certainly paying the price.
Have you ever considered adopting an innovative approach using voice messages to set yourself apart from other recruiters?
Although not widely used, LinkedIn voice messages (or voicemails) record twice as many responses on average. Come with me, I’ll explain in this article:
- Why you should integrate them into your strategy
- Best practices for making them work for you
- How to automate them with The Growth Machine so you too can explode your response rate!
If this is your first visit to LaGrowthMachine, I also invite you to take a look at our article on automating LinkedIn messages and our article on the keys to successful LinkedIn copywriting.
Why use LinkedIn Voice Messages?
Here we enter the part of the article where I have to convince you of the fearsome effectiveness of voice messages. And, honestly, it doesn’t seem very difficult to me. Voice messages generate twice as many responses on average. Period. But why such results? Let me sum it all up in one concept: SURPRISE!
Bad Example ❌
What if we put ourselves in Pierre’s shoes for a few lines, a Backend Developer who receives messages like these every day:
‘Hello Pierre,
I visited your profile and I believe I have an opportunity that might interest you as a Backend Developer. Would you have a few minutes to spare?’
Not very exciting. And totally automated! This message needs:
- More authenticity
- A clearer job offer/message (location, salary…)
- A distinguishing element that piques the curiosity of potential future candidates.
That’s where voicemails come in. They offer the opportunity to stand out from the crowd and create SURPRISE (see where I’m going with this?). The automation of DM (LinkedIn text messages) is well known, but the use of Voice messages is not. Rarely used, they add a distinctive touch to your message, capitalize on the voice note trend (especially with younger audiences) and surprise your audience with your voice! The addition of a human voice, speaking authentically and calmly, injects a dose of humanity into messages that are usually automated (and believe me, we know a thing or two about that).
The targeted talent will feel genuinely considered, and will therefore be better able to respond to the recruiter. And it’s a well-known fact that, in recruitment, a response is always a good thing to get in touch with the candidate and call on them again at the right moment.
Expert Results 🥇
Many of our users are achieving truly compelling results with voice messages! This is particularly the case for:
- Jungow records 2 times more responses for its clients compared to sending written DMs.
- Crème de la crème achieves a 40% response rate in cold outreach.
- Shapr, in its talent hunting process, achieves an impressive response rate of 76.4%.
We’ll explain how to put them into practice in the rest of this article.
Best practices for using LinkedIn Voice Messages
Voice messages are a formidable weapon, but they need to be used wisely. To make it work for you, these 3 golden rules should help:
1/ NEVER start a conversation with a voice message. Instead, start the discussion with an initial text message, follow it up with a voice message, then send a 3rd written message with an element quoted in your voice message. Voice messages add a human dimension that breaks the monotony of text.
2/ Record a NATURAL message. That’s the whole point of voice messages: to create a connection with the target person. Imagine yourself sending this message to a specific person, and act as if you were leaving a message on the answering machine, for example. The text shouldn’t be too prepared, just enough to make you feel at ease.
Expert Tip 🧠
Here are some bonus tips from Agathe, Sales Manager at La Growth Machine, for recording your voice messages:
- Smile while recording your message, it comes through!
- Stay concise. Your voice message shouldn’t exceed 50 seconds.
- Save your pitch for later. Now is the time to pique your target’s curiosity.
- Keep an air of mystery to entice the candidate to get in touch with you.
As I said in the introduction, La Growth Machine is the only solution that automates voice messages. To do so, it requires special attention.
3/ Don’t personalize your “Bonjour Pierre” voice message, as it will be sent to all your contacts. But don’t worry, it works just as well.
Good Example ✅
To prove it to you, let’s go through the example of reaching out to Pierre, Backend Developer, together. For instance, we could send this sequence of messages:
1st Text Message: ‘Hello Pierre, I’m currently searching for a Backend Developer like you to join LaGrowthMachine’s teams. I’ve checked out your profile and I think it could interest you. Would you be open to discussing it?’
2nd Voice Message: ‘Just to give you some context, this role plays a crucial part in LaGrowthMachine’s growth stage. They’re in the process of staffing up the teams and aiming to accelerate the delivery of new features. It’s a startup that’s gaining momentum, and I believe your startup experiences could be valuable for the position. In terms of working conditions, it’s fully remote. I’ll send you the job listing, and we can discuss it further if you’re interested!’
3rd Text Message: ‘Here’s the link to the listing: [URL to the listing]. Feel free to ask if you have any questions!’
The idea is to imagine receiving such a sequence of messages. Pretty natural, don’t you think?”
Now that you’ve understood how to use voice messages, it’s time to build your sequence with The Growth Machine and put them into action!
How do I include a voice note with La Growth Machine?
From the LaGrowthMachine platform, go to the “Campaigns” interface, where everything happens. There are 2 ways to create a sequence containing an automated voice message. I’ll explain the different ways in this section.
But first, did you know that you can test LaGrowthMachine free of charge for 14 days, with no obligation? If you don’t have an account yet, go and create one and come back to see me, I promise!
Select a template including LinkedIn
La Growth Machine offers a range of Templates. And there’s something for everyone: LinkedIn, LinkedIn + Email, LinkedIn + Email + Twitter (renamed X), Email only.
Among these, select a sequence including LinkedIn. Sequences do not automatically include voice messages. If you want to use them, it’s very simple: you can easily transform a Text Block into a Voice Block. Just select the text block you want to convert into a voice message and click on the “Convert this element into a Send Voice Block ” micro icon.
I promise, it’s (really) very simple! The proof is right here:
Create a sequence from scratch
I see you’re already a pro! Sequence creation from scratch is available from the ultimate offer.
It lets you easily build your workflow using our visual sequence builder, which works with drag and drop. To add a Voice Message block, simply drag and drop the “Send Voice” block into your sequence. Make sure you link the different blocks with the purple arrow. You can also click on “And then” and choose “Send Voice” from the list.
Record a voice message
Once you’ve built or selected the sequence of your choice, all that’s left to do is record the voice message. Please note that the message is not nominative and will be sent to all the contacts in your campaign. Follow the advice given above to avoid unpleasant surprises.
To record your message, click on the microphone icon and start recording. You can then listen to it again, delete it and re-record it if it doesn’t suit your taste. Remember, the best voice messages are the most natural and spontaneous!
Once you’ve recorded your message and validated all your texts, you can launch your campaign 😉
LinkedIn voice messages = a real game changer
Voice messages are a real opportunity to stand out from the crowd and boost your response rate. We’ve given you an example of a recruiter’s use case, but you should know that it’s also very interesting to use them for prospecting and lead generation. Whether you’re in sales, growth or recruiting, they’re sure to find a place in your LinkedIn strategy. The mechanics to follow are the same to boost your response rate.
Is a campaign not working as well as you’d like? Several factors can come into play: timing, segmentation, your messages AND your voice message. Don’t hesitate to experiment by launching several campaigns with different messages. That way, you’ll find out what’s best for you and your target audience.
In fact, if you’re feeling like an explorer, come and test voice messages for 14 days free of charge at LaGrowthMachine! There’s no commitment (and no credit card required). We’re waiting for you!
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