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Eric is in charge of content and SEO at La Growth Machine. A specialist in Outreach topics for over 8 years, Eric has written for numerous French and English blogs, sharing his experiences, hacks, and other use-cases. A trainer and speaker in his spare time, he is a reference for all topics related to B2B prospecting and automation.

You’re new to automation on LinkedIn and insecure about how to best protect your account from being blocked or suspended.

LinkedIn is the social network on which La Growth Machine relies to carry out effective growth marketing strategies and quickly reach business objectives.

Looking for ways to expand your network on LinkedIn?
Feel free to read it right away to discover everything you need to know about this topic!
Read The LinkedIn Network Post

More than a resume, LinkedIn is your digital business card. It is the pillar on which your credibility and know-how are based.

However, they’re not really fans of automation at the biggest professional platform. So they set limitations to discourage the rate of outreach automation.

And that’s why I’m writing this article! Want to learn what these limits are and how to best adjust them on LinkedIn?

Read on!

🚨 LinkedIn is experimenting heavily on this

In October 2023, LinkedIn announced that they’ll change their policy regarding weekly connection limits.

During 2-3 weeks, free users were displayed messages saying they would be 

  • limited to 200 characters in their invitation notes
  • limited to 5 to 10 invites per MONTH !!

We wrote about these tests on…LinkedIn 🎉

⚠️ These tests have been stopped, and cancelled. Everything is back to normal: this article is up to date 🎉

Why should you care about LinkedIn Limits?

When you push “too many” messages or LinkedIn connection requests per week because of automation, you risk setting off LinkedIn’s alarm bells.

Indeed, LinkedIn seeks to preserve a high-quality user experience on its platform, and if you abuse automated outreach messages, you’ll be labeled as spammy.

The risks in doing this on LinkedIn are as follows:

  • Get your account suspended temporarily.
  • Receive a lifetime ban & account suppression.

However, if you read these guidelines carefully, you won’t get any trouble! 😉

Let’s go 👇

Scenario 1: New/Not very active account

If your account is a few weeks old (or much older, but you barely use it) just like email warm up, you’ll have to slowly ramp up your daily volume.

Be smart about it. An unusual spike in activity will alert LinkedIn that something is wrong.

No human would, all of a sudden, go from barely any activity to hundreds of connection requests and DMs in a week.

🌟 Our Recommendations
(Updated Mar. 2024)

Here’s what I recommend:

  • LinkedIn Profile Visits: Start with 60/day and increase by 20 until you reach the recommended value of 250.
  • LinkedIn Connection Requests: Start with 40/day and increase by 10 until you reach the recommended value of 80.
  • LinkedIn Messages: Start with 40/day and increase by 10 until you reach the recommended value of 120.

Scenario 2: Substantial daily activity on LinkedIn

As you’re already active, you’re less likely to create an unusual peak in activity.

🌟 Our Recommendations
(Updated Mar. 2024)

You can start with the recommended values:

  • LinkedIn Profile Visits: 250/day.
  • LinkedIn Connection Requests: 80/day.
  • LinkedIn Messages: 120/day.

Special mention: LinkedIn Connection Requests

After October 2023, LinkedIn decided to crack down on free users by imposing stricter limits on personalized invitations.

Now, free account holders are limited to sending only 10 custom invitations per month, a measure intended to “enhance the overall member experience” but we all know what it actually is intended for… More preium subscriptions of course! 😏

We’ve reached out to LinkedIn which has confirmed the change:

Can I go over the recommended LinkedIn Limits?

Yes, you can, but bear in mind that this you should only do so temporarily when you absolutely need to! You can’t be going over the limits every day and not expect to get flagged by LinkedIn.

If you choose to exceed the values recommended by La Growth Machine, do so, but not for more than a couple of days.

What are the risks if I exceed these LinkedIn Limits?

No surprise… LinkedIn may consider that you’re going too fast and put weekly restrictions on your account!

If you make too many visits, add too many contacts or send too many messages, they may send you a warning about suspected bot activity.

Volume isn’t the only factor to consider. You may well be able to do high volume, as long as you generate a positive experience on LinkedIn, which means:

  • A high connection rate: Proves to LinkedIn that people are interested in you/what you have to offer.
  • A high response rate on LinkedIn: proves to LinkedIn that you are building lasting relationships.
  • High Social Selling Index: LinkedIn’s overall indicator of your social quality.