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Creating a LinkedIn banner is one of the issues you will have to deal with when you want to create a strategy to prospect or generate leads on LinkedIn. To create a good LinkedIn banner, it is important to take into account several elements.
What are the rules in terms of graphic design? Which guidelines to follow to generate an effective banner? And what are the stakes for the company?
In this article, we give you all our knowledge to help you create the best LinkedIn banner, improve your image and generate more business!
Why create a good LinkedIn banner?
There are several reasons to create an effective LinkedIn banner. Indeed, optimizing your professional banner on your LinkedIn profile allows you to
- Improve the company’s brand image
- Generate new qualified B2B leads
- Increase your reach
- Improve user trust
- Optimize your visit rate and your LinkedIn profile in general
As you can see, improving your cover photo is a great way to make a good impression on your prospects and potential clients, while expanding your network and improving your prospecting on LinkedIn.
At LaGrowthMachine, we advise our clients on a daily basis on the basic rules for client prospecting the right way on LinkedIn
We see discrepancies in campaign results between a “good” and a “bad” LinkedIn business profile
Here are the results you can expect from cold messaging on LinkedIn with LaGrowthMachine:
Of course, the profile was not the only element that played on the conversion in these campaigns, but we can certify that with a half-optimized profile, the numbers are not as high!
But be careful, optimizing your LinkedIn banner is not that simple! Indeed, there are several elements to take into account to create an effective banner. Here are the rules to follow to set up the best possible LinkedIn cover photo!
How to create a good banner?
A well-designed banner can make all the difference in attracting your target’s attention, getting them to click, and having them get in touch with you. Here are some tips for creating an impactful LinkedIn banner:
- Use strong, impactful images
- Play with colors to create a striking contrast
- Incorporate relevant visual elements (logo, slogan, etc.)
- Keep the banner simple and avoid excessively long texts
- Think “mobile first” and create a responsive banner
- Use templates
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Tip 1: Use strong images and impactful designs
A banner must be visually striking to attract attention. Use robust and good-quality images enhancing the quality with AI tool that match your brand well. Avoid images that are too busy. You can also start with a homemade design, without using any images.
Tip 2: Play with colors to create a striking contrast
It’s a basic rule of marketing and communication: the most effective banners are those that play with color contrasts. Use complementary colors to create a striking visual effect that will make your banner stand out according to your sales segmentation and appeal to your target audience.
Tip 3: Integrate relevant visual elements (logo, slogan, etc.)
A banner should be more than just an image. Be sure to include relevant elements like your logo or a catchy slogan or other such resources. These are the elements that will help Internet users remember your brand at a glance. Be careful to use only images that do not infringe on copyright!
Tip 4: Keep the banner simple and avoid long texts
“Less is more! From experience, too much text on a banner can be difficult to read and discourage your target from clicking. Keep the design simple and avoid long texts. When it comes to creativity, keep your sentences short and punchy. You can also communicate on a specific subject, such as news, products, or a project.
Tip 5: Think “mobile first” and create a responsive banner
More and more people access the internet via their smartphones. Make sure your banner displays well on all devices by designing it “mobile first”. Your banner should also be responsive, i.e. automatically adapt to the screen size. Depending on your mobile device, the size of the screen may change. Be sure to adapt the format of your LinkedIn photo to fit all models!
Tip 6: Use LinkedIn banner templates
If you don’t know how to make your professional banner, you can use a template. Many online tools allow you to design banners, like Canva or Bannersnack. These tools offer hundreds of banner templates that you can customize to your liking.
By following these tips, you’ll be able to put together an impactful and professional LinkedIn banner. Take the time to design it well and don’t be afraid to test different ideas to find the one that will work best for your brand.
How to change your LinkedIn cover photo?
Among its many features such as LinkedIn advanced search, lead gen. forms, and all the different subscriptions, the platform allows you to change your photos in a very simple way.
To do so, go to the “Profile” section of your home page. Then, click on the “Edit Banner” button located at the top of your current banner. Then select the image you want to use as your new banner and upload it. LinkedIn will then offer you some tools to customize your banner, such as cropping or rotating. Once you’re happy with the result, click “Save Changes” to approve your new banner.
With this information, you now know how to change your cover photo on LinkedIn! Don’t hesitate to test different banners to find the one that best represents you. And remember, you can always change your banner at any time if you want to update it. If you need help, go directly to the tool’s FAQ.
Which tools to use for your LinkedIn banner?
If you want to create a professional LinkedIn banner, you may need the skills of an expert, take a training course, or use quality design tools. Fortunately, there are several online tools that can help you design an effective LinkedIn banner:
- Canva
- Bannersnack
- Adobe
Canva
Canva is the perfect platform to design a professional LinkedIn banner in minutes, without the need for a graphic designer.
To start making your LinkedIn banner with Canva, go to canva.com and select “Banners” from the menu. Then, choose the banner template you want to use. Canva has many professional templates, so all you have to do is select the one that best suits your image.
Once you have selected a template, you can customize it to your liking by adding your logo, images, and text. You can also add effects to your images, choose professional fonts, and much more.
When your banner is ready, just save it as a PNG or JPG and upload it to your LinkedIn profile. You can also share your banner on social networks with one click.
Adobe
Adobe is one of the best platforms to create your LinkedIn cover photo. With Photoshop and Illustrator software, you can easily set up an attractive and professional banner that can really help improve your visibility on this social network. Follow these simple steps to get the best results:
1. First, open Adobe and select “New”.
2. Next, choose the size of your banner. LinkedIn recommends a width of 1584px and a height of 396px.
3. Once you have selected the size, add text and images to your banner. Be sure to use only professional fonts and high-quality images.
4. Finally, save your banner and upload it to your LinkedIn profile. That’s it, you now have the perfect LinkedIn banner!
Bannersnack
Bannersnack is an online software to create banners for your social profiles, websites, and more. It is easy to use and offers many professional templates that you can customize to your needs.
Here is how to use Bannersnack to make a LinkedIn banner:
1. Go to the Bannersnack website and create a free account.
2. Once you’re logged in, click the “Create Banner” button at the top of the screen.
3. Select the banner template you wish to use. There are many professional templates available, just browse and select the one you prefer.
4. Customize your banner by adding your own image, text, and colors. You can also change the size of the banner if needed.
5. Once you are satisfied with your banner, click the “Upload” button at the top of the screen.
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