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Automate lead gen, and you’re taking a big step toward scaling your business. But before you do, it’s important to recognize the fine line between effective automation and coming across as spammy.

No one wants to feel like they’re being pitched something, especially if they have no idea who you or your company are. So persistent, generic sales messaging sent out of nowhere can often come across as nothing more than spam to be ignored. 

In this guide, you’ll learn how to automate lead gen without sounding robotic using voice, personalization, multichannel flows, and real conversation tactics. These 8 tips will help you boost reply rates, protect your reputation, and turn automation into a growth engine that feels anything but spammy.

1. Use small, targeted Lists to automate lead gen effectively

Understand your audience:

Define a shared ICP

Define a clear Ideal Customer Profile (ICP) that includes demographics, behavior patterns, and specific needs. This helps tailor your outreach messages to resonate with the right people.

Leverage LinkedIn interactions:

Using the La Growth Machine Intent Data feature, you can instantly import lists based on the people who have liked or commented on a post, or even registered to a LinkedIn event. This means that through carefully choosing which post or event to pull from, for example a competitor’s post, you know that you’ll be pulling a list of potential customers that have already shown interest in your product.

Benefits of short lists:

  • Enhanced personalization: With a smaller, more targeted list, you can craft messages that speak directly to the needs of each segment.
  • Higher engagement rates: Targeted lists often result in higher open and response rates because the content is more relevant to the audience.

Expert Tip 🧠

“Don’t be scared of having small lists, because you might want to outreach to multiple people within the company. Especially if you’re an agency, we need champions within the companies to be able to actually sign agreements.”

– Noëmie Jacquemin, Co-Founder of Namko Agency

2. Avoid the hard sell: no pitching in initial contacts

One key takeaway from the experts is the importance of building rapport before diving into sales pitches. Your initial contact should be about establishing a connection and understanding the lead’s needs, not selling. So avoid “a pitch slap” with your Calendly link inside.

  • Engage with genuine interest: Start conversations with questions or comments that show genuine interest in the lead’s business or industry.
  • Provide value first: Share valuable insights or resources that can help your leads before pitching your product or service.

3. Leverage personalization with Voice Messages and Real Chat Mode 

The power of voice:

Incorporating voice messages into your outreach can enhance engagement up to 50% by adding a personal touch that text often lacks. Include personalized AI Voice Messages in your sequence, making your outreach feel more organic while still remaining automated. 

Expert Tip 🧠

“If you don’t speak like a robot and smile when you speak, people reply to you because you sound human. When I receive voice notes and they’re speaking on the same frequency, I’m just like, oh I’m getting pitched something.”
– Noëmie Jacquemin, Co-Founder of Namko Agency

Benefits of using voice messages:

  • Increased curiosity and engagement: People are naturally curious about voice messages, which can lead to higher engagement.
  • Authenticity and human connection: Voice notes convey tone and emotion, helping to build trust and rapport.

The power of conversation:

Using Real Chat Mode for your outreach helps create interactions that feel more natural and less scripted. Each message in your sequence is sent as a short, individual line—just like in a real LinkedIn chat—making your approach more authentic, while still benefiting from automation.

4. Build a multichannel strategy tailored to your use case

Different industries require different outreach approaches. For agencies and recruitment, a LinkedIn-first strategy often works best, while email alone might require thousands of messages to generate a single lead.

Steps for effective multichannel outreach:

  • Start with LinkedIn Social Warming: View profiles and connect without immediate pitching
  • Wait 2-3 days before your first message to avoid the “pitch slap” effect
  • Use LinkedIn voice messages as a second touchpoint to spark curiosity
  • Follow up with targeted calls once interest is established

Expert Tip 🧠

“Social warming and setting is really important to create familiarity and trust before you even send the first message.”
– Noëmie Jacquemin, Co-Founder of Namko Agency

5. Automate lead gen to enhance, not replace human interaction

While automation is essential for efficiency, it should not replace human interaction. Use automation to handle routine tasks and free up time for personalized follow-ups and engagement.

  • Automate routine tasks: Schedule follow-up emails and reminders.
  • Personalize where possible: Use data to tailor messages to individual needs and preferences.

Expert Tip 🧠

“Automation is here to support you, but it won’t do the job for you. Don’t automate if you’re not able to close business in the first place.”

– Noëmie Jacquemin, Co-Founder of Namko Agency

6. Analyze and optimize your strategies

Regularly review and analyze your lead generation strategies to ensure they are effective and well-received. Use data analytics to make informed decisions and optimize your approach.

Key metrics to monitor:

  • Engagement rates: Track how often your messages are opened and responded to.
  • Conversion rates: Evaluate how many leads move through your sales funnel.

Trial and error is essential. Not every strategy will work, so be prepared to adapt based on feedback and results.

7. Cultivate a network of advocates

Transforming satisfied clients into brand advocates can be a game-changer for your lead generation efforts. These advocates can provide testimonials and referrals, amplifying your reach and credibility.

  • Deliver consistent value: Ensure your product or service consistently meets or exceeds expectations.
  • Engage with clients regularly: Maintain regular communication to keep your brand top-of-mind.
  • Encourage sharing: Provide incentives for clients to share their positive experiences with others.

Expert Tip 🧠

“Start looking at what you’ve got…there’s always business in your network.”

– Noëmie Jacquemin, Co-Founder of Namko Agency

8. Build a community around your brand

In an era where digital interaction is key, building a community around your brand can significantly enhance engagement and loyalty. This goes beyond simple transactions to create a sense of belonging among your leads and clients.

  • Host webinars and workshops: Offer educational content that provides value and engages your audience, positioning your brand as a thought leader.
  • Develop online forums or groups: Create spaces where clients and leads can interact, share experiences, and connect with your brand.
  • Foster ongoing conversations: Use social media and email newsletters to keep your community informed and engaged with regular updates and insights.

It’s about leveraging your network and creating a space for shared knowledge and growth. Building a community fosters deeper connections and enhances brand loyalty.

Next steps to automate lead gen

If done right, using automation as a part of your lead generation can be immensely beneficial. With the right strategy and considerations, you can easily avoid falling into the pitfall of looking spammy. By focusing on quality over quantity, building genuine relationships, and maintaining a human touch, you can enhance your lead generation efforts and drive sustainable growth.

Remember that the key to successful automation lies in the balance between technology and human interaction. 

Want to learn more? Watch our webinar on ‘How to Automate Lead Gen and Scale Your Business’ now.