Obtaining valuable customer feedback is a crucial step toward growth and success.

We just saw in our Minimum Viability Product (MVP) testing article how client interviews are almost essential for companies to test out their product/market fit.

In fact, before La Growth Machine (LGM) became what it is today, at its launch, we conducted a whopping 550 interviews. We had a poor conversion rate and we received conflicting feedback; our product was too complex by some and too simple by others.

These interviews were essential for gaining a better understanding and making necessary adjustments along the way.

In this article, we will share our insights on how to collect customer feedback effectively, and specifically, how to leverage LGM to optimize this process.

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The Challenge: The Quest for Customer Feedback

Before diving into the incredible capabilities of La Growth Machine, let’s address the core issue – obtaining customer feedback effectively. Whether you’re launching a new product or fine-tuning your existing services, understanding your audience’s needs is paramount.

You must start with a simple question: How can we quickly and accurately gather feedback from our target audience?

The answer is clear: you need a tool that not only facilitates this process but also provides invaluable insights for our product development.

Enter LaGrowthMachine! With how versatile the tool is, no wonder it’s become the go-to solution for startups and small businesses alike.

How to automate your customer feedback collection?

Now, let’s delve into the campaign strategy used by GeneratedBy for gathering feedback and why La Growth Machine is pivotal in this process.

The process can be broken down into 3 phases:

  • Manual prospecting.
  • Automation.
  • Zoom-in.

Phase 1 – Manual phase:

“We began with a manual phase, adhering to the principle that you should only automate something that you know works”.

It’s generally a good practice to automate processes that are already well-established and functioning correctly.

The team measured results using relatively modest sample sizes, with each sample consisting of approximately 50 individuals per persona. This process yielded valuable insights and allowed them to significantly narrow down the target audience.

Ultimately, the company identified three different persona profiles, which they decided to later scale up using La Growth Machine.

At that time, the team consisted of three founders:

  • One oversees the business aspect: They targeted the prompt engineers
  • Another for the technical aspect of the business: Targeted the web developers
  • The third member focuses on marketing: specifically targeting copywriters due to their positive response to testing efforts.

Phase 2 – Scaling the process thanks to LGM

Next, once they got a working process, it was time to shift and scale with La Growth Machine.

They began by crafting different sequences in terms of copywriting, which they A/B tested on relatively small sample sizes.

The team focused on measuring response rates and tracking daily sign-up numbers.

Since this type of outreach campaign was their primary strategy, they found it relatively easy to gauge its effectiveness.

The sequence itself is really simple, it’s only on LinkedIn:

  • You start by visiting the lead’s profile: This will serve as a soft introduction.

Hi {{firstname}}, I’m also a prompt engineer. As such, I’ve developed the GeneratedBy tool which is revolutionizing prompt engineering. There is a free version available and I’d love to hear what you think of it.

Thanks in advance for your feedback, see you soon!

  • Send a first intro message: You explain more in detail why you’ve reached out to them, what your product is, and how it might help them solve their pain point.
  • Wait for an appropriate amount of time: Only you can determine; it depends on your audience, their level of activity on the platform, their line of work, etc.)
  • Visit profile again: If they don’t reply, this serves as a soft reminder, they will receive a new notification and they will remember your message.
  • Send one follow-up message: Depending on your audience and their behavior around the channel you chose to reach them on, send however many follow-ups you deem appropriate.

Two things to note here:

  • The team decided to adopt a LinkedIn-only approach because Prompt Engineers specifically have not yet been over-solicited on LinkedIn.
  • This particular sequence and the screenshot of the results that will follow are from the US campaign, a target that’s much more in tune with Generative AI tools than the French community for instance.

Phase 3 – Zero in on the segment that worked best

In a subsequent stage, the team zeroes in on the target audience that yielded the most promising return on investment, namely, Prompt Engineers.

Today, La Growth Machine achieves nearly a 50% acceptance rate on LinkedIn within this specific demographic, with an impressive 25% reply rate!

Final Thoughts

In conclusion, La Growth Machine is considered a game-changer for businesses that look to collect customer feedback. Not only in terms of gathering feedback but also in building a thriving community of users.

That said, sending feedback requests to your target audience on LinkedIn is far from being a hands-off process or the endpoint:

  • You have to put in the effort in replying to those LinkedIn messages within 24 hours. This emphasizes that there’s a genuine human touch behind the automation.
  • Your approach should revolve around encouraging users to sign up and provide feedback after trying the platform.