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Picture this: You wrote a great sales icebreaker, explained your value proposition clearly, and proudly displayed your social proof. Despite these multi-channel follow-ups, you’re still not getting enough replies. 🥲
Your last resort is to ask if they can redirect you to the right person within their team.
I don’t know about you, but whenever I get that kind of email from a random, it feels just a tiny bit condescending. Am I the only one?
Don’t get me wrong, it’s a good last resort, but it’s not as good as the multi-identity strategy using La Growth Machine!
Want to 3x your last message reply rate? Read on!
What is the multi-identity approach?
Just like multi-channel strategies, multi-identity approaches rely on using another team member from your team to reach out to your leads.
Basically, if my outreach failed to deliver a reply, then Adrien (my colleague) steps in.
It’s as simple as that. However, don’t just start yet another cold sequence. That wouldn’t work and would just piss your leads off.
Why does it work so smoothly? 🤔
Because it feels human and personable. No current sales organization goes as far as multi-identity strategies, especially one who goes up the seniority! It’ll be so unexpected to your lead (and flattering), that they won’t think for a second it’s automated.
The multi-identity approach works amazingly if you play it right. Follow along because we got some ground rules to lay:
Be transparent:
If you’re starting yet another sequence that doesn’t take into account your first team member’s attempt, you’ll be busted right away for automated sequences. Or worse, you’ll look disorganized! 😬
Be transparent about your second prospecting attempt. Own the fact that you’re reaching out again because they’re such a high-priority account for instance!
Simple, flattering, efficient:
Hey, I know Amine already tried to reach out, but you’re a top priority account and we strongly believe we should work together. Let’s make that meeting happen!
This way you also get bonus points for flattering the lead! Even more so if you’re using the right profile to send it!
Use a senior profile as the second identity:
Since the strategy is to praise and validate the lead by showing strong determination to meet with them, it works even better if you’re using a senior profile (such as a VP of Sales or even the Founder) for that second point of contact.
Selecting the right profile as a second identity is key here – work up the ladder:
- Identity 1: Salesperson (Account Manager)
- Identity 2: Head of Sales
- Identity 3: Founder
Start with LinkedIn, fall back on email!
For this to work, you need to showcase the new sender’s seniority- aka their job title.
That’s why we start with LinkedIn! And of course, we start with a connection request that includes a note!
Here’s what that should look like:
Hey Camille, I know Amine already tried to reach out, but you’re a top priority account and we strongly believe we can help you save a lot of time on your multichannel outbound! Let’s make that meeting happen! (209 characters)
Expert Tip 🧠
Outreach via LinkedIn is great – once you send that connection request, your lead will see your photo, your bio, your headline, etc. Use that to your advantage by adjusting your LinkedIn profile to build trust.
Here, the founder title stands out, and they can always visit your profile to have more info!
After three days, fall back via email. Again, keep it simple and straightforward:
Subject: You’re our priority for Q4!
Hey {{firstname}},
I’m personally reaching out after Amine’s attempt to set up a call with you to showcase La Growth Machine’s multichannel automation capabilities.
I’m the founder of LGM – {{companyName}} is on our top 50 accounts we absolutely want to add to our cutomer hall of fame.
Given your sales team size, that you’re using Hubspot as a CRM, and that your target is strongly active on LinkedIn, I’m sure we can help you drastically improve your lead automation strategies.
Would love to set up a call later next week, if the timing is right for you?
I mean, sure, you can do it manually. But as you know, here at La Growth Machine, we don’t like to do stuff manually.
How to automate this approach using LGM?
La Growth Machine allows you to build powerful multichannel sequences, and by utilizing the “Add to Audience” action button, you can send your lead who’s been ghosting you automatically to another campaign.
Let’s take this sequence as an example:
Now the lead will be automatically activated by your founder or another C-level executive in your organization!
The campaign itself is very simple, no extra fluff:
- Step 1: A simple and honest connection request note:
Hey {{firstname}}, I know Amine already tried to reach out, but you’re a top priority account and we strongly believe we can help you save a lot of time on your multichannel outbound! Let’s make this happen!
(207 characters)
- Step 2: This is followed by a very blunt LinkedIn message if they accept your request.
Great to connect! When would you be available for a chat with Amine, you, and me?
Would love to deep-dive into your current outbound process and show you how La Growth Machine can drastically improve your performance and operations!
- Step 3: If they don’t accept you, the last email is to close the loop!
Subject: You’re our priority for Q4!
Hey {{firstname}},
I’m personally reaching out after Amine’s attempt to set up a call with you to showcase La Growth Machine’s multichannel automation capabilities.
I’m the founder of LGM – {{companyName}} is on our top 50 accounts we absolutely want to add to our cutomer hall of fame.
Given your sales team size, that you’re using Hubspot as a CRM, and that your target is strongly active on LinkedIn, I’m sure we can help you drastically improve your lead automation strategies.
Would love to set up a call later next week, if the timing is right for you?
{{signature}}
You’re now all set for a great multi-identity strategy – fully automated thanks to La Growth Machine!
It’s up to you now!
We’ve shared with you the basics. Find the right senior member in your organization to use, adapt the copywriting, and just go for it!
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