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Academy / Master Allbound Strategies

Master Allbound Strategies

Growth
Sales

Master the art of Allbound outreach by blending inbound and outbound into one powerful workflow.

Learn how to automatically find, enrich, and engage leads across Email, LinkedIn and Twitter with smart sequences designed to drive real conversations and close more deals.

Allbound Strategies Course Presentation
La Growth Machine Logo

Co-created with 10+ experts

& La Growth Machine

300+

students

Beginner

Start course

Who is this for?

This course is for B2B sales & growth professionals who want to:

If you’re stuck between inbound that’s too slow and outbound that’s too aggressive, this course is for you.

You’ll learn how to blend both into a seamless Allbound strategy that brings you more qualified leads, faster.

You’ve tried cold email or LinkedIn alone but reply rates stay low.

Learn how to design smart sequences (LinkedIn, Email, Twitter) to boost your reply rate.

Learn how to build truly personalized campaigns.

We’ll show you how to engage leads at the right time, with the right message, on the right channel.

Allbound means smarter targeting, better timing, and replies that turn into meetings.

30

Lessons

13

Resources

106

Minutes

What you’ll learn?

1

What is Allbound?

11:00
1. Introduction: What is Allbound?
1:00
2. Allbound meaning and definition
4:00
3. Why Allbound matters in the B2B buying journey
3:00
4. Marketing & Sales alignment through Allbound strategies
3:00
2

How to leverage buying signals and intent-based marketing

22:00
1. Introduction: What is Intent-Based Marketing and why it matters
2:00
2. Understanding Intent Data: what it is and how to use it
3:00
3. The main types of Intent Signals you should track
5:00
4. How to use Intent Data to segment and qualify your audience
2:00
5. How to leverage LinkedIn Intent Signals for prospecting
3:00
6. How to use Job Switch Signals to target new opportunities
3:00
7. How to use Website Visitor Signals to qualify your leads
4:00
3

Lead management: enrich and qualify your leads

19:00
1. Introduction: Mastering Lead Management for better prospect conversion
1:00
2. Lead Segmentation: how to drive smarter actions
3:00
3. Lead Enrichment: know your prospects better
4:00
4. Lead Qualification process : MQL, SQL, BANT, and MEDDIC explained
5:00
5. Allbound Lead Scoring: how to prioritize prospects
6:00
4

Lead engagement: connect with prospects wherever they are

17:00
1. Introduction : Lead Engagement: how to connect and drive results
1:00
2. What is Social Selling? Definition and LinkedIn best practices
5:00
3. Building a winning multi channel strategy for B2B sales outreach
4:00
4. Retargeting Strategy: From ad clicks to sales conversations
4:00
5. Event Lead Generation: engage and convert prospects
3:00
5

Tracking campaign performance and optimizing results

23:00
1. Introduction : Tracking campaign performance: how to measure and improve your results
1:00
2. KPI Performance: Content Marketing in Allbound strategies
5:00
3. KPI Performance: Lead Gen & Outreach in Allbound strategies
4:00
4. Conversion Rate Optimization: how to run A/B tests and improve results
5:00
5. Performance Tracking Tools: how to build a reporting dashboard that works
8:00
6

Scaling your Allbound strategy for sustainable growth

14:00
1. Introduction : Allbound Strategy: how to scale and structure your process
1:00
2. How to build a sales process and align marketing and sales
4:00
3. Allbound team: how to recruit and structure marketing and sales teams
5:00
4. Automate your outreach to scale sales and improve personalization
4:00

Module 1

What is Allbound?

Allbound combines the best of inbound and outbound strategies to create a seamless lead generation engine. In this lesson, you’ll discover what it is, why it works, and how to start using it to drive better results.

Start course