Can you automate social warming? (Spoiler: Yes, but not like a robot)

Prerequisites before you automate social warming

Know your persona

Not just the job title—the pain. What keeps them working late? What’s blocking their next promotion? What would make their day easier?

The truth? Prospects don’t care about your product. The real question in their head is:

“How can I do my job better, faster, and easier so I get to leave work on time and spend time with my family or get a promotion faster?”

If you don’t have that locked in, your outreach and your content will miss the mark. Every campaign, every message, every post—deliver value, cut the fluff, and make yourself useful.

Checklist:

• Map out your ICP’s pain points and ambitions.
• Build campaigns around what they care about, not what you sell.
• Keep every touch laser-focused on value.

Optimize your LinkedIn profile

First impressions matter—even more when you’re automating touchpoints. If your profile screams “salesy,” expect tumbleweeds.

“We don’t want them to have the impression that they’re going to get pitched 5 minutes after they accept your connection request.” – Viktor Hatfaludi

How to look like a pro, not a pitch-bot:

1. Lead with value: State exactly what’s in it for them, high up in your summary.
2. Share content: Frameworks, playbooks, ungated value (think: lead magnets you can track).
3. Write a crystal-clear value proposition: Make it obvious who you are, what you know, and how it helps them.
4. Don’t hide your expertise: Share wins, frameworks, and practical resources.

If you can’t say in one sentence why someone would benefit from being in your network, rewrite it until you can.

Find the right prospects

Don’t reinvent the wheel every week. As Viktor recommends:

“Stop wasting time developing new ways to build lead lists every week. There are only so many prospecting scenarios that move the needle.”

Viktor has also created a comprehensive guide to help you find the right prospects by creating compelling content on LinkedIn. Here are the key takeaways:

• Use a stronger, more specific hook
  Your current hook (“I write my LinkedIn posts…”) is honest, but a little too generic. Try something more intriguing like:
  • “Why I almost never write my own LinkedIn posts”
  • “I use a shared Notion with a writer to publish on LinkedIn. Here’s the process.”
    
• Improve visual hierarchy
  How to write an engaging LinkedIn post? To make it easier to scroll and digest:
  • Break up the text
  • Use numbering or bullets for key steps
  • Highlight keywords in bold or ALL CAPS
    
• Clarify your intention
  Is this a simple knowledge share? An invitation to collaborate? A conversation starter? Refine your closing line into a single, punchy question:
  •  “What’s your process for writing (or outsourcing) your LinkedIn content?”
    
• Bonus
  If content creation is part of how you scale, say it. A single line tying this back to your business mindset (buying, structuring, scaling) can add a unique and powerful layer.

To access the full guide, click here.

Nurture and engage: Become a familiar face

This is where automated social warming can scale your presence if you keep it human. People reply to names they recognize. That’s the whole point of social warming: create micro-moments of visibility before you ever reach out.

Viktor’s top tips for building familiarity with your leads:

Land in their notifications:

• View their profile.
• Follow them.
• Like their posts/comments (scrape the right posts using LGM, even from competitors).
• Start real conversations in the comments.
• Tag them when relevant—never spammy.

Go where they hang out:

• Engage with the creators they follow.
• Join their communities and contribute before you pitch.

Post daily on relevant channels: Especially in the first 2 weeks after connecting.

Warm introductions: If you share a mutual connection, use it.

All of this builds the kind of recognition that makes your cold outreach not feel cold—and drastically increases your reply rates.

Build authority in your domain

Your content strategy should do two things:

Show you understand their challenges (high-value insights)

Examples:

• Share industry-specific frameworks: Create and share a “6-step tech Sales qualification framework” if you’re targeting sales leaders, or a “Marketing attribution model that actually works” for CMOs.
• Deconstruct common problems: “I analyzed 50 SaaS onboarding sequences and here’s where 90% of them lose users” demonstrates deep understanding of product challenges.
• Publish counterintuitive insights: “Why most sales teams focus on the wrong metrics (and what to track instead)” positions you as a forward-thinker.

Prove you’ve helped people like them before (success stories).

Yes, you can get leads at this stage.

Examples: 

• Case studies without the pitch: “How a Series B FinTech Reduced CAC by 38% in 60 Days” tells a story without screaming “hire me!”
• Before/after transformations: Share concrete metrics—”From 3% to 12% conversion rate”—with a brief explanation of how you helped make it happen.
• Guest testimonials: Have a client record a 60-second video sharing their experience working with you. The social proof is exponentially more powerful coming from them rather than you.

The gold standard:

• Post daily if you can
• Use Viktor’s content strategy for startups
• Mix concrete examples, reflections, and questions for maximum engagement
• Make your posts visually easy to scan—break up paragraphs, number steps, bold keywords

Should you automate everything?

Let’s be clear: automation is a tool, not a replacement for strategy.

“The only reason you would automate something in your Outbound campaign is if you would do the same thing repeatedly. If it is not the case, you should not automate those types of actions.” – Viktor Hatfaludi

Automate the repeatable.

• Profile visits? Yes, you can do it automatically with LGM.
• Liking posts? Absolutely.
• Sending a standard follow-up after no reply? For sure.

Don’t automate the human stuff.

• Custom comments.
• Personalized content/DMs.
• Real engagement in communities.

How to automate social warming with LGM (workflow example)

Here’s how a real-life social warming campaign with LGM looks—balancing automation and authenticity.

Step 1: Like a post

Show up in their notifications organically. Wait a day or two.

Step 2: Send a connection request

Now your face and name are familiar from the like.

In LGM, craft your connection note and drop a link to valuable content (not a sales pitch).

Wait 15 days.

Step 3: Invite accepted? Follow-up

LGM can send a personalized voice message as a follow-up (using AI to clone your voice for the “Hello” and the recipient’s name).

Human, friendly, and stands out in a crowded inbox.

Step 4: No response? Like another post

Light touch, stays top-of-mind, never pushy.

Why it works: Each step increases familiarity and delivers value, so your eventual outreach feels like a warm intro, not a cold pitch.

Building an Audience with LGM

• Step 1: Click “all leads” in LGM.
• Step 2: Click “import from LinkedIn.”
  • You can import leads who engaged with your posts or a clean list you’ve built.
• Step 3: Copy-paste the Sales Navigator link into LGM (import up to 2,500 leads!)
• Step 4: Launch a campaign from scratch with your new audience.

Next steps

Automating your social warming is about scaling what works, so you can spend your best energy on the moments that matter.

• Don’t automate what should feel unique. Automate everything else.
• Know your persona, optimize your profile, and build lists that matter.
• Use LGM to scale your presence, not your spam.
• Authority and trust are built in the gaps between automations—show up, share value, and stay real.

The future of Outbound is warm, relevant, and (yes) automated. But only if you do the work up front.

Ready to turn cold prospects into warm replies? Time to put your social warming on autopilot—the right way.

Watch our full webinar with Viktor to learn how to build your multichannel workflow with LGM.