RB2B + La Growth Machine: turn website visitors into conversations.
RB2B identifies the people browsing your site. La Growth Machine puts each one in an audience in real time and starts a LinkedIn, voice and email sequence, while they still remember you.
No code: paste one URL in RB2B
Someone just read your pricing page. Don't wait for them to fill a form.
Most visitors leave without a word. RB2B tells you who they are. La Growth Machine makes sure a real conversation starts, on the channel they're most likely to answer.
Identify
RB2B resolves visitors to a person, with a LinkedIn profile, contact-level in the US.
Capture
Each visitor lands in a La Growth Machine audience, with the page they saw.
Engage
Your campaign reaches out on LinkedIn, voice and email, automatically.
One URL, no code
RB2B has a built-in La Growth Machine integration. Paste your La Growth Machine visitor URL, with your API key and the name of the audience you want, and save. That's the whole setup.
RB2B sends a visitor as soon as it has their LinkedIn URL and first name. Turn on repeat visitor data if you want returning visitors too.
The URL to paste in RB2B expand_more
https://apiv2.lagrowthmachine.com/flow/leads/visitors/rb2b/Your audience?apikey=YOUR_API_KEY
Pick any audience name, spaces included. The audience is created on the first visitor.
The URL is set on the RB2B side, and documented with the website visitor webhooks in our API docs.
Every visitor, with the context to personalize
La Growth Machine maps RB2B's data onto the lead: name, title, company, business email, website, industry, location. The rest becomes custom attributes you can use in your messages.
Mention the page they saw, adapt your angle to company size, or skip the visit entirely and just pitch well. Your call.
Custom attributes from RB2B expand_more
- Employee count
- Estimated revenue
- State
- Zip code
- Seen at
- Referrer
- Captured URL
- Tags
A sequence built for warm visitors
We run it on our own US traffic: a LinkedIn invitation with a note, a voice message and a demo video once accepted, an email if not. The visitor gets a personal touch from a real person while your site is still fresh in their mind, on the channel they are most likely to answer.
Attach the audience to a campaign and new visitors join the running sequence as RB2B identifies them.
The sequence we used expand_more
- Already connected on LinkedIn? Stop.
- LinkedIn invitation with a note. Pitch yourself, don't say "you visited our site".
- Accepted within 7 days: voice message, then a DM with a demo video.
- Not accepted: an email with the demo video.
How to get started?
Five minutes, no code.
- keyStep 1
Copy your API key
In La Growth Machine: All settings, Integrations & API, API.
- linkStep 2
Build your URL
Add your key and an audience name to the visitor URL.
- integration_instructionsStep 3
Paste it in RB2B
Integrations, La Growth Machine, View Integration, paste the URL, Save.
- rocket_launchStep 4
Launch the campaign
Attach the audience to a campaign. New visitors join it automatically.
Go further with RB2B
Webinars, playbooks and guides from the La Growth Machine team and our partners.
Turn website visitors into revenue
Adam Robinson, CEO of RB2B, and Brice Maurin, CEO of La Growth Machine, walk through the workflow.
Watch the replay arrow_forward content_copyTemplateRB2B x La Growth Machine workflow
Our own campaign for website visitors, ready to duplicate.
Get the template arrow_forward articleArticle84 buying signals for B2B outbound, ranked by how fast to act
Where a website visit ranks, and how fast to follow up.
Read the article arrow_forwardFrequently asked questions
Want the full workflow? Get our RB2B + La Growth Machine template.
Does it work outside the US? add
RB2B identifies people at contact level in the US only. Company-level identification works globally, but La Growth Machine needs a person's LinkedIn URL and first name to create the lead.
Which plans do I need? add
La Growth Machine Pro or above, for the API key. On RB2B's side, integrations beyond Slack and Teams are on the Pro and Pro+ plans.
Will returning visitors create duplicates? add
Repeat visitor data is off by default. If you turn it on, RB2B warns that it can create duplicates.
Can I use Warmly instead? add
Yes. La Growth Machine has the same ready-made visitor URL for Warmly. See our Warmly integration.