Master Outbound Sales

Growth

Sales

Master the art of modern outbound sales by learning how to craft, automate, and optimize multichannel outreach strategies. This journey walks you through every step of the outbound process, from identifying the right leads to booking meetings at scale.

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Marion Regimbeau

Experte Outbound

450+

students

Beginner

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Who is this for?

This program is built for sales professionals who want to:

Build outbound processes that don’t rely on guesswork or brute force

Many sales teams start outbound with no clear framework, relying on intuition or sheer volume. This leads to inconsistent results, wasted time, and missed opportunities. By building a structured outbound process, you can replace guesswork with data-driven decisions and scalable systems.

Turn cold leads into real conversations and qualified pipeline

Cold outreach often feels like shouting into the void: low reply rates, generic messages, and no real engagement. The challenge is turning those cold leads into warm conversations that actually move opportunities forward. This requires personalization, timing, and multichannel tactics that spark interest.

Scale their prospecting while staying relevant and targeted

Scaling prospecting usually means sacrificing quality for quantity, leading to spammy outreach and damaged brand perception. The key is finding ways to increase volume without losing relevance, using automation, smart targeting, and messaging that feels personal at scale.

Lessons

Resources

minutes

What you'll learn

Module 1 - Defining my targets

Module 2 - Building my database

Module 3 - Enriching my database

Module 4 - Automating my outreach

Module 5 - Managing replies & optimizing my performance

Module 6 - Building a lead machine

Lesson

Chapter 1 – How to define my targets

Before diving into the theory, let’s look at why segmentation is critical in outbound prospecting. Based on La Growth Machine’s data, campaigns that target well-defined personas see.

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