Can you imagine your business growing without having to do any of the work? Well, that’s what automated lead generation can do for you.

It takes all of the hassle out of prospecting and finding new customers. All you have to do is set it up and run it!

In today’s fast-paced business environment, it is more important than ever to find efficient ways to generate leads. This is where automated lead generation comes in.

By harnessing the power of technology and advanced marketing strategies, you can drastically increase your sales without lifting a finger.

But what is lead generation automation exactly? Why do you absolutely need it? And how can you best maximize the ROI of your investment?

In this post, we’ll show you the basics of automated lead generation and take your business to the next level.

Let’s dive right in!

What is automated lead generation?

At its core, automated lead generation is a powerful marketing strategy that leverages automated processes and technology to quickly identify and connect with leads.

This can include a variety of tactics, such as:

  • Targeted email campaigns
  • Automated ad campaigns on social media platforms
  • Automated chatbots that help qualify and nurture leads
  • And many more!

For 9 out of 10 salespeople, lead generation is the biggest challenge they face. It means spending hours on the phone trying to connect with prospects only to hear “no” time and time again.

The idea is that by using lead generation automation, you can streamline these processes and connect with more qualified leads in a fraction of the time.

Why do you need automated lead generation?

Whether you are just starting out or looking to grow your business, automated lead generation can help you achieve your goals.

With the right tools and techniques, it is possible to generate leads more quickly, nurture leads more efficiently, and ultimately close more sales.

The sky is the limit when it comes to the potential benefits of automated lead generation. It can help you:

  • Drive sales and revenue growth; by using the right channels
  • Build brand awareness and credibility; by targeting the right audience and reaching out at the right time
  • Gain insights into your customer base; by tracking and analyzing data about what works and what doesn’t
  • Gain better-quality leads; by filtering out the leads that aren’t a good fit for your business
  • Reduce your marketing costs: By using automated tools and processes, you can significantly reduce the time and resources you spend on lead generation
  • And much more!

This is precisely the added value of a good sales automation tool such as LaGrowthMachine. By automating time-consuming tasks related to prospecting, we save you an immense amount of time – and therefore money – for 3.5x more leads generated on average.

Overall, whether in B2B or B2C sales, automated lead generation offers significant benefits for businesses of all sizes. Whether you are just starting out or looking to scale, automated lead generation helps you achieve your growth goals.

workflow LGM

How to implement automated lead generation in your business?

Now that you understand the benefits of automated lead generation, how can you start implementing it in your own business?

There is no shortage of lead generation automation strategies and tools out there, so it’s important to carefully evaluate your options and choose the right solution for your unique needs.

That said, we’ve compiled a few strategies and tips you can use to start with automated lead generation.

Get 3.5X more leads!

Do you want to improve the efficiency of your sales department? With LaGrowthMachine you can generate on average 3.5x more leads while saving an incredible amount of time on all your processes.

By signing up today, you’ll get a free 14-day trial to test our tool!

Try now for free!

Automated cold outreach:

The first strategy we will cover is automated cold outreach, which involves using automated tools – such as email automation and social media scrapers– to reach out to new leads at scale.

You can do this through automated drip campaigns, automated sales emails, and other automated processes.

Reaching out to hundreds of people in one day may sound automated and impersonal, but reality is different.

When done right, automated cold outreach can be a highly effective in generating leads and building relationships with your leads.

How do you do it right? You might ask. Well, here are a few tips:

  • Work thoroughly on your tartgeting and segmentation strategies to ensure that you are reaching out to the most relevant leads.
  • Personalize your outreach copywriting to make it more personal and engaging. Include their name, company information, or other personalized details in your automated messaging.
  • Use a multichannel approach to your outreach, combining automated email with social media messages, for instance. This will help you reach more leads at scale, while also ensuring that none of them slip through the cracks.
  • Always keep an eye on your interactions, and make sure to follow up as soon as you humanly can. This will help you maintain a good relationship with your leads and establish yourself as an authority in the industry.
  • Lastly, get yourself a sales prospecting tool that can do all of the above and more, something like LaGrowthMachine! We do all the arduous work for you so you can focus on engaging with your leads and closing deals. And the best part about it? You can do it all in one place directly on our platform! With our newest Inbox feature, you can follow all the messages sent from your campaigns (emails & Linkedin DMs alike). You can also keep interacting with your leads directly from the LaGrowthMachine application.
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Inbox by LaGrowthMachine

Automated ad campaigns:

Run automated ad campaigns to reach even more leads and expand your reach in your target market.

Whether you use Facebook, LinkedIn, Google Ads or other ad platforms, automated ad campaigns can help you attract new prospects and stay top of mind with existing customers for far less cost than traditional lead generation strategies.

To get started with automated ad campaigns, make sure that you have a clear understanding of your target audience and how they interact with online advertising.

You will also need to set up effective targeting and segmentation strategies, as well as develop compelling ad copy to draw attention and drive conversions.

Once you’ve got the basics sorted out, you can start running automated ad campaigns across multiple channels with just a few clicks. By automating your ad campaigns, you can reach more leads and scale your efforts without spending too much time or effort on manual management.

Inbound marketing:

At its most basic level, inbound marketing consists of bringing leads and customer to you, instead of you going to them, which is what we call outbound sales.

This can be achieved through a variety of methods, including:

  • SEO: Creating compelling content that attracts organic search traffic
  • SEA: Using targeted ads to reach your ideal customers online
  • Social Media Advertising: Leveraging social media to engage and build relationships with your target audience.

Other key components of inbound marketing include building an effective website, establishing a strong online presence, and using analytics tools to track and optimize your results.

If you’re looking to implement an inbound marketing strategy for your business, start by doing some research into the different approaches and tactics that are available to you.

With the right approach and the right tools, you can use inbound marketing to generate more leads and increase sales for your business.

Another key component of inbound marketing is automation. By automating certain processes like email marketing and lead nurturing, you can free up your time and resources to focus on other areas of your business.

automation button

Which lead generation automation tool(s) to use?

Having learnt about the different methods and tactics of lead generation automation, the next step is to choose the right tool for your business.

When it comes to lead generation in general, there’s a ton of specifics you need to pay attention to.

It’s not easy to decide which tool is the right fit, as there are many factors to consider, such as features, pricing, and support.

Here’s a list of famous tools you can use based on your specific needs and goals:

  1. Data collection: Sales Navigator, Phantombuster, Clearbit, Duxsoup, LinkedHelper
  2. Creation of sales pipelines: LaGrowthMachine, Pipedrive, Hubspot, Zendesk, Salesmate
  3. CRM: Pipedrive, Zapier, Salesforce, Axonaut, Hubspot, Zendesk, Monday
  4. Appointment management: LaGrowthMachine, Calendly, Arrange
  5. Creation of email templates: LaGrowthMachine, SendInBlue, MailChimp, Lemlist, Hubspot

That’s right! We at LaGrowthMachine grant you full access to our team of copywriting experts who are ready to help you at any time 🥳

lgm ask for review
Our “Ask For Campaign Review” feature

As multichannel sales experts, our team is very used to the best practices when sending marketing emails, running sales prospecting campaigns, and targeting highly-qualified leads.

So whether you’re looking to improve your conversion rates or increase the number of leads your team is generating each month, we can help.

Ultimately, the best tool for you will depend on your specific business needs and goals, so do some research to find the right solution for your unique situation.

With the right approach and the right tools, you can use inbound marketing to generate more leads and increase sales for your business.

Get 3.5X more leads!

Do you want to improve the efficiency of your sales department? With LaGrowthMachine you can generate on average 3.5x more leads while saving an incredible amount of time on all your processes.

By signing up today, you’ll get a free 14-day trial to test our tool!

Try now for free!

Start your lead generation automation now!

So there you have it – the ultimate guide to automated lead generation! We’ve covered a lot of ground in this post, but don’t worry, we’re here to help.

If you want more information on any of these strategies or tools, or if you need help getting started with automated lead gen, drop us a line.

And be sure to check back soon for even more great content on all things marketing and sales!