How To Use Automated Lead Generation To Grow Your Business

What is automated lead generation?

At its core, automated lead generation is a powerful marketing strategy that leverages automated processes and technology to quickly identify and connect with leads.

To make it very simple, lead generation is the practice of obtaining prospective customers – also known as B2B leads. Automated lead generation involves leveraging tools to automate most tasks within this process and save both time and money while allowing you to up your performance.

Great, isn’t it?

This can include a variety of tactics, such as:

• Targeted email campaigns
• Automated ad campaigns on social media platforms
• Automated chatbots that help qualify and nurture leads
• And more!

For every 9 out of 10 salespeople, lead generation is the biggest challenge they face. It means spending hours on the phone trying to connect with prospects only to hear a “no” time and time again.

The idea is that by using lead generation automation, you can streamline these processes and connect with more qualified leads in a fraction of the time.

But there’s more. In the next part of this post, we’ll cover the other benefits of automated lead gen.

Why do you need automated lead generation?

Whether you are just starting out or looking to grow your business, automated lead generation can help you achieve your goals.

With the right tools and techniques, it is possible to generate leads more quickly, nurture leads more efficiently, and ultimately close more sales.

The sky is the limit when it comes to the potential benefits of automated lead generation. It can help you:

• Drive sales and revenue growth; by using the right channels
• Build brand awareness and credibility; by targeting the right audience and reaching out at the right time
• Gain insights into your customer base; by tracking and analyzing data about what works and what doesn’t
• Gain better-quality leads; by filtering out the leads that aren’t a good fit for your business
• Reduce your marketing costs: By using automated tools and processes, you can significantly reduce the time and resources you spend on lead generation
• And much more!

This is precisely the added value of a good sales automation tool such as LaGrowthMachine. By automating time-consuming tasks related to prospecting, we save you an immense amount of time – and therefore money – for 3.5x more leads generated on average.

Overall, whether in B2B or B2C sales, automated lead generation offers significant benefits for businesses of all sizes. Whether you are just starting out or looking to scale, automated lead generation helps you achieve your growth goals.

How to implement automated lead generation in your business?

Now that you understand the benefits of automated lead generation, how can you start implementing it in your own business?

There is no shortage of lead generation automation strategies and tools out there. So, it’s important to carefully evaluate your options and choose the right solution for your unique needs.

That said, we’ve compiled a few strategies and tips you can use to start with automated lead generation.

Automated cold outreach

The first strategy we will cover is automated outreach, which involves using automated tools – such as email automation and social media scrapers– to reach out to new leads at scale.

You can do this through automated drip campaigns, sales emails, and other automated processes.

Reaching out to hundreds of people in one day may sound impersonal, but the reality is different.

When done right, automated cold outreach can be highly effective in generating leads and building relationships with your leads.

How do you do it right? You might ask.

Well, here are a few tips.

Targeting & Segmentation

Work thoroughly on your targeting and segmentation strategies to ensure that you are reaching out to the most relevant leads.

Personalize your outreach

Personalize your outreach copywriting to make it more personal and engaging. Include their name, company information, or other personalized details in your automated messaging.

Multichannel approach

Use a multichannel approach to your outreach, combining automated email with social media messages, for instance. This will help you reach more leads at scale, while also ensuring that none of them slip through the cracks.

Follow-up with your leads

Always keep an eye on your interactions, and make sure to follow up as soon as you humanly can. This will help you maintain a good relationship with your leads and establish yourself as an authority in the industry.

Get a tool!

Lastly, get yourself a sales prospecting tool that can do all of the above and more, something like LaGrowthMachine! We do all the arduous work for you so you can focus on engaging with your leads and closing deals. And the best part about it? You can do it all in one place directly on our platform! With our newest Inbox feature, you can follow all the messages sent from your campaigns (emails & Linkedin DMs alike). You can also keep interacting with your leads directly from the LaGrowthMachine application.

Automated ad campaigns

Run automated ad campaigns to reach even more leads and expand your reach in your target market.

Whether you use Facebook, LinkedIn, Google Ads, or other ad platforms, automated ad campaigns can help you attract new prospects and stay top of mind with existing customers for far less cost than traditional lead generation strategies.

To get started with automated ad campaigns, make sure that you have a clear understanding of your target audience and how they interact with online advertising.

You will therefore need to set up effective targeting and segmentation strategies, as well as develop compelling ad copy to draw attention and drive conversions.

Once you’ve got the basics sorted out, you can start running automated ad campaigns across multiple channels with just a few clicks. By automating your ad campaigns, you can reach more leads and scale your efforts without spending too much time or effort on manual management.

Automated Inbound Marketing

At its most basic level, inbound marketing consists of bringing leads and customers to you, instead of you going to them, which is what we call outbound sales.

But the key component of what we could call “new inbound marketing” is automation. Indeed, by automating certain processes like email marketing and lead nurturing, you can free up your time and resources to focus on other areas of your business.

This can be achieved through a variety of methods, including:

• SEO: Creating compelling content that attracts organic search traffic
• SEA: Using targeted ads to reach your ideal customers online
• Social Media Advertising: Leveraging social media to engage and build relationships with your target audience.

Other key components of inbound marketing include building an effective website, establishing a strong online presence, and using analytics tools to track and optimize your results.

If you’re looking to implement an inbound marketing strategy for your business, start by doing some research into the different approaches and tactics that are available to you.

With the right approach and the right tools, you can use inbound marketing to generate more leads and increase sales for your business.

Which lead generation automation tool(s) to use?

Having learned about the different methods and tactics of lead generation automation, the next step is to choose the right tool for your business.

When it comes to lead generation in general, there are a bunch of specifics you need to pay attention to.

It’s not easy to decide which tool is the right fit, as there are many factors to consider, such as features, pricing, and support.

In fact, you most likely won’t be using just the one tool to generate leads, but rather a combination of tools depending on your business and its needs.

Here’s a list of famous tools you can use based on your specific needs and goals:

1. Data collection: Sales Navigator, Phantombuster, Clearbit, Duxsoup, LinkedHelper
2. Creation of sales pipelines: LaGrowthMachine, Pipedrive, Hubspot, Zendesk, Salesmate
3. CRM: Pipedrive, Zapier, Salesforce, Axonaut, Hubspot, Zendesk, Monday
4. Appointment management: LaGrowthMachine, Calendly, Arrange
5. Creation of email templates: LaGrowthMachine, SendInBlue, MailChimp, Lemlist, Hubspot

Yes, you’ve read well: LaGrowthMachine can do pretty much all of that. And if you turn client, you can ask for campaign reviews from the copywriting of your sales messages to the technical setup of your sequence.

That’s right! We at LaGrowthMachine grant you full access to our team of experts who are ready to help you at any time 🥳

As multichannel sales experts, our team is very used to the best practices for sending marketing emails, running sales prospecting campaigns, and targeting highly-qualified leads.

So whether you’re looking to improve your conversion rates or increase the number of leads your team is generating each month, we can help.

Ultimately, the best tool for you will depend on your specific business needs and goals, so do some research to find the right solution for your unique situation.

With the right approach and the right tools, you can use inbound marketing to generate more leads and increase sales for your business.

Best automated lead generation workflow using LaGrowthMachine:

As we said earlier, you’ll probably be looking at using a combination of lead generation automation tools to meet your needs.

LaGrowthMachine, paired with two other tools, is the optimal solution for attaining a superior lead-to-resources-spent ratio.

You’ll need:

• A LaGrowthMachine license.
• LinkedIn Sales Navigator.
• CRM software -that you probably already have.

Step 1: Connect LaGrowthMachine with your LinkedIn Account

Start by connecting your LinkedIn account to LaGrowthMachine. This will allow you to search and filter leads using LaGrowthMachine’s powerful tools easily.

Next, use LinkedIn Sales Navigator to find leads who fit your target criteria.

You can filter your search results by job title, location, and so many other characteristics.

You can even refine your search based on the years of experience or management titles held by potential candidates within their respective organizations.

If you’re in B2B sales, consider incorporating an Account-Based Marketing (ABM) approach into your strategies to get the most out of your lead generation efforts:

• Navigate to the “Account” section of the Sales Navigator search platform
• Configure your filters
• Retrieve your initial query results comprised of a list of companies or add them to an existing account list.
• Change to the “Lead” section and apply the company information obtained.

This method enables you to target leads within the specific companies you are interested in working with.

Step 2: Import to LaGrowthMachine and Enrich Your Data

Once you’ve compiled a list of leads who fit your target criteria, it’s time to enrich their data.

LaGrowthMachine’s data enrichment tool allows you to get contact information and other lead-related information from a variety of sources.

Simply import your results directly into LaGrowthMachine, and you’re good to go start your first campaign:

1. Select one of our ready-to-use templates or create your own
2. You can now start your first automated multichannel outreach campaign (Email + LinkedIn + Twitter)
3. Lead data will be enriched automatically as you start and go through your campaigns.

You can also use LaGrowthMachine’s built-in analytics to track the performance of your campaigns and optimize them for higher efficiency.

Step 3: Connect LaGrowthMachine With Your CRM

Finally, you can connect LaGrowthMachine to your CRM and keep track of each lead’s response and how their status changes.

We have built-in integrations with HubSpot and Pipedrive. But don’t worry, if you use something else, you can simply use our Zapier integration to create your own custom integration!

For instance, say you label each lead that’s no longer interested in your offer “Cold” or you move them to a different stage of the sales cycle. LaGrowthMachine will keep track of this and update the CRM automatically.

Harnessing the power of these tools, you can simplify and optimize your lead generation process to get better results with minimal effort.

Start your lead generation automation now!

So there you have it – the ultimate guide to automated lead generation! We’ve covered a lot of ground in this post, but don’t worry, we’re here to help.

If you want more information on any of these strategies or tools, or if you need help getting started with automated lead gen, drop us a line.

And be sure to check back soon for even more great content on all things marketing and sales!