LinkedIn is a great site for professionals: it is the largest B2B database in the entire world. Whether you’re looking for a job, you’re working for a recruitment cabinet, or as a salesperson, LinkedIn should definitely be one of your first places to go. But that’s not the only B2B platform on the market! There are a number of LinkedIn alternatives that can provide you with the networking opportunities you need.
What is the purpose of LinkedIn? What are the main insights of using LinkedIn for companies? What are the differences in the market, and what do they propose?
Whether you’re looking for a site that’s more focused on business or one that has a stronger social networking component, there’s definitely an option out there for you. So check out these LinkedIn alternatives and see which one is right for you!
What’s the original purpose of LinkedIn?
LinkedIn was originally created as a way for business professionals to connect with one another. It was seen as a more serious and business-oriented alternative to sites like Facebook and MySpace.
LinkedIn has since evolved and now offers users a number of different features, but its focus on business networking remains the same.
From that original purpose, a lot of professional uses came along on the platform, such as:
sourcing sales leads;
staying up-to-date with industry news and trends;
and connecting with like-minded professionals.
If you’re using LaGrowthMachine for prospecting purposes, you’ll have access to several methods such as:
a real LinkedIn Email Scraper;
get the most out of the LinkedIn algorithm;
export LinkedIn into our tool to improve your data collection;
If you want to know more about it, you can check our Scraping Linkedin post!
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What are the main insights of using LinkedIn for businesses?
To understand the different LinkedIn alternatives and how they can benefit your business, it’s first important to understand the main insights of using LinkedIn:
LinkedIn is a great place to recruit new talents: Remember that LinkedIn is the largest B2B database in the world: With over 800 million users, LinkedIn provides businesses with access to a vast pool of potential job applicants and profiles that might interest you.
LinkedIn is a great tool to prospect B2B leads (you can check our post on LinkedIn Prospecting): LinkedIn is a powerful platform for salespeople. Not only can you find potential leads on LinkedIn, but you can also research them and connect with them in many ways. In fact, some businesses only focus on LinkedIn Lead Generation, and that’s one of the main sales channels we’re using at LaGrowthMachine, as a LinkedIn Scraper.
LinkedIn is a great way to communicate and develop your brand awareness: LinkedIn provides businesses with a great way to communicate their brand message and develop their brand awareness. LinkedIn allows you to post updates, articles, blog posts, and other content that can help you reach your target audience.
LinkedIn is a great solution to connect with new people from your sector: LinkedIn is a great way to connect with new people from your industry or sector. With LinkedIn, you can easily find and connect with other professionals in your field.
Remember that LinkedIn is the largest B2B database in the world: With over 800 million users, LinkedIn provides businesses with access to a vast pool of potential collaborators, friends, professional partners, or even customers!
But that’s not the only LinkedIn use! Aside from companies, there are also a lot of people using LinkedIn to follow new trends in their sector or to find job opportunities.
Therefore, at LaGrowthMachine, we identified 6 different uses for LinkedIn:
In the next part of this post, we’ll have a look at the different LinkedIn alternatives regarding these different uses.
What are the main alternatives to LinkedIn?
As we saw earlier, LinkedIn is a very large solution that can be used for different purposes.
That’s why, depending on what you’re looking for, there are different LinkedIn alternatives that might fit your needs better.
So without further ado, we’re going to give you the 5 best LinkedIn alternatives that we identified for each different use.
5 Best LinkedIn Alternatives for Recruitment
As said above, LinkedIn is a powerful tool for headhunters or recruitment companies.
The reason is simple: LinkedIn is the largest B2B database in the world. Therefore, it gives you access to a vast pool of potential job applicants that you can reach out to or people you might want to hunt whether they’re already occupying a position or not.
But LinkedIn is not the only recruitment solution on the market. If you’re looking for alternatives to LinkedIn for recruitment, we advise you to check the following solutions:
1. Job Case
The most obvious LinkedIn alternative for recruitment is a solution called Job Case.
Job Case is a social media platform for job seekers and businesses.
Recruiters are given the ability to post jobs, manage applications, and communicate with candidates.
Its main benefits are that it’s very user friendly and that it offers a vast pool of potential candidates (over 70 million job seekers).
2. Recruiter Box
Recruiter Box is a recruitment software that helps businesses find and hire the best talent.
The platform provides users with the ability to post and manage job positions, as well as track their performance and communicate with candidates.
The promise of Recruiter Box is that they want to offer a great candidate experience, which is important to attract the best talent.
3. Angel List
Another solution that you should check is Angel List.
Angel List is a website that connects startups with investors, and job seekers with startups.
If you’re looking for a new job opportunity in the startup world, Angel List is definitely a solution you should check. There are several advantages of using it :
You can easily find candidates that are looking for new job opportunities;
You have access to their online CV and bios
It’s free to use.
Glassdoor is a website where people can anonymously review companies and salaries. This is one of the largest platforms for recruitment, with over 50 million monthly users.
If you’re a recruiter, you can use Glassdoor to post job positions and manage applications.
The main advantage of using Glassdoor is that it’s also a great way to improve your employer branding: You can see what people are saying about your company, and take measures to improve it if needed.
Indeed is a global search engine for jobs. With Indeed, you can easily search for job openings all around the world.
Recruiters can create an employer account and post job openings on Indeed.
The main advantage of using Indeed as a recruiter is that it offers a great candidate experience: Job seekers can easily apply to your jobs with their Indeed CV, and you can manage all applications in one place.
You can add additional info on your job application forms such as salary grid and other stuff.
5 Best LinkedIn Alternatives for Sales Prospecting
The second way of using LinkedIn is to prospect on the platform.
As this is a professional social media, this is mainly a B2B community that opens a lot of gates when you’re thinking about business.
There are different solutions that can be explored aside from LinkedIn for B2B prospecting.
DiscoverOrg is a data discovery platform that helps sales and marketing teams find the right contacts and companies to target.
It offers a vast database of over 30 million contacts, as well as detailed information on each contact, such as their job title, company size, and location.
3. Lead IQ
Lead IQ is a lead generation and management platform that helps sales teams find and qualify leads.
How is it working? It’s simple :
You can either use their built-in search engine to find leads or upload your own leads into the platform.
Once you have a list of leads, you can then qualify them using their Lead Score feature.
Lead IQ also offers a mobile app, so you can manage your leads on the go.
SalesLoft is a sales engagement platform that helps sales teams find, connect, and engage with prospects.
It works a bit like LaGrowthMachine. You can either use their built-in search engine to find leads or upload your own leads into the platform.
SalesLoft also offers a number of features to help you engage with your prospects, such as their Cadence feature, which helps you create and manage email and call campaigns.
ZoomInfo is a platform that helps sales and marketing teams find the right contacts and companies to target.
Similar to SalesLoft, ZoomInfo offers a number of features to help you engage with your prospects, such as their Contact Manager feature, which helps you keep track of your interactions with each prospect.
They also have a mobile app so you can manage your leads on the go.
5 Best LinkedIn Alternatives for Brand Awareness
The third way of using LinkedIn is to create brand awareness.
As this is a platform with a lot of professionals, it can be interesting to share content and be visible on LinkedIn if you want to target this community.
There are different solutions that can be explored aside from LinkedIn for brand awareness.
Quora is a Q&A platform that helps people find answers to their questions.
It’s a great place to start if you’re looking to create brand awareness, as you can answer people’s questions related to your industry, and include links to your website or blog in your answers.
Twitter is a microblogging platform that allows you to share short updates with your followers.
You can use Twitter to share links to your latest blog posts or articles, as well as any other updates related to your industry.
You can also follow people that are linked to your field of expertise and react to what they’re saying to create interaction and communicate about your brand and marketing efforts.
Twitter is one of our favorite social media: we developed an integration with LaGrowthMachine so you can use it for your sales automation campaign, as well as emails or LinkedIn.
Facebook is the largest social media platform in the world, with over 2 billion active users.
You can use Facebook to share your latest blog posts or articles, as well as any other updates related to your industry.
The main difference with LinkedIn is that it’s not only a professional platform. But it can be interesting to target a more general audience on Facebook, depending on your objectives.
Finally, it’s a great way to create a posting strategy and develop your brand awareness.
Instagram is a photo and video sharing platform that has over 800 million active users.
You can use Instagram to share photos and videos related to your industry, as well as any other updates related to your business
It’s much more of a global platform, but it’s a great way to create content and target different typologies of users, including B2B.
5. Blog Posting
This is not a solution, but it’s a great alternative to creating brand awareness without using LinkedIn.
You can create your blog and post articles related to your industry. You can also publish guest posts to another blog so their communities will be able to read them and learn about your brand.
This is a great way to share your expertise and show that you’re an expert in your field.
It’s also a great way to drive traffic to your website, as people who read your articles will be interested in what you have to offer and will visit your website to learn more.
The main advantage of blog posting is that you’re in control of the content, and you can share it on your social media platforms or email list to create even more visibility for your brand.
5 Best LinkedIn Alternatives for Networking
The fourth way of using LinkedIn is to network with other professionals.
As LinkedIn is a platform full of professionals, it can be interesting to connect with them and build relationships.
There are different solutions that can be explored aside from LinkedIn for networking.
Meetup is a platform that helps people find events near them related to their interests.
You can use Meetup to find events related to your industry or sector, and attend them to meet new people and network.
It’s a great way to meet people in person and create connections that can be beneficial for your business.
2. Twitter Chat
Twitter chat is a feature that allows you to chat directly with other – pro – people. How is it working?
You can use a specific hashtag to follow the conversation, and you can chime in with your own comments and thoughts.
It’s a major way to connect with other professionals in your field and build relationships.
Data.com is a platform that helps salespeople find leads and contact information.
It’s a great way to find professionals in your field that you can connect with, as well as get their contact information so you can reach out to them.
How is it working? You can use different filters to find the type of professionals you’re looking for, and then you can contact them directly.
What is it? Sumry is a platform that helps you create a professional summary of your experience.
It’s a great method to showcase your skills and experience, as well as to connect with other professionals who might be interested in what you have to offer.
You can create a profile on Sumry and then share it with other professionals. They can then connect with you if they’re interested in learning more about your experience and skills, just like LinkedIn.
Shapr is a networking platform that helps you connect with other professionals who might be interested in what you have to offer.
By using it, you’ll be able to find potential customers or business partners, as well as network for job opportunities.
You can use different filters to find the type of professionals you want to connect with, and then you can reach out to them directly.
5 Best LinkedIn Alternatives for Information & Trend
Linkedin is not only a recruitment or sales prospecting tool, but it’s also a place to create and find interesting content.
If you’re looking for interesting content or trends in your industry, here are 5 alternatives to LinkedIn that you can use:
Twitter is a good solution to find interesting content and trends in your industry.
You can follow the Twitter accounts of influencers and experts in your field, as well as Hashtags related to your industry.
This way, you’ll be able to see what’s being talked about and stay up-to-date with the latest trends.
2. Google Alerts
Google Alerts is a tool that allows you to receive email notifications whenever a certain keyword is mentioned on the internet.
You can set up Google Alerts for your industry or sector, and you’ll be notified every time there’s new content related to it.
Therefore, you can easily stay on top of the latest trends and developments in your field.
Reddit is a platform that allows users to submit and vote on content. How is it working?
You can use Reddit to find interesting articles and discussions about your industry.
All you need to do is subscribe to the relevant subreddits (subsections) for your industry, and you’ll be able to see the most popular and upvoted content.
Quora is like a giant Q&A forum on many topics.
You can use it to find interesting questions and discussions about your industry.
All you need to do is subscribe to the relevant topics for your industry, and you’ll be able to see the most popular questions and discussions.
BuzzSumo is a tool that allows you to see the most popular content on social media.
You can use it to find the most popular and shared articles about your industry on social media platforms such as Twitter, Facebook, and LinkedIn.
It’s not an alternative but much more of a help. By using it, you’ll be able to see what content is resonating well with people and get ideas for your own content strategy.
5 Best LinkedIn Alternatives for Job Application
Indeed sure is a useful tool for recruiters, but not only.
It’s also one of the main platforms to use if you’re looking for a job, as you can easily search and apply for jobs that match your skills and experience.
You’ll just need to create an account, upload your CV and start applying for jobs.
As said earlier, Glassdoor is a website where you can find reviews of companies, as well as salaries and job postings.
It’s a nice platform to use if you’re looking for a job, as you can get an inside look at different companies and see what it’s like to work there, the different pros & cons, etc…
3. The Muse
The Muse is a website that offers career advice, as well as job postings.
You can use it to find interesting articles about different aspects of your career, such as how to improve your CV, how to network effectively, etc…
You can also use it to search and apply for jobs.
As written above, AngelList is a website that helps startups to connect with investors and talent.
If you’re looking for a job in a startup, AngelList is a great place to start your search as it’s very UX-friendly and easy to use.
You can use it to find startups that match your skills and experience, and you can also use it to apply for jobs.
Yes, we said earlier that this article was about LinkedIn alternatives.
But LinkedIn is still one of the main platforms to use when you’re job searching, as many recruiters and companies are using it to find talent.
Therefore, you should definitely create a profile on LinkedIn and start networking with people in your field. You never know when an opportunity might arise!
There are many different platforms and websites that you can use, whether you’re a recruiter, a salesperson, or a job applicant.
LinkedIn is one of the best – if not the best – platform, but it’s not the only one!
Indeed, Glassdoor, The Muse, AngelList, and LinkedIn are all great alternatives that you can use to find jobs, companies, or sales leads.
Our main advice is to diversify on as many effective platforms as possible, as they are all sources of potential activities for your business, and it’s good not to be too dependent on only one.
Eric As an SEO Manager at LaGrowthMachine, Eric shares his knowledge and expertise in the B2B sector, Growth, and prospecting.