Table of contents
There are many reasons behind Twitter’s popularity as a business tool. It’s fast, it’s free, and it registers over 330 million active users daily! This makes Twitter a go-to platform for celebrities, brands, and news outlets to communicate with their audience.
It allows companies to get the message out there and connect with like-minded individuals. Their revenue from ads was over 4.5 billion, according to the Statista report. It shows how Twitter marketing is popular among businesses!
So if you are not taking Twitter seriously as a business tool, you are missing out! To help you make the best of this platform, we will discuss why you should use Twitter and how your business can benefit from it in this article.
Why use Twitter for business?
According to Hootsuite, 16% of Twitter users use it for brand research, and 54% of them are more likely to make new purchase decisions based on that research.
It means a highly active base of potentially millions of customers waiting for you to reach out to them! The amazing part is that you do not have to be an expert or spend a lot of money to get started.
Four reasons why Twitter is great for business
First, it lets you interact with customers directly in real-time, which is crucial when resolving issues or answering questions they might have about your business and its products and services.
Second, you can use Twitter to attract new customers through paid advertising or sponsored tweets — which cost less than Facebook ads but still reach millions of users every day.
Third, it helps you build relationships with influencers that can help spread the word about your company and products.
And fourth, you can even use a Twitter bot that answers common questions about your brand and solve customer service issues before they happen.
To go even further, you can use tools such as LaGrowthMachine to automate your Twitter marketing and make it easier than ever to get started.
Indeed, many tasks in your marketing or sales campaign can be automated. As you can see, LaGrowthMachine allows you to schedule sequences for your campaigns at any stage of the sales process with specific actions:
- Send LinkedIn voice messages (our newest feature!)
- Send emails
- Tweet & Retweet
- Send DMs on Twitter
To give you an idea, here’s an interesting sequence to start your sales prospecting on our platform:
You can program all this in advance and then replicate it throughout your lead list!
This way, you can launch complex marketing or sales sequences that would otherwise be impossible to manage manually.
Today, growth marketing experts (and we share the same opinion here at LaGrowthMachine) all agree on one point: Twitter is an underrated tool for both salespeople and marketers.
That said, we’ll always emphasize the importance of the multi-channel approach which has been widely proven time and time again.
It’s essential to have a robust presence on multiple channels (such as LinkedIn & Email outreach)
Now that you know why Twitter is crucial for your business, let’s check how your business can use it.
Obtenez 3.5X plus de leads !
Vous souhaitez améliorer l’efficacité de votre service commercial ? Avec LaGrowthMachine, vous pouvez générer en moyenne 3,5 fois plus de leads tout en gagnant un temps fou sur l’ensemble de vos processus.
En vous inscrivant aujourd’hui, vous bénéficierez d’un essai gratuit de 14 jours pour tester notre outil !
How to use Twitter to boost your business?
Twitter is an ideal platform to get your name out there and promote your business. According to Oberlo, 67% of all B2B businesses now use Twitter as a part of their marketing plan.
But of course! We just went over why Twitter is an awesome platform to improve your business.
So how can you do the same for YOUR business? The first step is to get it on Twitter by creating a profile.
Creating your profile: Tips & tricks
This is where you will build your brand and connect with customers. So, it is necessary to make sure you have everything in place before you hit “Tweet”.
Choose an appropriate username. Your username should be something that describes your business or brand. It can also be a shortened version of your company name — make sure there are no other usernames in use that sound similar to yours.
This is the first thing your audience sees when they visit your profile picture, so choose something that represents your business well. Ideally, it will be both professional and inviting at the same time.
A cover image is an image that shows up when someone visits your Twitter profile. It displays at the top of the screen, right above your main profile information, and just below the header photo. It should be an accurate representation of your brand, but also an engaging one.
If you’re selling a product, consider using an image that shows off the product’s best features. If you’re selling a service, use something that visually conveys what the service does.
This is where you share more about who you are and what you do. Use short sentences that describe what makes your company unique and fascinating.
Include a link to your website or blog:
This will help people find out more about you, what you do, and where they can get more information about you and your business.
Quick Tip 💡
Conduct keyword research to learn which words people use when searching for businesses like yours. Include these keywords in your description, bio, and profile picture, so that it will be easier for anyone to find you when they search for these terms on Twitter.
Once you set up your profile, the next thing to consider is to learn all the commonly used terms in the Twitter world.
Learn the Twitter terminology
If you’re using Twitter for business, it’s important to learn the terminology so you know what your followers are talking about. Here are some definitions:
Twitter handle (or username):
Every Twitter account has a unique handle that appears in front of every Tweet posted by that account. The handle usually consists of a few letters followed by an “@” symbol and then the user’s name — for example, @lgmrocks.
A Tweet is a status update on Twitter. It can be text-only or include photos, videos, links, or any other type of media. Tweets are limited to 280 characters, but you can attach photos or videos that automatically expand to accommodate the content.
You can delete your tweets if you want to, but you are not able to edit them yet. However, Elon Musk bought Twitter in April 2022 and promised to bring a feature that will allow you to do so.
When someone follows you on Twitter, it means they have chosen to receive your tweets in their timeline when you publish them. It doesn’t mean that they necessarily read your updates though!
This is a word or phrase preceded by the pound sign (#). When someone tweets with a hashtag, it’s displayed in a search for that particular topic. For example, if I were to tweet about social media marketing with the hashtag “#SMM” anyone looking for information about social media would see my tweet in their search results.
Sharing someone else’s tweet on your timeline. A retweet is always displayed in quotation marks, like this one: “RT @Mrs.XYZ”You can’t outsource leadership.” —@Mr.XYZ” If you want to add your thoughts to someone else’s tweet, use the hashtag #hashtag (#) or mention @username.
Mentioning a user is a way of bringing their attention to something you share with them or asking them a question. You must also use an @ sign before the name of anyone you mention.
The perfect way to get used to these terms is to use Twitter for a few days, follow some users, and interact with others. Once you get used to it, the next thing we will learn is the difference between verified and nonverified profiles.
Get the blue check
The ‘Blue Check’ is a verification badge that Twitter uses to recognize accounts of public figures, companies, and celebrities. The company started issuing badges in 2009 to verify that a given account is authentic and legitimate.
It is beneficial to be verified on Twitter because it can help you stand out from your competition. If you run a business or are an influential person in your industry, you should consider verification as a way to boost your credibility and visibility.
There are three things you must have to get the verification checkmark.
To ensure that users don’t impersonate other people or organizations, Twitter verifies accounts by checking a series of public details against private information provided by the account owner. The following will be asked to ensure the authenticity of your account:
- Official website: Twitter requires you to link your website to verify your account. This is to ensure that you are the owner of the account and have access to the website listed.
- ID verification: If you are an individual, you’ll be asked to provide a photo of a valid identification document like a passport or driver’s license.
- Official email address: You’ll need a dedicated email address that contains your or your brand name.
You have to make sure that your account is also notable. Twitter will either directly reach out to you or take the help of third-party businesses to ensure the notability of your account.
Twitter uses the following type of information to ensure the notability of your account:
- Presence in News media: You should be able to provide a link to a News article that references you or your brand. It is important that the article is a piece of actual news and not promoted or self-published blog.
- Presence in Google Trends or Wikipedia: Twitter may ask you to provide them a Google Trends link and/or a Wikipedia page that mentions you or your brand and shows how many people are searching for your brand on Google.
- Follower or Mention Count: Another Twitter notability criterion is to ensure you have a follower or mention count high enough to be in the 0.05% of active accounts in your geographic region.
Quick Tip 💡
To make sure all of your followers are real, check out their profiles every now and then for their activity. This process is difficult to do manually when you have a huge audience, but there are tools that can do it for you, like FollowerAudit.
Twitter has a couple of rules that your account adheres to for qualifying as an active account. The following is what Twitter is looking for:
- A Complete profile: Your profile must have everything that is mentioned in the “Creating your Profile” section of this blog.
- Actively used: At the time of verification, your account must be logged in and used within six months. Your account should adhere to Twitter’s active account policy.
- Secured and verified: The email address (you can get it from LinkedIn) and phone number should be confirmed and verified.
- Twitter Rules Violation: Twitter has rules that every user has to follow. Violating these rules results in a 12-hour or 7-day lockout period. To qualify for the blue check, your account must have abided by these rules in the past 12 months.
How to increase your Twitter followers?
Understand your audience: The first step in building a Twitter following is figuring out who your target users are thanks to sales segmentation and finding ways to connect with them online.
The best way to do this is by using social media monitoring software like Hootsuite or TweetDeck to track conversations about your niche and locate people who might be interested in following you on Twitter.
Tweet regularly and utilize hashtags: When you post on Twitter, include hashtags related to what you’re talking about so that others can find your tweet when they search for those terms.
For example, if you’re tweeting about gardening tips, add hashtags like #gardening or #gardeningtips. This will make it easier for other users looking to learn more about gardening to spot your tweets.
Post at the right time about trending topics: The sproutsocial’s finding suggests that Tuesdays and Wednesdays are the ideal days to tweet. The best time to post is around 9 AM. They do not recommend posting on Sundays as it is not the ideal time to post since people just want to rest and not hear about your brand.
Post funny quips and memes: Everyone loves a good laugh, and there’s no better way to get people’s attention than with a funny meme or joke. This will not only attract potential followers but also shows your personality — something that potential customers value.
Twitter is not only for socializing and increasing followers, but it’s also becoming one of the top social media platforms for marketing. Let’s discuss how it provides an opportunity for marketing and building relationships with your prospects.
How to behave on Twitter?
When you enter the world of Twitter, it’s easy to get lost in the sea of tweets, retweets, and hashtags. But Twitter can be a powerful medium for your business if you know how to use it correctly.
There are many ways to use it for marketing, but for most businesses, it’s a matter of understanding how to utilize the platform effectively. To help you with this process, I have created a step-by-step guide for you, and the first step is to research your competition!
Research your competition
When you’re ready to begin your Twitter marketing plan, it’s important to know who you’re up against. This is the only way you can truly understand the challenges and opportunities in front of you. Twitter’s search option is the easiest way to spectate what other users are talking about your competitors.
Use “@+Your competitor’s” name in the search box and see what people are saying about your competitors on Twitter and other social media platforms. By observing the conversation about your competitors, you can learn about the advantage they have over you, as well as their shortcomings too.
If there are any negative comments or complaints in social mentions, be sure to jump into the conversation and offer yourself as an alternative. Make sure your comments are relevant, and you use a friendly tone and subtlety in your communication, or you will end up coming off as needy.
The search option is one way to find your audience, but there are other ways you can explore and interact with them. Let’s see what they are!
Explore & interact with your audience
Twitter is a great place for business owners and offers many ways to interact with their prospects. Here are some tips on how to explore and interact with your audience on Twitter:
- Follow people that share a common interest: When you follow someone, they’ll get notified that you’ve chosen them to be part of your community. So if they like what they see in your profile, they might choose to follow you back.
- Find queries that require you can solve: For example, if you own a restaurant, look for tweets that seek suggestions for restaurants in your area. This is an easy sell, you can convert these sales leads immediately with a friendly message or a witty reply.
- Monitor relevant influencers: This is a very effective way of getting more attention to your Twitter profile. Make a list of influencers that regularly cater to the kind of crowd that might be interested in your business.
See what these influencers are posting and engage with their tweets. This is the perfect way to get attention to your business and potentially increase the number of users following you.
Add value with your Tweets
The best way to tweet is by sharing valuable content that will help you connect with prospects and customers while driving traffic back to your website or blog so they can learn more about your products or services.
You can even mention exclusive discounts, special tips, or new features in your tweets and include hashtags relevant to each announcement (e.g., #Discounts, #leadconversion, or #bestconversiontools )
This will help attract more crowds who might be interested in learning more about you or your products.
The tone of your Tweets matters!
Having a brand voice is a great way to connect with your audience. It helps you stand out from the crowd and gives your followers a sense of what to expect from you.
You can have fun, be serious, or anywhere in between. But don’t forget: the goal is always to engage your audience and make them feel like they belong in your community.
When it comes to developing a personality for your brand, consider:
- Finding Your Voice: Before you start Tweeting, think about what kind of personality you want your Tweets to have. Do you want them to be funny? Informative? Long? Short? Whatever it is, make sure it matches up with your brand identity and what you want people to think of when they think of you.
- Staying Consistent: Once you’ve found a voice that works for you, make sure it’s consistent across all platforms and social media channels — including Facebook and Instagram if possible! This makes it easier on both parties and increases the likelihood that users will engage with your content (and hopefully buy something).
From creating a perfect profile to researching your competition and growing your audience, you have learned all you need to start executing your perfect Twitter marketing plan.
To help businesses like yours grow and generate leads on Twitter, we have for you automation software that works 24/7 on your behalf and works exactly the way you want it to!
LaGrowthMachine: The tool you need to boost your business on Twitter
LaGrowthMachine is an automation solution that will help you automate a lot of your Twitter activities such as posting tweets, retweets, sending DMs, following people, and unfollowing people at any specified time or day.
You can also create lists of users you want to target, so you don’t have to manually follow them every time. You can even import your existing followers into the tool, enrich their information, and create your own effective engagement tactics.
And a great thing about LaGrowthMachine is that it helps you with 40% of your time spent prospecting every day. Also, it does not require any programming knowledge or experience at all!
LaGrowthMachine was built to help manage multiple campaigns across multiple channels including Facebook and LinkedIn. In addition to this, LaGrowthMachine also integrates with all major email marketing providers like Hubspot, Pipedrive, Zapier, Webhooks, etc.
Start Tweeting now!
There you have it! We’ve looked at some of the most powerful tips available on creating a Twitter profile, learning its terminology, getting verified, and basically everything you need to know about Twitter as a beginner.
Keep all of these tips in mind to effectively run your business on Twitter. Each one of these ultimately depends on how you use them, and if done correctly, you’ll take your Twitter strategy to the next level.
We hope that we helped you jumpstart your Twitter knowledge! Please leave a comment and let us know which tips worked well for you, and how they’ve helped you grow!