Did you know: LinkedIn offers a Premium Business account that has countless features which can help salespeople be more successful.
With nearly 1 billion users worldwide, LinkedIn is a powerful tool for professional networking and BtoB lead generation. Opting for the Premium Business plan is a great way to go further with the platform and improve your performance.
What is LinkedIn Premium Business? How does the subscription work? What are the benefits for companies?
In this post, we will explore some of the features and benefits of using a LinkedIn Premium Business account and how you can make the most out of them to grow your business. Let’s get started!
What is LinkedIn Premium Business?
LinkedIn Premium Business is one of the LinkedIn Premium account types that offers users access to a wealth of features and benefits.
This particular solution is typically meant for business owners and managers as it provides them with the ability to see detailed analytics about their company page.
LinkedIn Premium gives sales and marketing teams access to many advanced features of the social network, including:
Detailed statistics on user activities;
The ability to contact users directly
Access to detailed information about the business you want to inspect
This is just the beginning, there are many more benefits that we’ll explore later on.
To sum it up, LinkedIn Premium Business is a great way for business owners and salespeople to get the most out of the platform and grow their businesses.
Quick Tip 💡
If you’re not sure which LinkedIn account is right for you, LinkedIn offers a free trial of all its premium features. This way, you can explore the features and benefits of LinkedIn Premium Business and decide if it’s the right fit for you.
What are the benefits of LinkedIn Premiuuqm Business for corpoirations?
Thanks to its numerous features, LinkedIn Premium Business is an excellent way for companies to improve their lead generation (especially for B2B).
This plan allows you to save time and optimize your work on several aspects:
Prospecting: With access to the myriad of data available on LinkedIn, you’ll be able to quickly find the right leads that match your buyer persona. As a result, you will undoubtedly save time in your prospecting process.
Lead Generation: The Premium Business subscription also allows you to create targeted campaigns that are more likely to reach your ideal customers. LinkedIn provides you with highly qualified leads from both marketing (MQL) and sales (SQL).
Lead management: LinkedIn provides you with a CRM-like system where you can manage your leads and track their interactions with your company. This is an excellent way to keep an organized pipeline and make sure that no opportunities are left behind.
Analytics: LinkedIn’s detailed analytics will help you keep track of your company’s performance on the platform. You’ll be able to see how your campaigns are performing and make the necessary changes to improve your results.
We could go on forever about the benefits of the LinkedIn Premium Business plan. But basically, it all comes down to this: it is an excellent way for companies to save time, optimize their work, and generate more leads.
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As usual with LinkedIn Premium plans, the LinkedIn Premium Business subscription comes with a monthly fee and an annual fee.
The monthly LinkedIn Premium Business subscription costs around €59/month, while the annual LinkedIn Premium Business subscription costs €594.96/year (which equals € 49.58/month).
If you wish to board all your sales department or a particular business unit on the plan, it is still best to get in touch with an account manager at LinkedIn who will be able to advise you.
How to use LinkedIn Premium Business?
Now that we’ve gone over the basics of LinkedIn Premium Business, let’s take a look at how you can make the most out of it.
Here are a few steps you can take:
1. Use LinkedIn’s search filters to find the right leads
LinkedIn Premium Business provides you with a ton of data that you can use to find the perfect leads for your business. By using the search filters, you can narrow down your results and find the contacts that are most likely to be interested in your products or services.
2. Create targeted campaigns
LinkedIn’s targeting options allow you to create campaigns that are more likely to reach your ideal customers. By targeting your campaigns, you can save time and generate more leads.
3. Use LinkedIn’s CRM system
LinkedIn provides you with a CRM-like system where you can manage your leads and track their interactions with your company. This is an excellent way to keep an organized pipeline and make sure that no opportunities are left behind.
4. Keep track of your analytics
This plan’s detailed analytics will help you keep track of your company’s performance on the platform. You’ll be able to see how your campaigns are performing and make the necessary changes to improve your results.
These are only some of the ways you can make use of LinkedIn Premium Business. If you want to learn more about how to use this subscription to its full potential, we suggest you get in touch with a LinkedIn Sales expert.
Quick Tip 💡
Another awesome way you can utilize LinkedIn Business features to their true potential is by using LinkedIn automation tools, such as LaGrowthMachine. With our tool, you can automate your lead generation (with an in-built lead enrichment feature), nurturing , and overall lead management. This way, you can focus on your core sales activities and close more deals.
Upgrade your subscription to LinkedIn Business Premium
LinkedIn Premium Business is an excellent way for companies to save time, optimize their work, and generate more leads. If you’re looking for a way to improve your LinkedIn marketing strategy, we recommend that you consider investing in this subscription.
Do you have any other questions about LinkedIn Premium Business? Let us know in the comments below!
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